Hungama Digital Media is an Indian

digital entertainment Digital entertainment Industry includes, but is not restricted to, any combination of the following industries (that themselves have a considerable degree of overlap): *digital media *new media *video on demand *video games *interactive entertainmen ...

company, headquartered in

Mumbai Mumbai ( ; ), also known as Bombay ( ; its official name until 1995), is the capital city of the Indian state of Maharashtra. Mumbai is the financial capital and the most populous city proper of India with an estimated population of 12 ...

, India. The company was first launched in 1999 by Ashish Kacholia, Hiren Ved, Lashit Sanghvi, Rakesh Jhunjhunwala, and Neeraj Roy as an online promotions agency. The company has since grown to also serve as an aggregator, developer, publisher, and distributor of

Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, is primarily produced in Mumbai. The popular term Bollywood is a portmanteau of "Bombay" (former name of Mumbai) and "Cinema of the United States, Hollywood". The in ...

and Asian entertainment. The company first launched in 1999 as "Hungama.com", a promotional marketing portal. In 2000 the company acquired

Indiafm Bollywood Hungama (lit. "Bollywood Madness" in Hindi), previously known as IndiaFM (or IndiaFM.com), is an Indian entertainment website, owned by Hungama Digital Media Entertainment, which acquired the website in 2000. The website provides ...

and in the following years began to work marketing campaigns for companies such as

Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...

and Nike. In 2007 Hungama launched their gaming portal and in 2009, the company re-launched their website and company name, changing it to Hungama Digital Media Entertainment Pvt. Ltd. In 2012 Hungama Digital Media Entertainment launched ''Artist Aloud!'', a digital platform for artists and independent music fans. It won a gold award for ''Best Digital Communications Campaign'' from the Promotion Marketing Awards of Asia (2009).

References

External links

*{{url, www.Hungama.org, Official site Record label distributors Mass media companies based in Mumbai Indian companies established in 1999 Mass media companies established in 1999 1999 establishments in Maharashtra Mahindra Group

See also

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External links