i.TV (pronounced i dot TV) is a

second screen A second screen involves the use of a secondary computing device to provide a different viewing experience for content on another device. The term commonly refers to the use of such devices to provide interactive features, like posts on social me ...

and

social television Social television is the union of television and social media. Millions of people now share their TV experience with other viewers on social media such as Twitter and Facebook using smartphones and tablets. TV networks and rights holders are increa ...

technology Technology is the application of Conceptual model, conceptual knowledge to achieve practical goals, especially in a reproducible way. The word ''technology'' can also mean the products resulting from such efforts, including both tangible too ...

company, and creator of tvtag, a second screen app for

iPhone The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...

. i.TV is also behind the popular namesake app for

iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...

and

Android Android most commonly refers to: *Android (robot), a humanoid robot or synthetic organism designed to imitate a human * Android (operating system), a mobile operating system primarily developed by Google * Android TV, a operating system developed ...

, and is co-creator of

Nintendo TVii The Nintendo Network was an online service run by Nintendo that provided free online functionalities for the Nintendo 3DS and Wii U systems and their compatible games. Launched in 2012, it was Nintendo's second online service after Nintendo Wi-Fi ...

for the

Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto. It develops, publishes, and releases both video games and video game consoles. The history of Nintendo began when craftsman Fusajiro Yamauchi ...

Wii U The Wii U ( ) is a home video game console developed by Nintendo as the successor to the Wii. Released in late 2012, it is the first eighth-generation video game console and competed with Microsoft's Xbox One and Sony's PlayStation 4. The W ...

video game console A video game console is an electronic device that Input/output, outputs a video signal or image to display a video game that can typically be played with a game controller. These may be home video game console, home consoles, which are generally ...

. i.TV has standing partnerships with AOL, Huffington Post and ''

Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American online magazine, digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, ...

'' magazine (''EW''), for which it powered viEWer, a

platform that enabled

television Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, ...

viewers to interact with each other and ''EW'' editors, and product integration agreements with

TiVo TiVo ( ) is a digital video recorder (DVR) developed and marketed by Xperi (previously by TiVo Corporation and TiVo Inc.) and introduced in 1999. TiVo provides an on-screen guide of scheduled broadcast programming television programs, whose fea ...

Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...

Hulu Hulu (, ) is an American Subscription business model, subscription streaming media service owned by Disney Streaming, a subsidiary of the Disney Entertainment segment of the Walt Disney Company. It was launched on October 29, 2007, initially as ...

, and

Comcast Comcast Corporation, formerly known as Comcast Holdings,Before the AT&T Broadband, AT&T merger in 2001, the parent company was Comcast Holdings Corporation. Comcast Holdings Corporation now refers to a subsidiary of Comcast Corporation, not th ...

. i.TV's financial backers include venture capital firms

Union Square Ventures Union Square Ventures (USV) is an American venture capital firm based in New York City. The firm has backed more than 130 startups, including Twitter, Etsy, Stripe, Coinbase, Zynga, Tumblr, Stack Overflow, Meetup, Kickstarter, MongoDB, ...

(backer of

Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...

Tumblr Tumblr (pronounced "tumbler") is a microblogging and Social networking service, social networking website founded by David Karp in 2007 and is owned by American company Automattic. The service allows users to post multimedia and other content ...

and other companies),

RRE Ventures RRE Ventures is an American Venture capital firm based in New York City. The firm primarily invests in seed, series A and series B rounds and focuses on companies operating in the software, internet, communications, aerospace, robotics, 3D pr ...

, Rho Ventures,

Time Warner Warner Media, LLC ( doing business as WarnerMedia) was an American multinational mass media and entertainment conglomerate owned by AT&T. It was headquartered at the 30 Hudson Yards complex in New York City. It was established as Time Warne ...

Investments,

DIRECTV DirecTV, LLC is an American Multichannel television in the United States, multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital Satellite television, s ...

, and others. i.TV's

advisory board An advisory board is a body that provides non-binding strategic advice to the management of a corporation, organization, or foundation. The informal nature of an advisory board gives greater flexibility in structure and management compared to the ...

includes

Carlton Cuse Arthur Carlton Cuse (born March 22, 1959) is an American screenwriter, showrunner, producer, and director, best known for the American television series '' Lost'', for which he made the ''Time'' list of the 100 most influential people in the wo ...

executive producer Executive producer (EP) is one of the top positions in the production of media. Depending on the medium, the executive producer may be concerned with management accounting or associated with legal issues (like copyrights or royalties). In film ...

ABC ABC are the first three letters of the Latin script. ABC or abc may also refer to: Arts, entertainment and media Broadcasting * Aliw Broadcasting Corporation, Philippine broadcast company * American Broadcasting Company, a commercial American ...

's '' Lost'' and A&E's '' Bates Motel'', who in 2010 was named to the

Time 100 ''Time'' 100 is a list of the top 100 most influential people, assembled by the American news magazine ''Time''. First published in 1999 as the result of a debate among American academics, politicians, and journalists, the list is now a highly ...

, an annual list of the "100 most influential people in the world"; and Gordon Ho, former executive vice president of

Walt Disney Studios Home Entertainment Buena Vista Home Entertainment, Inc. (doing business as Walt Disney Studios Home Entertainment) is the home entertainment distribution arm of the Walt Disney Company. The division handles the distribution of Disney's films, television series, a ...

History

i.TV was founded in 2008 by

Brad Pelo Brad Pelo (born February 6, 1963) is an American businessman, entrepreneur, and co-founder and chief executive officer of i.TV, the company behind tvtag, a second screen app for iOS. Backed by Union Square Ventures, RRE Ventures, Rho Ventures ...

, who serves as CEO, and Justin Whittaker. Pelo previously co-founded

Folio Corporation Folio Corporation (founded 1987) was an American software company that published books related to CD-ROMs. History The first product released was NFolio 1.2, being shipped in September 1988 as part of Novell NetWare. Users that typed "help" ...

and served as founding CEO of the parent company of

Ancestry.com Ancestry.com LLC is an American genealogy company based in Lehi, Utah. The largest for-profit genealogy company in the world, it operates a network of genealogical, historical records, and related genetic genealogy websites. It is owned by The ...

, among other ventures and projects. In May 2011 i.TV and

AOL AOL (formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City, and a brand marketed by Yahoo! Inc. The service traces its history to an online ...

together re-launched AOL's online destination for TV viewers, AOL TV, based on i.TV's technology platform. AOL TV receives 1.6 million hits per day. In November 2013 i.TV acquired

GetGlue tvtag (formerly GetGlue) was a social networking website and mobile app for television fans. Users " check into" the shows, movies and sports that they consumed using a website, mobile website, or mobile app. GetGlue's service was launched i ...

, maker of a leading

and social TV check-in platform. Headquartered in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

, GetGlue reportedly has over 4.5 million registered users. In January 2014 i.TV launched tvtag, a second screen iPhone app that provides a feed of television moments that users can then share, doodle on and comment on in a variety of ways. These moments in a “tagline” are captured and curated by a team of 50 staffers. A year later, tvtag was shut down.

References

External links

* {{Official website, http://i.TV Software companies based in Utah Social software IOS software Android (operating system) software Software companies established in 2008 Defunct software companies of the United States 2008 establishments in Utah Software companies disestablished in 2015 2015 disestablishments in Utah