iResearch Consulting Group () is a professional

market research Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining com ...

and consulting company, supplying online business services in China. The company focuses on Internet media,

e-commerce E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile co ...

online game An online game is a video game that is either partially or primarily played through the Internet or any other computer network available. Online games are ubiquitous on modern gaming platforms, including PCs, consoles and mobile devices, a ...

s, wireless value-added, and various new economic fields, which relate to the Internet industry in China. Reuters
/ref> The company was founded in 2002 by Henry Yang. The company was founded in 2002 and is based in

Shanghai Shanghai, Shanghainese: , Standard Chinese pronunciation: is a direct-administered municipality and the most populous urban area in China. The city is located on the Chinese shoreline on the southern estuary of the Yangtze River, with the ...

with a branch offices in

Beijing Beijing, Chinese postal romanization, previously romanized as Peking, is the capital city of China. With more than 22 million residents, it is the world's List of national capitals by population, most populous national capital city as well as ...

and

Guangzhou Guangzhou, Chinese postal romanization, previously romanized as Canton or Kwangchow, is the Capital city, capital and largest city of Guangdong Provinces of China, province in South China, southern China. Located on the Pearl River about nor ...

. As of September 28, 2007, iResearch Consulting Group is a subsidiary of Focus Media Holding Ltd. It was the first professional market research company in China that focused on

Internet media Mass media include the diverse arrays of media that reach a large audience via mass communication. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises bot ...

. The founder, Henry Yang, who graduated from East China University of Science and Technology, was among the first crop of Internet industry professionals in China. Before iResearch, he joined Soim in 1998 as a marketing manager. In late 1999, he took responsibility for overhauling the WiseCast website. WiseCast.com, established in 1997, was one of the earliest Internet advertising and marketing companies.

Products

The company offers iAdTracker, an Internet-based independent online advertising monitor and analysis system; iDataCenter, a daily updated database of research reports, news, and statistical charts on China's Internet industry; iUserSurvey, a professional online consumer analysis service; and iClick survey community, a data support platform for iResearch's online survey operations. It also operates information Web sites to provide various and detailed Internet news and resources for Internet operators, marketing developers, government industry researchers, and various people who have an interest in Internet economics.

References

External links

English versionChinese version
Companies based in Shanghai Information technology consulting firms Market research companies of China Consulting firms established in 2002 2002 establishments in Shanghai {{PRChina-company-stub