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iSmash is a high-street
technology Technology is the application of knowledge to reach practical goals in a specifiable and reproducible way. The word ''technology'' may also mean the product of such an endeavor. The use of technology is widely prevalent in medicine, scie ...
repair service, specialising in fixing
smartphone A smartphone is a portable computer device that combines mobile telephone and computing functions into one unit. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, whic ...
s, tablets and computers.


History

iSmash was founded by Irish
entrepreneur Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...
, Julian Shovlin, in 2013 to provide a same-day service for common smartphone repairs. The idea originated from Shovlin's own negative experience having his phone repaired, and wanting a solution for fixing damaged technology. Whilst a Business and Economics
student A student is a person enrolled in a school or other educational institution. In the United Kingdom and most commonwealth countries, a "student" attends a secondary school or higher (e.g., college or university); those in primary or elementa ...
at
Trinity College Dublin , name_Latin = Collegium Sanctae et Individuae Trinitatis Reginae Elizabethae juxta Dublin , motto = ''Perpetuis futuris temporibus duraturam'' (Latin) , motto_lang = la , motto_English = It will last i ...
, Shovlin set up his first repair shop at age 19 and invested £15,000 of savings in the business. This was later followed by a further £900,000 investment of
seed money Seed money, sometimes known as seed funding or seed capital, is a form of securities offering in which an investor invests capital in a startup company in exchange for an equity stake or convertible note stake in the company. The term ''seed'' ...
by angel investors.


Stores

The first iSmash-branded store opened on the King’s Road, London in 2013. Since then, iSmash has opened 29 high street, shopping centre and train station locations across the UK, including London, Manchester, Bristol, Leeds, Brighton and Sheffield. When the
Trinity Leeds Trinity Leeds is a shopping and leisure centre in the city centre of Leeds, England, named after the adjacent 18th-century Holy Trinity Church. Developed by Land Securities and designed by Chapman Taylor, it opened on 21 March 2013, with over ...
store was opened, it caused some confusion with an existing iPhone and
iPad The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operati ...
repair shop called iPatch (founded in 2008), who deal exclusively with
Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus '' Malus''. The tree originated in Central Asia, where its wild ances ...
product repairs. A nationwide 50-store expansion began in 2018 and as of May 2021, 31 stores are open in total. Currently the company has a 3/5 ratings review on careers website
Glassdoor Glassdoor is an American website where current and former employees anonymously review companies. Headquartered in San Francisco, California, it has additional offices in Chicago, Dublin, London, and São Paulo. Glassdoor also allows its users to ...
and 52% of responding employees would recommend working at iSmash to their friends and 81% approve of the CEO.


References


External links

* {{Official website 2013 establishments in England Information technology companies of the United Kingdom