ID is an independently owned and operated public relations firm.
ID works with actors, directors, writers, musicians, brands, corporations and production companies.
ID was established in 1993 by Kelly Bush Novak. It is headquartered in
Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the wor ...
,
California
California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the ...
, with an office in
New York City
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...
.
History
Kelly Bush founded ID in 1993, after having acquired two years of business experience. Her first major client was
Patrick Stewart
Sir Patrick Stewart (born 13 July 1940) is an English actor who has a career spanning seven decades in various stage productions, television, film and video games. He has been nominated for Olivier, Tony, Golden Globe, Emmy, and Screen Acto ...
, who is still represented by Bush today.
Bush's longtime clients include
Tobey Maguire
Tobias Vincent Maguire (born June 27, 1975) is an American actor and film producer. He is best known for playing the title character from Sam Raimi's ''Spider-Man'' trilogy (2002–2007), a role he later reprised in '' Spider-Man: No Way Hom ...
,
Diane Lane
Diane Colleen Lane (born January 22, 1965) is an American actress. Born and raised in New York City, Lane made her screen debut at age 14 in George Roy Hill's 1979 film '' A Little Romance''.
The two films that could have catapulted her to st ...
,
Ben Stiller
Benjamin Edward Meara Stiller (born November 30, 1965) is an American actor, comedian, and filmmaker. He is the son of the comedians and actors Jerry Stiller and Anne Meara. Stiller was a member of a group of comedic actors colloquially known ...
,
Catherine Keener
Catherine Ann Keener (born March 26, 1959) is an American actress. She has portrayed disgruntled and melancholic yet sympathetic women in independent films, as well as supporting roles in studio films. She has been nominated twice for the Acad ...
,
Alicia Keys
Alicia Augello Cook (born January 25, 1981), known professionally as Alicia Keys, is an American singer, songwriter, and pianist. A classically trained pianist, Keys started composing songs when she was 12 and was signed at 15 years old by Colu ...
and
Paul Reubens
Paul Reubens (; born Rubenfeld; August 27, 1952) is an American actor, comedian, writer, producer, and children's entertainer. He is known for his character Pee-wee Herman. Reubens joined the Los Angeles troupe The Groundlings in the 1970s, ...
; she also consults with
Warner Bros. Pictures Group as well as
Sony Pictures Classics
Sony Pictures Classics Inc. is an American film production and distribution company that is a division of Sony Pictures. It was founded in 1992 by former Orion Classics heads Michael Barker, Tom Bernard and Marcie Bloom. It distributes, produc ...
.
In 2008, Bush formed VIE Entertainment where she became manager to
Paul Reubens
Paul Reubens (; born Rubenfeld; August 27, 1952) is an American actor, comedian, writer, producer, and children's entertainer. He is known for his character Pee-wee Herman. Reubens joined the Los Angeles troupe The Groundlings in the 1970s, ...
and Academy-award nominated actor
Elliot Page
Elliot Page (formerly Ellen Page; born February 21, 1987) is a Canadian actor. He has received List of awards and nominations received by Elliot Page, various accolades, including an Academy Award for Best Actress, Academy Award nomination, tw ...
.
A 2011 ''
New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' profile described the firm as one of “a handful of elite firms that protect and promote the biggest names in show business..” and mentioned clients including Paul Reubens (Pee Wee Herman), Ben Stiller, Tobey Maguire,
Amy Adams
Amy Lou Adams (born August 20, 1974) is an American actress. Known for both her comedic and dramatic roles, she has been featured three times in annual rankings of the world's highest-paid actresses. She has received various accolades, incl ...
,
Josh Brolin
Joshua James Brolin (; born February 12, 1968) is an American actor. He has appeared in films such as '' The Goonies'' (1985), '' Mimic'' (1997), '' Hollow Man'' (2000), ''Grindhouse'' (2007), '' No Country for Old Men'' (2007), '' American Gan ...
,
Natalie Portman
Natalie Portman (born Natalie Hershlag, he, נטע-לי הרשלג, ) is an Israeli-born American actress. She has had a prolific film career since her teenage years and has starred in various blockbusters and independent films, receiving mu ...
,
Sean Penn
Sean Justin Penn (born August 17, 1960) is an American actor and film director. He has won two Academy Awards, for his roles in the mystery drama '' Mystic River'' (2003) and the biopic ''Milk'' (2008).
Penn began his acting career in televis ...
and others.
Drake
Drake may refer to:
Animals
* A male duck
People and fictional characters
* Drake (surname), a list of people and fictional characters with the family name
* Drake (given name), a list of people and fictional characters with the given name ...
and the company had a high-profile parting in 2014.
ID was ranked 5th on Forbes List of America's Best PR Agencies 2021.
Notes and references
{{Reflist
Public relations companies