IFS Cloud Cable Car

The London cable car, also known as the Dangleway and officially as the IFS Cloud Cable Car for sponsorship reasons, is a cable car link across the River Thames in London, England. The line was built by Doppelmayr and the total cost was around £60 million. The service opened on 28 June 2012 and is operated by Transport for London (TfL). Since 20 October 2022, it has been sponsored by the technology firm IFS; prior to this, from its opening the line was sponsored by the airline Emirates, and known as the Emirates Air Line until 28 June 2022.

The service comprises a gondola line that crosses the Thames from the Greenwich Peninsula to the Royal Victoria Dock, to the west of ExCeL London. In addition to transport across the river, the service advertises "a unique view of London". On 28 June 2024, FirstGroup (now The O2) in the late 1990s. Presented to planning authorities in early 1997 by Meridian Cable Cars, this link would have run from the Dome site to the DLR's East India station in Tower Hamlets.

The estimated cost of the cable car was £8–10 million, for 23 gondolas, each with seating for nine and standing room for a further six, that would have travelled at at between in the air. Taking three minutes to make a one-way trip, it would have had a capacity of 2,500 passengers per hour each way. Full planning permission was granted in December 1997 and July 1998 for the northern and southern sides respectively, the northern side permission being one of the last acts of the London Docklands Development Corporation. An opening date of October 1999 was planned, but because of negative reactions from the administrators of the Dome project, financial backers pulled out and the cable car project collapsed in October 1998.

Proposed London Cable Car

On 4 July 2010, Transport for London (TfL) announced plans to develop a cable car crossing over the River Thames, which would be the first urban cable car in the United Kingdom. Designed by Wilkinson Eyre Architects, Expedition Engineering and Buro Happold, it would cross the river at a height up to , higher than The O2, which is nearby. The cable car would provide a crossing every 15 seconds, with a maximum capacity of 2,500 passengers per hour in each direction, about 50 busloads. Bicycles could be carried, and passengers would be able to pay for their journeys with pay-as-you-go Oyster cards.

A planning application was submitted to the London Borough of Newham, using the name London Cable Car, in October 2010 for the "erection of a cable car for the length of over the River Thames from North Greenwich Peninsula to Royal Victoria Dock at a minimum clearance of above mean high water springs". The application listed the structures planned for the service on the north side of the Thames as an north main tower at Clyde Wharf, a north intermediate tower south of the Docklands Light Railway tracks roughly midway between Canning Town and West Silvertown stations, a two-storey gondola station and "boat impact protection" in Royal Victoria Dock. South of the river there is a main support tower and a boarding station within the car park of the O2.

When the project was announced, TfL's initial budget was £25 million; they announced this would be entirely funded by private finance. This figure was first revised to £45 million, and by September 2011 had more than doubled to £60 million, reportedly because TfL had not included the costs of legal advice, project management, land acquisition and other costs. TfL planned to make up the shortfall by paying for the project out of the London Rail budget, applying for funding from the European Regional Development Fund (ERDF) and seeking commercial sponsorship. €9.7m of ERDF support, out of an estimated €65.56m total budget, was agreed on 9 July 2012.

In January 2011, News International was planning to sponsor the project, but withdrew its offer. In October 2011 it was announced that the Dubai-based airline Emirates would provide £36 million in a 10-year sponsorship deal which included branding of the cable car service with the airline's name.

Construction

Construction began in August 2011 with Mace as the lead contractor. Doppelmayr built the cable car for £45 million and Mace was to operate it for the first three years for a further £5.5 million. TfL stated that the initial construction funding and Emirates sponsorship would cover £36 million of the cost, with the rest to be funded from fares. In 2011 it was the most expensive cable car system ever built.

In May 2012, TfL said that the cable car would be running by the summer of 2012, and that while there were no plans to have it open before the 2012 Olympic Games, there would be plans in place in case it was opened in time.

Opening

The public opening took place at noon on 28 June 2012, almost a month before the Opening Ceremony of the games. TfL reported that the total cost of the project was about £60 million, of which £45 million went towards construction. It estimates that the service can carry 2,500 people per hour.

The Emirates Air Line route was added to the London Tube map in June 2012. It was the first to have the sponsoring company's logo shown on the map. Similar to the representation of the Docklands Light Railway, the cable car route was displayed as a triple red stripe rather than a solid line, to distinguish it from London Underground lines.

The service's logo was a red cartouche containing the Emirates logo and the TfL roundel, to reflect the corporate sponsorship by the airline. As with the marketing of the London Eye, the transit of the cable car is referred to as a "flight" and marketing literature borrows language from the airline industry, such as referring to tickets as "boarding passes".

Expiry of Emirates branding

The deal with TfL for Emirates Air Line branding, bringing in £3.6m a year, expired on 28 June 2022. However, no sponsor had been found for the cable car at the end of the contract, even at less than a quarter of the price.

It was reported that a senior TfL executive had joked that a storm, which hit London in February 2022, had been their "last hope" for discontinuing the service without loss of face.

New sponsor

In September 2022 it was announced that the technology company IFS AB would be the new sponsor beginning in October, and that the line would be renamed the ''IFS Cloud Cable Car.'' The initial sponsorship deal lasts five years, with a break after two years, and will cost £420,000 per year. The sponsorship deal also allows TfL to temporarily rebrand the cable car with other commercial sponsors, such as Pokémon in August 2022. TfL did note that the cable car "makes a profit", despite the substantial reduction in sponsorship income.

Operation

The cable car is based on monocable detachable gondola (MDG) technology, a system which uses a single cable for both propulsion and support, used also on the Metrocable in Medellín, Colombia. The MDG system was reportedly cheaper and quicker to install than a more complex three-cable system which would have allowed larger-capacity cars.

There are 36 passenger gondolas, of which 34 are in use at any one time, with a maximum capacity of ten passengers each. All passenger gondolas are ready for disabled persons using wheelchairs, including those ones with leg rest extensions. There are also two (open) engineers' gondolas for use by maintenance staff.

The line was initially operated by its builders, Mace. On 28 June 2024, FirstGroup

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