The Orchard Enterprises NY, Inc.,

doing business as A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...

The Orchard (''also known as'' The Orchard Music), is an American music and entertainment company, specializing in media distribution. It is a division of

Sony Music Entertainment Sony Music Entertainment (SME), commonly known as Sony Music, is an American multinational music company owned by Japanese conglomerate Sony Group Corporation. It is the recording division of Sony Music Group, with the other half being the ...

, based in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

. In 2019, the company sold off its film and television division, which was renamed 1091 Media.

History

The company was founded in 1997 by Scott Cohen and Richard Gottehrer in

. In early 2003, The Orchard was bought by Dimensional Associates. Danny Stein, the CEO of Dimensional Associates, was appointed Executive Chairman, and Greg Scholl left management consulting firm McKinsey & Company to become The Orchard's CEO, changing its strategy and operating model and building a new management team. In 2009, Scholl accepted a position as president, Local Integrated Media at

NBCUniversal NBCUniversal Media, LLC (abbreviated as NBCU and Trade name, doing business as NBCUniversal or Comcast NBCUniversal since 2013) is an American Multinational corporation, multinational mass media and Show business, entertainment conglomerate (comp ...

and Brad Navin was appointed CEO. In 2012,

Sony is a Japanese multinational conglomerate (company), conglomerate headquartered at Sony City in Minato, Tokyo, Japan. The Sony Group encompasses various businesses, including Sony Corporation (electronics), Sony Semiconductor Solutions (i ...

acquired a majority stake of 51% in the company in a cash and equity deal with an estimated total valuation of $100 million. In 2015, the remaining equity in the company was acquired by

for over $200 million.

IODA

IODA (Independent Online Distribution Alliance) was a global sales, marketing and distribution company with majority stake owned by

. The subsidiary serviced independent artists, labels, filmmakers and other content providers on digital and mobile outlets, including making copyright claims on online content. IODA had relationships with major mobile and online download retailers including

iTunes iTunes is a media player, media library, and mobile device management (MDM) utility developed by Apple. It is used to purchase, play, download and organize digital multimedia on personal computers running the macOS and Windows operating s ...

, eMusic, Rhapsody, and Amazon.com. On July 1, 2009,

and IODA announced their global strategic partnership to leverage combined worldwide online retail distribution networks and complementary technologies to support independent labels and music rightsholders. On March 5, 2012, Sony acquired the remaining stake of IODA. The company's operations were merged with the Orchard.

YouTube

The Orchard's YouTube multi-channel network has more than 1,000 channels across the globe and uses technology, built in-house, called B.A.C.O.N. (Bulk Automated Claiming on The Orchard Network) to crawl, claim and track YouTube videos to monetize for their clients. It was ranked 7th in the U.S. in July 2014.

Owned labels

The Orchard owns the catalogues of TVT Records, Premium Latin Music (home to Aventura), Blind Pig Records, Frenchkiss Records, Shrapnel Records, and Music of the World.

Film distribution

In 2019, the Orchard Film was sold and renamed 1091 Media.

BalconyTV

BalconyTV is an online music channel launched in June 2006, featuring acoustic performances on balconies around the world. In 2007, it won Best Music Website at the Irish Digital Media Awards, and was nominated for Best Viral Video Content at the Webby Awards in 2008.(April 11, 2008). "BalconyTV nominated for Webby Award", ''

The Irish Times ''The Irish Times'' is an Irish daily broadsheet newspaper and online digital publication. It was launched on 29 March 1859. The editor is Ruadhán Mac Cormaic. It is published every day except Sundays. ''The Irish Times'' is Ireland's leading n ...

'', p. 7. Since then, the channel has expanded to hosting over 12,000 shows in over 50 cities, and more than 25 countries. The channel was acquired by The Orchard in 2014.

References

External links

* {{DEFAULTSORT:Orchard 1997 establishments in New York City American companies established in 1997 American record labels Digital audio distributors Record label distributors Record labels established in 1997 Sony Music Entertainment companies based in New York City 2003 mergers and acquisitions 2012 mergers and acquisitions