''i-D'' is a British biannual magazine dedicated to
fashion
Fashion is a term used interchangeably to describe the creation of clothing, footwear, Fashion accessory, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into Clothing, outfits that depict distinct ...
,
music
Music is the arrangement of sound to create some combination of Musical form, form, harmony, melody, rhythm, or otherwise Musical expression, expressive content. Music is generally agreed to be a cultural universal that is present in all hum ...
,
art
Art is a diverse range of cultural activity centered around ''works'' utilizing creative or imaginative talents, which are expected to evoke a worthwhile experience, generally through an expression of emotional power, conceptual ideas, tec ...
,
film
A film, also known as a movie or motion picture, is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, emotions, or atmosphere through the use of moving images that are generally, sinc ...
and
youth culture Youth culture refers to the societal norms of children, adolescents, and young adults. Specifically, it comprises the processes and symbolic systems that are shared by the youth and are distinct from those of adults in the community.
An emphasis ...
. The magazine was launched in 1980 by
Terry Jones
Terence Graham Parry Jones (1 February 1942 – 21 January 2020) was a Welsh actor, comedian, director, historian, writer and member of the Monty Python comedy troupe.
After graduating from Oxford University with a degree in English, Jones a ...
,
originally as a hand-stapled
fanzine
A fanzine (blend word, blend of ''fan (person), fan'' and ''magazine'' or ''zine'') is a non-professional and non-official publication produced by enthusiasts of a particular cultural phenomenon (such as a literary or musical genre) for the pleas ...
it has since evolved into a
glossy publication.
In 2023 the magazine's publication was put on hold following its acquisition by Bedford Media. It returned in Spring 2025 as a biannual publication.
Details
The magazine is known for its innovative
photography
Photography is the visual arts, art, application, and practice of creating images by recording light, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film. It is empl ...
and
typography
Typography is the art and technique of Typesetting, arranging type to make written language legibility, legible, readability, readable and beauty, appealing when displayed. The arrangement of type involves selecting typefaces, Point (typogra ...
and as a training ground for fresh talent. Photographers
Wolfgang Tillmans
Wolfgang Tillmans (born 16 August 1968) is a German Fine-art photography, photographer. His diverse body of work is distinguished by observation of his surroundings and an ongoing investigation of the photographic medium’s foundations.
Tillman ...
,
Mario Testino
Mario Eduardo Testino Silva Order of the British Empire, OBE Royal Photographic Society#Distinctions and qualifications, HonFRPS (born 30 October 1954) is a Peruvian fashion and portrait photographer.
His work has featured internationally in ...
,
Terry Richardson,
Craig McDean,
Nick Knight and
Juergen Teller started their careers at ''i-D'', as did
Dylan Jones and
Caryn Franklin. Other photographers that have contributed to ''i-D'' include
Ellen von Unwerth,
Robert Fairer, Kayt Jones, Sam Rock, and
Petra Collins.
People who have appeared in ''i-D'' include
Madonna
Madonna Louise Ciccone ( ; born August 16, 1958) is an American singer, songwriter, record producer, and actress. Referred to as the "Queen of Pop", she has been recognized for her continual reinvention and versatility in music production, ...
,
Grace Jones
Grace Beverly Jones (born 19 May 1948) is a Jamaican singer, songwriter, model and actress. She began her Model (person), modelling career in New York State, then in Paris, working for fashion houses such as Yves Saint Laurent (brand), Yves St ...
,
Naomi Campbell
Naomi Elaine Campbell (born 22 May 1970) is a British supermodel. Beginning her career at the age of eight, Campbell was one of six models of her generation declared supermodels by the fashion industry and the international press. She was th ...
,
Sade,
John Galliano
John Charles Galliano (born 28 November 1960) is a British fashion designer. He was the creative director of his eponymous label John Galliano and French fashion houses Givenchy and Dior. From 2014 to 2024, Galliano was the creative director ...
,
Alexander McQueen
Lee Alexander McQueen (17 March 1969 – 11 February 2010) was a British fashion designer and couturier. He founded his own Alexander McQueen (brand), Alexander McQueen label in 1992 and was chief designer at Givenchy from 1996 to 2001. His ac ...
,
Kanye West
Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer and record producer. One of the most prominent figures in hip-hop, he is known for his varying musical style and polarizing cultural and political commentary. After ...
,
Helmut Lang,
Franz Ferdinand,
Chloë Sevigny
Chloë Stevens Sevigny ( ; born November 18, 1974) is an American actress. Known for her work in independent films with controversial or experimental themes, her accolades include a Golden Globe Award, in addition to a nomination for an Acade ...
,
Raf Simons,
Jun Takahashi
is a Japanese fashion designer who created the brand Undercover.
Early life and education
Takahashi was born in Kiryū, Gunma. He attended Gunma Kiryu Nishi High School. In 1988, he enrolled in Fashion Education at Bunka Fashion College. In ...
,
Veronique Branquinho,
Lily Cole,
Giles Deacon
Giles David Deacon (born 14 December 1969) is a British fashion designer, illustrator, creative director and founder of Giles Deacon group, a fashion enterprise. Deacon joined the Paris Fashion Week in 2016. Deacon has been known to challenge the ...
,
Timothee Chalamet,
Dizzee Rascal
Dylan Kwabena Mills (born 18 September 1984), known professionally as Dizzee Rascal, is a British rapper and MC. He is often credited as a pioneer of British hip hop and grime music and was ranked by ''Complex'' as one of the greatest British ...
,
Scarlett Johansson
Scarlett Ingrid Johansson (; born November 22, 1984) is an American actress and singer. The List of highest-paid film actors, world's highest-paid actress in 2018 and 2019, she has been featured multiple times on the Forbes Celebrity 100, ''F ...
,
Rick Owens
Richard Saturnino Owens (born November 18, 1961) is an American fashion designer from Porterville, California. In addition to his main line, Owens has a furniture line and a number of diffusion lines.
Early life and education
Richard Saturnino ...
,
Selena Gomez
Selena Marie Gomez ( ; born July 22, 1992) is an American actress, singer, songwriter, producer, and businesswoman. Gomez began her career as a child actress, appearing on the children's television series ''Barney & Friends'' (2002–2004), a ...
, and
Rihanna
Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, businesswoman, and actress. One of the List of music artists by net worth, wealthiest musicians in the world, List of awards and nominations received by Rihanna, her vario ...
.
The wink and smile on each front cover—a graphic representation of the magazine's logo—are integral to the i-D identity.
History
''i-D'' was launched in 1980 by
Terry Jones
Terence Graham Parry Jones (1 February 1942 – 21 January 2020) was a Welsh actor, comedian, director, historian, writer and member of the Monty Python comedy troupe.
After graduating from Oxford University with a degree in English, Jones a ...
. The first issue was priced at 50p, and 50 issues were sold. It was one of the first magazines to cover
street fashion
Street style is fashion that is considered to have emerged not from studios, but from the population at large. Street fashion is generally associated with youth culture, and is most often seen in major urban centers. Magazines and newspapers co ...
.
Raf Simons edited the magazine's February 2001 issue.
Avril Mair stepped down as editor in October 2004; she was replaced by Glenn Waldron.
In 2012 Terry Jones sold the magazine to
Vice Media
Vice Media Group LLC is a Canadian-American digital media and broadcasting company. Vice Media encompasses four main business areas: Vice Studios Group (film and TV production); Vice TV (a joint venture with A&E Networks, also known as Vicelan ...
; however, Jones and his wife Tricia Jones remained partners and partial shareholders.
''i-D France'' was launched in website form in 2015.
In 2016, ''i-D Japan'' was launched as a print magazine published on a bi-annual basis. The publication's first cover featured
Kiko Mizuhara. The magazine's last print issue was published in 2019; however, it is still published digitally. Also in 2016, a Chinese edition of the magazine was launched on digital platforms with accounts on
Weibo
Weibo (), or Sina Weibo (), is a Chinese microblogging ( weibo) website. Launched by Sina Corporation on 14 August 2009, it is one of the biggest social media platforms in China, with over 582 million monthly active users (252 million daily ac ...
and
WeChat
WeChat or Weixin in Chinese ( zh, c=微信, p=Wēixìn , l=micro-message) is an instant messaging, social media, and mobile payment mobile app, app developed by Tencent. First released in 2011, it became the world's largest standalone mobile a ...
.
''i-D Korea'' was launched as a digital-only publication in July 2021; Songin Han was appointed as the magazine's editor.
In November 2021, the magazine's fashion editor Max Clark was suspended after more than a dozen women accused him of sending sexually inappropriate messages. Clark denied the allegations.
On 14 November 2023, Bedford Media acquired the magazine from
Vice Media
Vice Media Group LLC is a Canadian-American digital media and broadcasting company. Vice Media encompasses four main business areas: Vice Studios Group (film and TV production); Vice TV (a joint venture with A&E Networks, also known as Vicelan ...
. Bedford Media is financied by both
Karlie Kloss
Karlie Elizabeth Kloss (born August 3, 1992) is an American model. She was a Victoria's Secret Angel from 2013 until 2015, when she resigned to study at New York University. By 2019, Kloss had appeared on 40 international ''Vogue (magazine), V ...
and her husband
Joshua Kushner, the younger brother of
Jared Kushner the son-in-law of
Donald Trump
Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who is the 47th president of the United States. A member of the Republican Party (United States), Republican Party, he served as the 45 ...
. Kloss was appointed CEO whilst Alastair (at the time Editor-in-Chief) became Chief Creative Officer and Global Editor-in-Chief of the magazine. With the purchase, publication of the magazine was paused.
The magazine's editor Alastair McKimm resigned from his role in February 2024.
''i-Ds digital presence was relaunched in September 2024, with the website returning and a digital cover featuring
Charli XCX
Charlotte Emma Aitchison (born 2 August 1992), known professionally as Charli XCX, is a British singer and songwriter. She began posting songs on Myspace in 2008 before entering the London rave scene. Signing a recording contract with Asylum Re ...
and
Troye Sivan
Troye Sivan Mellet ( ; born 5 June 1995) is an Australian singer-songwriter and actor. After gaining popularity as a singer on YouTube and in Australian talent competitions, Sivan signed with Universal Music Australia, EMI Australia in 2013 and ...
. Thom Bettridge was later announced as the magazine's new Editor-in-Chief, and the magazine will began publishing again from March 2025 as a bi-annual publication.
Editors
Editions
''i-D'' operates digitally in Japan, South Korea and the United Kingdom. The magazine previously had a digital presence in Australia,
China, France,
Germany, Italy,
Latin America, Mexico,
Netherlands, New Zealand,
Poland,
Spain,
and the United States.
The Straight Up
The Straight-Up is a
documentary
A documentary film (often described simply as a documentary) is a nonfiction Film, motion picture intended to "document reality, primarily for instruction, education or maintaining a Recorded history, historical record". The American author and ...
style of
photography
Photography is the visual arts, art, application, and practice of creating images by recording light, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film. It is empl ...
pioneered by
Terry Jones
Terence Graham Parry Jones (1 February 1942 – 21 January 2020) was a Welsh actor, comedian, director, historian, writer and member of the Monty Python comedy troupe.
After graduating from Oxford University with a degree in English, Jones a ...
, founder and editor-in-chief of ''i-D'' magazine, in 1977. Taking its name from a
West Country
The West Country is a loosely defined area within southwest England, usually taken to include the counties of Cornwall, Devon, Dorset, Somerset and Bristol, with some considering it to extend to all or parts of Wiltshire, Gloucestershire and ...
expression meaning 'tell it like it is', a ''Straight-Up'' typically captures a head-to-toe portrait of someone street cast with great personal style, often accompanied by a short question-and-answer defining their life, likes and dislikes.
In 1977, inspired by
August Sander
August Sander (17 November 1876 – 20 April 1964) was a German portrait photography, portrait and Documentary photography, documentary photographer. His first book ''Face of our Time'' (German: ''Antlitz der Zeit'') was published in 1929. Sande ...
's
social documentary portraits and
Irving Penn
Irving Penn (June 16, 1917October 7, 2009) was an American photographer known for his fashion photography, portraits, and still lifes. Penn's career included work at ''Vogue (magazine), Vogue'' magazine, and independent advertising work for clie ...
's ''Small Trade'' series, Jones commissioned British photographer
Steve Johnston to photograph London
punks head-to-toe against a plain white wall on the
Kings Road
King's Road or Kings Road (or sometimes the King's Road, especially when it was the king's private road until 1830, or as a colloquialism by middle/upper class London residents) is a major street stretching through Chelsea and Fulham, both ...
. Jones intended the pictures to run as a cultural piece in
British ''Vogue'', where he then worked as art director.
The photographs however were considered too revolutionary, so Jones ran the images in a book he was art directing called ''Not Another Punk Book'', published by
Aurum Press
The Quarto Group is a global illustrated book publishing group founded in 1976. It is domiciled in the United States and listed on the London Stock Exchange.
Quarto creates and sells illustrated books for adults and children, across 50 countri ...
. These Straight-Ups went on to form the basis of i-D, a hand-stapled
fanzine
A fanzine (blend word, blend of ''fan (person), fan'' and ''magazine'' or ''zine'') is a non-professional and non-official publication produced by enthusiasts of a particular cultural phenomenon (such as a literary or musical genre) for the pleas ...
founded by Jones in 1980. As i-D grew from a fanzine into a fashion magazine, the Straight-Up style of photography continued, culminating in an entire issue of the magazine dedicated to the photographic style in August 2003 (''The Straight-Up Issue'', No. 234). Today ''Straight-Ups'' continue to be featured in ''i-D''.
Publications
* ''A Decade of i-Deas, the Encyclopaedia of the '80s. Compiled and Produced by i-D Magazine''. Edited by John Godfrey. London:
Penguin
Penguins are a group of aquatic flightless birds from the family Spheniscidae () of the order Sphenisciformes (). They live almost exclusively in the Southern Hemisphere. Only one species, the Galápagos penguin, is equatorial, with a sm ...
, 1990. .
* ''Family Future Positive''. Terry and Tricia Jones, and Avril Mair. London: i-D, 1998. .
* ''Fashion Now. i-D selects the world's 150 most important designers''. Terry Jones and Avril Mair. Cologne: Taschen, 2003. .
* ''Fashion Now 2. i-D selects the world's 160 most important designers''. Terry Jones and Susie Rushton. Cologne: Taschen, 2005. .
* i-D: Wink + Smile! The First Forty Years.
Rizzoli, 2022.
* ''Safe+Sound''. Terry and Tricia Jones. London: i-D, 2007. .
* ''SMILE i-D. Fashion and Style. 20 years of i-D magazine''. Terry Jones. London: i-D / Cologne:
Taschen
Taschen is a luxury art book publisher founded in 1980 by Benedikt Taschen in Cologne, Germany. As of January 2017, Taschen is co-managed by Benedikt Taschen and his eldest daughter, Marlene Taschen.
History
The company began as Tasch ...
, 2000. .
Exhibitions
* ''Smile i-D.'' Initially launched in 2001 for ''i-D''s 20th birthday, Smile i-D highlighted the spirit of the magazine. Since then, the show toured internationally, growing with each destination to include new material.
Wapping Hydraulic Power Station, London, April 2001;
Armani
Giorgio Armani S.p.A. (), commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and ...
flagship store, Milan, June 2001;
Espace Cardin, Paris, October 2001; Art Directors Club, New York, November 2001; El Dorrego, Buenos Aires, October/November 2003; Laboratorio Arte Alameda, Mexico City, February 2004;
Museo Nacional de Bellas Artes, Santiago, Chile, April 2004; Corp Banca, Caracas, July 2004; "+7.095.Art" gallery, Moscow, April 2007.
* ''i-Dentity.'' The exhibition focused on
identity, using still images, film, sound and smell.
Fashion and Textile Museum, London, October 2005 (For ''i-D's'' 25th anniversary)
then toured to New York, February 2006; Hong Kong, April 2006; Tokyo, April 2006; Beijing, May 2006.
* ''Safe+Sound.''
London College of Fashion
The London College of Fashion is a constituent college of the University of the Arts London, a public art university in London, England. The college offers undergraduate and postgraduate study, short courses, study-abroad courses and business t ...
, London, February 2007;
CP Company, Milan, April 2007.
See also
*
List of people on the cover of ''i-D'' magazine
References
Further reading
* Taylor, Steve &
Brody, Neville. ''100 Years of Magazine Covers''. London:
Black Dog Publishing, 2006. .
External links
i-D(official website)
i-D(magazine profile at
Fashion Model Directory)
*
{{Authority control
1980 establishments in England
Fashion magazines published in the United Kingdom
Independent magazines
Lifestyle magazines published in the United Kingdom
Magazines established in 1980
Magazines published in London
Quarterly magazines published in the United Kingdom
2023 mergers and acquisitions