Hup Seng () is a Malaysian manufacturer of

biscuits A biscuit is a Flour, flour-based baked food item. Biscuits are typically hard, flat, and Unleavened bread, unleavened. They are usually sweet and may be made with sugar, chocolate, icing (food), icing, jam, ginger, or cinnamon. They can also ...

. In 1957, four brothers of the Kerk family, and another partner, founded Hup Seng in the Malay village of Parit Linau Kecil,

Bukit Pasir Bukit Pasir ( Jawi: بوكيت ڤاسير; ) is a small town in Muar District, Johor, Malaysia. Chinese is the majority ethnic group in this town and follow by Malays and Indians. Bukit Pasir is a small town between Muar and Pagoh. It is about ...

in Batu Pahat,

Johor Johor, also spelled Johore,'' is a States and federal territories of Malaysia, state of Malaysia in the south of the Malay Peninsula. It borders with Pahang, Malacca and Negeri Sembilan to the north. Johor has maritime borders with Singapore ...

, with a capital of RM1,500 to sell confectioneries including biscuits. The company officially became Hup Seng Perusahaan Makanan (M) Sdn Bhd (HPSM) in 1974. HPSM is now part of Hup Seng Industries Bhd, which was listed on

Bursa Malaysia Bursa Malaysia (English: Malaysian Bourses or Malaysia Exchange) is the stock exchange in Malaysia. It is one of the largest bourses in ASEAN. It is based in Kuala Lumpur and was previously known as the Kuala Lumpur Stock Exchange (KLSE). It p ...

in 2000.

References

External links

* 1957 establishments in Malaya Companies listed on Bursa Malaysia Food and drink companies of Malaysia Malaysian brands {{Malaysia-company-stub