The ILY is a common sign in ASL meaning, "I Love You" (informal).">deaf culture meaning, "I Love You" (informal).
The ILY is a sign from
American Sign Language
American Sign Language (ASL) is a natural language that serves as the predominant sign language of Deaf communities in the United States and most of Anglophone Canadians, Anglophone Canada. ASL is a complete and organized visual language that i ...
which, as a gesture, has moved into the mainstream. Seen primarily in the
United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
and other
Americanized
Americanization or Americanisation (see spelling differences) is the influence of the American culture and economy on other countries outside the United States, including their media, cuisine, business practices, popular culture, technology ...
countries, the sign originated among deaf schoolchildren using
American Sign Language
American Sign Language (ASL) is a natural language that serves as the predominant sign language of Deaf communities in the United States and most of Anglophone Canadians, Anglophone Canada. ASL is a complete and organized visual language that i ...
to create a sign from a combination of the signs for the letters
I,
L, and
Y (I Love You).
I+L+Y=ILYsign.png, production
ILY Sutton.svg, SignWriting
Sutton SignWriting, or simply SignWriting, is a system of written sign languages. It is highly featural and visually iconic: the shapes of the characters are abstract pictures of the hands, face, and body; and unlike most written words, which ...
transcription
[email protected], ASLwrite
ASLwrite (American Sign Language, ASL: ) is a writing system that developed from si5s. It was created to be an open-source, continuously developing orthography for American Sign Language (ASL), trying to capture the nuances of American Sign La ...
transcription
The sign is an informal expression of any of several positive feelings, ranging from general esteem to
love
Love is a feeling of strong attraction and emotional attachment (psychology), attachment to a person, animal, or thing. It is expressed in many forms, encompassing a range of strong and positive emotional and mental states, from the most su ...
, for the recipient of the sign. A similar-looking but unrelated variation in which the thumb is toward the palm appears in
heavy metal music
Heavy metal (or simply metal) is a Music genre, genre of rock music that developed in the late 1960s and early 1970s, largely in the United Kingdom and United States. With roots in blues rock, psychedelic rock and acid rock, heavy metal band ...
culture as a
"horns" hand-sign (though the thumbs extended version is sometimes used) and in
college football
College football is gridiron football that is played by teams of amateur Student athlete, student-athletes at universities and colleges. It was through collegiate competition that gridiron football American football in the United States, firs ...
as a
sign of support for various teams including the
University of Texas
The University of Texas at Austin (UT Austin, UT, or Texas) is a public research university in Austin, Texas, United States. Founded in 1883, it is the flagship institution of the University of Texas System. With 53,082 students as of fall 2 ...
. The
University of Louisiana at Lafayette
The University of Louisiana at Lafayette (UL Lafayette, University of Louisiana, ULL, or UL) is a Public university, public research university in Lafayette, Louisiana, United States. It has the largest enrollment within the nine-campus Universi ...
's
Ragin' Cajuns Athletics uses the ILY sign to symbolize the initials of the university (UL).
History
''Deaf Heritage'' dates the origin of the ILY to 1905. The sign received significant media exposure with
Richard Dawson
Richard Dawson (born Colin Lionel Emm; 20 November 1932 – 2 June 2012) was an English-American actor, comedian, game-show host, and panelist. Dawson was well known for playing Corporal Peter Newkirk in ''Hogan's Heroes'', as a regular panel ...
's use of the ILY in his sign off from each episode of the ''
Family Feud
''Family Feud'' is an American television game show created by Mark Goodson. Two families compete on each episode to name the most popular answers to survey questions in order to win cash and prizes.
The show has had three separate runs, the ...
'', which he hosted from 1976 to 1985. Presidential candidate
Jimmy Carter
James Earl Carter Jr. (October 1, 1924December 29, 2024) was an American politician and humanitarian who served as the 39th president of the United States from 1977 to 1981. A member of the Democratic Party (United States), Democratic Party ...
reportedly picked it up from a group of deaf supporters in the Midwest and, in 1977, during
his Inauguration Day parade, flashed the ILY to a group of deaf people on the sidewalk.
The character was added to the
Unicode
Unicode or ''The Unicode Standard'' or TUS is a character encoding standard maintained by the Unicode Consortium designed to support the use of text in all of the world's writing systems that can be digitized. Version 16.0 defines 154,998 Char ...
standard in version 11.0, released June 2018.
This followed a campaign to have several common signs added to the
Unicode Character Set
Unicode or ''The Unicode Standard'' or TUS is a character encoding standard maintained by the Unicode Consortium designed to support the use of text in all of the world's writing systems that can be digitized. Version 16.0 defines 154,998 char ...
.
In popular culture
Popular 80s professional wrestler
Jimmy Snuka
James Reiher Snuka (born James Wiley Smith; May 18, 1943 – January 15, 2017) was a Fijian and American professional wrestler, better known by the ring name Jimmy "Superfly" Snuka.
Snuka wrestled for several promotions from the 1970s to 2010s ...
would frequently flash the ILY sign with both hands during his matches and interviews, including while standing on the top rope before delivering his finishing move "Superfly Splash".
Gene Simmons
Gene Simmons (born Chaim Witz; ; born August 25, 1949) also known by his stage persona "The Demon", is an Israeli-born American musician. He was the bassist and co-lead singer of the hard rock band Kiss (band), Kiss, which he co-founded wit ...
of the rock band
Kiss
A kiss is the touching or pressing of one's lips against another person, animal or object. Cultural connotations of kissing vary widely; depending on the culture and context, a kiss can express sentiments of love, passion, romance, sex ...
has used the symbol in photoshoots, concerts and public appearances since 1974. He has stated in a television interviews that he was a Marvel comics fan, and was inspired by the Doctor Strange use of the symbol to use it himself in photoshoots. He later (by 1976 or earlier) had black gloves made that lacked index and pinky fingers so that even his raised open hand would emulate the ILY sign.
The ending pose of the popular
K-pop
K-pop (; an abbreviation of "Korean popular music") is a form of popular music originating in South Korea. It emerged in the 1990s as a form of youth subculture, with Korean musicians taking influence from Western Electronic dance music, danc ...
song "
Boy with Luv" by
BTS
BTS (), also known as the Bangtan Boys, is a South Korean boy band formed in 2010. The band consists of Jin, Suga, J-Hope, RM, Jimin, V, and Jung Kook, who co-write or co-produce much of their material. Originally a hip hop group, they ...
also incorporates this sign with all the members turning around and raising their right hands in this sign.
Throughout the
K-pop
K-pop (; an abbreviation of "Korean popular music") is a form of popular music originating in South Korea. It emerged in the 1990s as a form of youth subculture, with Korean musicians taking influence from Western Electronic dance music, danc ...
song "
Fancy
Fancy may refer to:
Music Albums
* ''Fancy'' (Bobbie Gentry album), 1970
* ''Fancy'' (Idiot Flesh album), 1997
* ''Fancy'' (video), a 2007 video album by Les Claypool
Songs
* "Fancy" (Bobbie Gentry song), 1969, covered by Reba McEntire in 19 ...
", the members of the girl group
Twice
Twice (; Japanese language, Japanese: トゥワイス, Hepburn romanization, Hepburn: ''Tuwaisu''; commonly stylized in all caps) is a South Korean girl group formed by JYP Entertainment. The group is composed of nine members: Nayeon, Jeongyeon ...
do this gesture when dancing.
In the anime ''
Love Live!
is a Japanese multimedia project created by Hajime Yatate and Sakurako Kimino and co-produced by Kadokawa Corporation, Kadokawa through ASCII Media Works; Bandai Namco Music Live through music label Lantis (company), Lantis; and animation studi ...
'', Nico Yazawa has a catchphrase ''nico nico nii'', and has her own action with it, which incorporates the symbol.
The ILY sign is also a part of the choreography for the song
"CASE 143" by
Stray Kids
Stray Kids (often abbreviated to SKZ; ) is a South Korean boy band formed by JYP Entertainment. The band consists of eight members: Bang Chan, Lee Know, Changbin, Hyunjin, Han (musician), Han, Felix (rapper), Felix, Seungmin, and I.N. For un ...
(with "143" as a code for "I love you"). It's the title song of their EP
''MAXIDENT'' in which they are referencing love as a "maximum accident".
In 2025, Venezuelan footballer Reyes Barrios was arrested by ICE and deported to the Salvadoran
Terrorism Confinement Center
The Terrorism Confinement Center ( [], ) is a maximum security prison in Tecoluca, El Salvador. The prison was built in late 2022 amid a Salvadoran gang crackdown, large-scale gang crackdown in the country. The Salvadoran government opened t ...
(CECOT) after DHS declared him to be a member of the gang
Tren de Aragua
Tren de Aragua (; English: Aragua Train) is a transnational criminal organization from Venezuela. Tren de Aragua is led by Héctor Rusthenford Guerrero Flores, alias ""; he was incarcerated in Tocorón prison (also known as Aragua Penitentiary ...
. In filings, it came out that this classification was due to him having made the ILY sign in a social media post (which they declare to be a gang sign), as well as having a
Real Madrid
Real Madrid Club de Fútbol (), commonly referred to as Real Madrid, is a Spanish professional Football club (association football), football club based in Madrid. The club competes in La Liga, th ...
tattoo.
[
]
References
External links
*
*
{{sign language
Hand gestures
Love
American Sign Language