The IAC Video Wall, located in the Frank Gehry-designed headquarters for IAC in

Chelsea Chelsea or Chelsey may refer to: Places Australia * Chelsea, Victoria Canada * Chelsea, Nova Scotia * Chelsea, Quebec United Kingdom * Chelsea, London, an area of London, bounded to the south by the River Thames ** Chelsea (UK Parliament consti ...

Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

, is one of the largest high-resolution

video wall A video wall is a special multi-monitor setup that consists of multiple computer monitors, video projectors, or television sets tiled together contiguously or overlapped in order to form one large screen. Typical display technologies include L ...

s in the world, wide and {{convert, 11, ft, m high. The installation features the world’s largest high-resolution video wall, built by Prysm, using their proprietary

Laser Phosphor Display Laser-powered phosphor display (LPD) is a large-format display technology similar to the cathode ray tube (CRT). Prysm, Inc., a video wall designer and manufacturer in Silicon Valley, California, invented and patented the LPD technology.

(LPD) technology, a new display technology that uses low-power, solid–state lasers. The two walls will deliver more than 50 million pixels combined. The large-scale projection wall is visible from the

West Side Highway The Joe DiMaggio Highway, commonly called the West Side Highway and formerly the Miller Highway, is a mostly surface section of New York State Route 9A (NY 9A), running from West 72nd Street along the Hudson River to the southern t ...

/ 11th Avenue to tens of thousands of commuters each day, building brand awareness for IAC's online businesses. Brand-specific modules designed and conceived by Trollback + Company represent the essence of each brand, incorporating a range of 2D, 3D and live action elements. The modules are based on a theme reflecting the consumer experience associated with IAC’s online businesses, such as ‘I Date’, ‘I Travel” and ‘I Shop’, a concept conceived by

Bruce Mau Bruce Mau D.Litt. (born October 25, 1959) is a Canadian designer and educator. He began his career a graphic designer and has since applied his design methodology to architecture, art, museums, film, eco-environmental design, education, and conc ...

of Bruce Mau Design. The ‘I Date’ module uses the main romantic icon, flowers, and creates a sensual sequence with dramatic details of the time-lapse flowers opening. The simple concept for ‘I Shop’ was to illustrate the enormous quantity and diversity of products available from IAC’s retail websites, using the scale of the display to create an immense sense of depth and infinite choice of merchandise. Two of the modules incorporate dynamic data from the web. ‘I Experience’ parses a daily xml feed that is programmed to visualize the movement of current music events across the USA, linking locations and forming connections between venues. ‘I Explore’ creates an endless loop of current news. Emphasizing the public nature of the wall, creative director Jason Koxvold conceived two time-keeping modules that use innovative graphics to represent the progression. In one, graphic bars animate across the whole length of the wall, rendering a strong physicality of the passing of time. For the other clock, type is moving across the wall, spelling out date and time, as well as using relative positions to give an animated experience of time. In fall of 2007, a class was offered at

NYU New York University (NYU) is a private university, private research university in New York City. Chartered in 1831 by the New York State Legislature, NYU was founded by a group of New Yorkers led by then-United States Secretary of the Treasu ...

Interactive Telecommunications Program The New York University Tisch School of the Arts (commonly referred to as Tisch) is the performing, cinematic and media arts school of New York University. Founded on August 17, 1965, Tisch is a training ground for artists, scholars of the a ...

called "Big Screens", which culminated in a presentation of student works that were designed specifically for the IAC Video Wall. The projects were programmed using

Processing Processing is a free graphical library and integrated development environment (IDE) built for the electronic arts, new media art, and visual design communities with the purpose of teaching non-programmers the fundamentals of computer programming ...

(Java) and

openFrameworks openFrameworks is an open source toolkit designed for creative coding founded by Zachary Lieberman, Theo Watson and Arturo Castro. OpenFrameworks is written in C++ and built on top of OpenGL. It runs on Microsoft Windows, macOS, Linux, iOS, ...

(C++) and powered by an open source multi-screen synchronization server called Most Pixels Ever, originally designed by

Daniel Shiffman Daniel Shiffman (born July 29, 1973) is a computer programmer, a member of the Board of Directors of the Processing Foundation, and an Associate Arts Professor at the Interactive Telecommunications Program (ITP) at New York University Tisch Scho ...

and Chris Kairalla. The class is now an annual event, occurring each December.

External links

IAC Building

"Most Pixels Ever"

"Big Screens at ITP"
Display technology Chelsea, Manhattan