ICI PARIS XL is a beauty chain founded in the late 1960s in Belgium. The name ICI PARIS XL means 'This is Paris' -- which happens to be the same slogan that the
Paris Saint-Germain
Paris Saint-Germain Football Club, commonly referred to as Paris Saint-Germain () or simply PSG, is a French professional Association football, football club based in Paris. They compete in Ligue 1, the French football league system, top d ...
football club uses -- and was derived from the train trips that were undertaken by the founders on their way to buy perfume from Paris. The XL refers to the location of the company's first store, which was located in
Ixelles
(French language, French, ) or (Dutch language, Dutch, ) is one of the List of municipalities of the Brussels-Capital Region, 19 municipalities of the Brussels-Capital Region, Belgium. Located to the south-east of Pentagon (Brussels), Brusse ...
(pronounced XL), a neighbourhood of
Brussels
Brussels, officially the Brussels-Capital Region, (All text and all but one graphic show the English name as Brussels-Capital Region.) is a Communities, regions and language areas of Belgium#Regions, region of Belgium comprising #Municipalit ...
.
The Company was acquired by the
Kruidvat Group in 1996, which then in-turn became part of the
A.S. Watson Group in 2002.
After the acquisition by the
A.S. Watson Group, the company grew rapidly through opening new stores, enlarging, refurbishing and relocating existing outlets. The company has 230 outlets in Belgium, the Netherlands and Luxembourg.
Luxury Fragrance
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References
All Good Scents
External links
Official website
AS Watson
CK Hutchison Holdings
Perfume houses
Beauty stores
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