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Invis Multimedia, formerly India Vision International, an ICT consultant and solution provider and also the first Apple computer based video production studio of India, was set up in 1995. They started commercial production in March 1996.


History

In 1996 November, E. K. Nayanar,
Chief Minister of Kerala The chief minister of Kerala is the chief executive of the Indian state of Kerala. '' De facto'' executive authority rests with the chief minister. Following elections to the Kerala Legislative Assembly, the state's governor usually invites th ...
, launched the CD-ROM project of Invis Multimedia. The history of digital media in Kerala starts with the launching of the project Kerala: The Green Symphony in November 1996. The CD- ROM, ''Kerala: The Green Symphony'' was the first cross platform (Windows/Macintosh) CD-ROM developed in India. The final product was released on 18 June 1998. Subsequently, the Department of Tourism, Government of Kerala agreed to sponsor the title ''Kerala: The Green Symphony'' and it was released as a multimedia title, produced in association with
Kerala Tourism Kerala, a state situated on the tropical Malabar Coast of southwestern India, is one of the most popular tourist destinations in the country. Named as one of the ''ten paradises of the world'' by ''National Geographic Traveler'', Kerala is famo ...
. The CD-ROM was later translated into Hindi, German, French and Japanese languages. In 1998, Invis Multimedia was appointed as the ICT Solution Provider of
Kerala Tourism Kerala, a state situated on the tropical Malabar Coast of southwestern India, is one of the most popular tourist destinations in the country. Named as one of the ''ten paradises of the world'' by ''National Geographic Traveler'', Kerala is famo ...
. They developed the portal www.keralatourism.org for the Department of Tourism, Government of Kerala. In 2000, Invis Multimedia envisaged a plan to geotag all the major institutions and destinations of Kerala on a map to be developed with
geographical information system A geographic information system (GIS) consists of integrated computer hardware and software that store, manage, analyze, edit, output, and visualize geographic data. Much of this often happens within a spatial database; however, this is not ...
. This was four years before the birth of
Google Earth Google Earth is a web mapping, web and computer program created by Google that renders a 3D computer graphics, 3D representation of Earth based primarily on satellite imagery. The program maps the Earth by superimposition, superimposing satelli ...
. The project had to be aborted due to delays in getting clearance for using satellite images and, with the introduction of Google Earth, all the services envisaged in the proposed plan became freely available. However, Invis developed a GIS map for Kerala Tourism in 2003, proving that they were years ahead of their time. In 2001, Invis launched a CD- ROM on
Ayurveda Ayurveda (; ) is an alternative medicine system with historical roots in the Indian subcontinent. It is heavily practised throughout India and Nepal, where as much as 80% of the population report using ayurveda. The theory and practice of ayur ...
, the ancient health science of India. The CD was launched by
Atal Bihari Vajpayee Atal Bihari Vajpayee (25 December 1924 – 16 August 2018) was an Indian poet, writer and statesman who served as the prime minister of India, first for a term of 13 days in 1996, then for a period of 13 months from 1998 ...
, the Prime Minister of India. It was translated into French and German languages. The title won a number of prestigious national and international awards. In 2002, Invis Multimedia became a member of
UNESCO The United Nations Educational, Scientific and Cultural Organization (UNESCO ) is a List of specialized agencies of the United Nations, specialized agency of the United Nations (UN) with the aim of promoting world peace and International secur ...
’s Global Alliance for Cultural Diversity. In 2003, it started publishing music CD titles. In the same year, Invis brought out a VCD on ''Panchakarma: Ayurveda’s Mantra for Rejuvenation''. This was brought out in 9 languages. Development and publication of a series of coffee table books also started in this year, the first of the set being ''Panchakarma: Ayurveda’s Mantra for Rejuvenation''. Another book on Kerala was released after a few years. Invis Multimedia started recording classical dance and theatre performances by masters for sharing and archiving the works of masters in 2003. A DVD series with English subtitles on the classical art forms of Kerala titled ''Know Your Heritage'' was also released. In 2004 Invis introduced another DVD series on classical artforms of India. The package titled ''Symphony Celestial'' with 12 DVDs contained ten dance or theatre forms of India. Soon after, Invis Multimedia introduced a greetings CD titled ''Spirit of Christmas''. Invis started taking up mobile site development and mobile content development in 2006. Subsequently, they started developing mobile applications. Rhapsodies from ''
God's Own Country "God's Own Country" is a phrase meaning an area, region or place supposedly favoured by God. While its origins can be traced to various locations, the phrase has gained widespread recognition as a moniker for the Indian state of Kerala. Austr ...
'', a pack of eight DVDs on Kerala, was brought out in 2007. This series got National Award for the Best Film from the Ministry of Tourism. Invis brought out several DVDs and music CD titles there after. Even though Invis envisaged the idea of a video portal on India and registered the domain Indiavideo.org. in 2004, the portal became operational only in 2007. Invis introduced the concept of online video greetings in September 2007 through its website Keralavideos.com. This was the first instance of using online video clips to convey festival greetings. Soon after this site was merged with Indiavideo.org. In November 2007, Invis Multimedia launched the website Indiavideo.org, an online video encyclopedia of India in association with
UNESCO The United Nations Educational, Scientific and Cultural Organization (UNESCO ) is a List of specialized agencies of the United Nations, specialized agency of the United Nations (UN) with the aim of promoting world peace and International secur ...
New Delhi office. Another project implemented in association with UNESCO New Delhi office was a twin volume DVD on the traditional magic of India, titled ''Enchanting Illusions''. In 2009, Invis Multimedia started a partnership with
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
to open a brand channel. The channel currently contains nearly 10,000 video clips from India, and gets more than 60,000 video views per day. The channel has 86,000 subscribers. ''100 years of Bollywood'' was a video series produced by Invis Multimedia on the eve of 100 years of
Indian cinema The cinema of India, consisting of motion pictures made by the Indian film industry, has had a large effect on world cinema since the second half of the 20th century. Indian cinema is made up of various film industries, each focused on p ...
. This series presented many early films and film personalities. In 2013, Invis brought out four major e-books in association with
Kerala Tourism Kerala, a state situated on the tropical Malabar Coast of southwestern India, is one of the most popular tourist destinations in the country. Named as one of the ''ten paradises of the world'' by ''National Geographic Traveler'', Kerala is famo ...
. From 2013 to 2015, Invis Multimedia organized large campaigns for pushing traffic to the websites of its clients like
Kerala Tourism Kerala, a state situated on the tropical Malabar Coast of southwestern India, is one of the most popular tourist destinations in the country. Named as one of the ''ten paradises of the world'' by ''National Geographic Traveler'', Kerala is famo ...
and Grand Kerala Shopping Festival. Invis Multimedia supported an initiative of Kerala Tourism to do live webcasts of major festivals of Kerala happening in remote villages and major cultural festivals. Three large events were organized under this program: the HD quality, multiple days live webcasts of
Arattupuzha Pooram The oldest pooram (temple festival) in all of Kerala, the Arattupuzha Pooram is held at the Sree Sastha Temple in Thrissur for a period of seven days each year. Believers say that at this 'conclave', all Gods and Goddesses gather during the tim ...
, Theyyam festival and Nishagandhi Dance and Music Festival. In 2014, Invis brought out its first
Blu-ray Blu-ray (Blu-ray Disc or BD) is a digital optical disc data storage format designed to supersede the DVD format. It was invented and developed in 2005 and released worldwide on June 20, 2006, capable of storing several hours of high-defin ...
. This disc titled ''Ayurveda and Yoga: The veda of health'' was made for
Kerala Tourism Kerala, a state situated on the tropical Malabar Coast of southwestern India, is one of the most popular tourist destinations in the country. Named as one of the ''ten paradises of the world'' by ''National Geographic Traveler'', Kerala is famo ...
. Invis has been running branded video channels on YouTube since 2007. In 2016, Invis started various online educational channels on YouTube. Invis Multimedia has been working as the ICT solution provider of Kerala tourism since 1998, winning seven successive bids. Recently, Department of Cultural Affairs, Government of Kerala has selected Invis Multimedia as its ICT solution provider. In 2016, Invis started offering BLE (Bluetooth Low Energy Solutions) for making museums barrier free and sharing digital content with visitors. In 2017, Invis started offering virtual travel guides for travellers visiting Kerala.


CSR

In 2016, Hari zeroed in on the method of afforestation developed by Prof.
Akira Miyawaki was a Japanese botanist and an expert in plant ecology who specialized in seeds and natural forests. He was active worldwide as a specialist in natural vegetation restoration of degraded land. He was professor emeritus at Yokohama National ...
. The first Miyawaki model
urban forest Urban means "related to a city". In that sense, the term may refer to: * Urban area, geographical area distinct from rural areas * Urban culture, the culture of towns and cities Urban may also refer to: General * Urban (name), a list of peop ...
in Kerala was created as an Invis initiative at Puliyarakonam, Thiruvananthapuram on 31 January 2018. Subsequently, the first Miyawaki forest in a public place in Kerala was created at Kanakakunnu under the auspices of the Department of Tourism, Government of Kerala, on 2 January 2019. This was a joint effort of M/s Nature's Green Guardian Foundation, Invis Multimedia Pvt. Ltd and Culture Shoppe Pvt. Ltd. The success of the Miyawaki model of afforestation has inspired the Invis group to use Prof. Miyawaki's model widely in the fight against
climate change Present-day climate change includes both global warming—the ongoing increase in Global surface temperature, global average temperature—and its wider effects on Earth's climate system. Climate variability and change, Climate change in ...
. More than 15 micro forests have been created so far in 2019 alone. M/s Culture Shoppe, the sister concern of Invis Multimedia, is now actively engaged in setting up nurseries of forest plants in different parts of the state to popularize and adopt Prof. Miyawaki's model on a massive scale.


References


External links


Official websiteKerala Tourism website

Kerala Department of Culture website
{{commons category Video production companies Companies based in Kerala Information technology consulting firms of India 1995 establishments in Kerala Mass media companies established in 1995