Hyphenate Media Group is an American film and television

production company A production company, production house or production studio is a studio that creates works in the fields of performing arts, new media art, film, television show, television, radio, comics, interactive arts, video games, websites, music, and video ...

founded in October 2023 by actress, producer, and director

Eva Longoria Eva Jacqueline Longoria Bastón ( Longoria; born March 15, 1975) is an American actress, producer, director, and businesswoman. After several guest roles on television, she became recognized for her portrayal of Isabella Braña on the CBS day ...

, and television producer, writer, and media executive,

Cris Abrego Cris Abrego is an American television producer, writer, and former CEO of Endemol Shine North America. Abrego is now the Chairman of Banijay America Group and president and CEO of Endemol Shine Holdings. Early life Abrego grew up in El Monte, C ...

. It is known for producing the film ''

John Wick ''John Wick'' is an American media franchise created by Derek Kolstad. It centers on a neo-noir action thriller film series featuring titular character portrayed by Keanu Reeves. Wick is a legendary hitman who is reluctantly drawn back int ...

'' (2014), and the television series '' Ready for Love'', ''

Telenovela A telenovela is a type of a television serial drama or soap opera produced primarily in Latin America. The word combines ''tele'' (for "television") and ''novela'' (meaning "novel"). Similar Drama (film and television), drama genres around the w ...

'', and '' Grand Hotel''. In October 2023, the company acquired Longoria's production company UnbeliEVAble Entertainment, which was founded in 2005, and became a subsidiary of the company.

History

2005–2022: UnbeliEVAble Entertainment

In 2005, American actress, producer, and director

founded the production company, UnbeliEVAble Entertainment, in

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

, United States. In 2012, the company signed a first-look development deal with

Universal Television Universal Television LLC (abbreviated as UTV) is an American television production company that is a division of NBCUniversal Television and Streaming#Universal Studio Group, Universal Studio Group, a division of NBCUniversal, which, in turn, is ...

. In August 2016, the company signed a two-year first-look deal with

Universal Pictures Universal City Studios LLC, doing business as Universal Pictures (also known as Universal Studios or simply Universal), is an American filmmaking, film production and film distribution, distribution company headquartered at the 10 Universal Ci ...

from 2016 to 2018. Also in August 2016, Will Rack joined the company as vice president. Before joining the company, Rack was an associate producer at

21 Laps Entertainment 21 Laps, Inc., doing business as 21 Laps Entertainment, is an American film and television production company founded and run by filmmaker Shawn Levy. The company is best known as the producers of ''Stranger Things'', and exclusively distributes ...

. Rack left the company in March 2020. In September 2020, the company signed a three-year first-look deal with

20th Television 20th Television, Inc. (formerly known as TCF Television Productions, Inc., 20th Century-Fox Television and 20th Century Fox Television) is the television studio arm of 20th Century Studios, owned by Disney Television Studios, a division of the Di ...

. In April 2021, Adriana Martínez Barrón joined the company as vice president of film, until January 2022. In April 2022, Sandra Condito joined the company as president of television and film, succeeding Ben Spector who left the company also in April 2022. Before joining the company, Condito was the senior vice president of International Production and Development at

Sony Pictures Sony Pictures Entertainment Inc. is an American diversified multinational mass media and entertainment studio conglomerate that produces, acquires, and distributes filmed entertainment (theatrical motion pictures, television programs, and rec ...

. In March 2022, the company partnered with My Cultura Podcast Network, a

iHeartMedia iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...

owned podcast network, to create multiple scripted and unscripted podcasts. Podcasts launched through the partnership include: ''Connections With Eva Longoria'', a guests based podcast hosted by Longoria, ''Sisters of the Underground'', a podcast that follows the true story of the

Mirabal sisters The Mirabal sisters ( ) were four sisters from the Dominican Republic, three of whom (Patria, Minerva and María Teresa) opposed the dictatorship of Rafael Trujillo () and were involved in activities against his regime. The three sisters were a ...

, and ''Hungry for History with Eva Longoria and Maite Gomez-Rejón'', a food podcast hosted by Longoria and American author Maite Gomez-Rejón. In September 2022, the company partnered with short-form video social network

TikTok TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...

, and media company MACRO, to create a content creator incubator called the "Latinx Creatives Grant", which helps selected

Latinx ''Latinx'' is an English neologism used to refer to people with Latin American cultural or ethnic identity in the United States. The term aims to be a gender-neutral alternative to ''Latino'' and ''Latina'' by replacing the masculine and fem ...

content creators on TikTok financially, and with "educational programming and networking opportunities".

2023–present: Hyphenate Media Group

In October 2023, Hyphenate Media Group was co-founded by Longoria, and television producer, writer, media executive, and chairman of the Americas at

Banijay Banijay Entertainment S.A. (formerly Banijay Group and later Banijay) is a French multinational television production and distribution company which is the world's largest international content producer and distributor with over 130 production co ...

. Longoria will serve as Hyphenate's co-founder and

chief creative officer The title Chief Creative Officer (CCO) typically describes the highest-ranking position of a creative team within a media company. Depending on the type of company, this position may be responsible for the overall look and feel of marketing, media, ...

, and Abrego will serve as co-founder and

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

. Banijay also has a strategic investment in the company. Longoria's UnbeliEVAble Entertainment and it's filmography was acquired by Hyphenate Media Group, and is now a subsidiary of the new company. In March 2024, it was announced that Jada Miranda had joined the company as the company's president of television, Karla Pita Loor had joined as

chief strategy officer A chief strategy officer (CSO) is an executive that usually reports to the CEO and has primary responsibility for strategy formulation and management, including developing the corporate vision and strategy, overseeing strategic planning, and leadi ...

, and Alex Chang joined as

chief operating officer A chief operating officer (COO), also called chief operations officer, is an executive in charge of the daily operations of an organization (i.e. personnel, resources, and logistics). COOs are usually second-in-command immediately after the C ...

. Before joining the company, Miranda was president of scripted television and production at

STX Entertainment STX Entertainment is an American independent entertainment and media company. Founded in March 2014 by film producer Robert Simonds and TPG Growth managing partner Bill McGlashan, the studio produces film, television, and digital media projec ...

, and both Loor and Chang join the company from Banijay Americas. In June 2024, it was announced that Rachelle Mendez had joined the company as head of unscripted, overseeing the development and production of new unscripted television series. Mendez is an 8-time

Emmy Award The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the television industry. A number of annual Emmy Award ceremonies are held throughout the year, each with their own set of rules and award categor ...

winner.

Filmography

Film

Television

In production

* ''Eva Longoria: Searching for Spain'' (with CNN Original Series)

In development

* '' Paola Santiago and the River of Tears'' (with

) * ''Call My Agent!'' (with

Mediawan Mediawan S.A. is a French media conglomerate and audiovisual international production & distribution group. It was founded on December 15, 2015, by Xavier Niel, Matthieu Pigasse and Pierre-Antoine Capton under the legal form of a special-purpose a ...

and Elefantec Global) * Untitled

Club Necaxa Impulsora del Deportivo Necaxa S.A. de C.V. (); often simply known as Club Necaxa, is a Mexican professional Association football, football club based in Aguascalientes (city), Aguascalientes. It competes in Liga MX, the top division of Mexican ...

series (referred to as "Bienvenidos a Necaxa", or "Welcome to Necaxa"; with More Better Productions, Maximum Effort Productions, and

3 Arts Entertainment 3 Arts Entertainment, formerly 3 Arts Productions, is an American film and television production company founded in 1991 by Erwin Stoff, Michael Rotenberg and Howard Klein. The company has gone on to produce television series such as ''King o ...

)

Podcasts

Notes

References

External links

* {{Eva Longoria Mass media companies established in 2023 Film production companies of the United States Television production companies of the United States 2023 establishments in California