Humble Beast
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''Humble Beast'' is the debut
studio album An album is a collection of audio recordings (e.g., music) issued on a medium such as compact disc (CD), Phonograph record, vinyl (record), audio tape (like 8-track cartridge, 8-track or Cassette tape, cassette), or digital distribution, dig ...
by American rapper G Herbo. It was released on September 22, 2017, by Machine Entertainment Group, 150 Dream Team,
Cinematic Music Group Cinematic Music Group is an American record label, management, publishing & touring company distributed by Geffen Records founded in 2007 by Jonny Shipes. Their roster as of 2020 consists of Joey Badass, Joey Bada$$, Pro Era, T-Pain, Smoke DZA, ...
and
RED Distribution RED Music, stylized RED MUSIC, formerly RED Distribution, LLC (Relativity Entertainment Distribution) was a Sony Music, Sony-owned sales and marketing division that merged under The Orchard (company), The Orchard in 2017. RED previously hand ...
, serving as his first commercial release with Cinematic and RED. The album features production from Da Internz, Southside, C-Sick and DJ Ron, among others. It features guest appearances from American rappers Lil Uzi Vert, Bump J, Lil Bibby, Lil Yachty and
Jeremih Jeremy Phillip Felton (born July 17, 1987), known professionally as Jeremih ( ), is an American Contemporary R&B, R&B singer. He embarked on a musical career after meeting record producer Mick Schultz in 2008, and signed a recording contract wi ...
, among others.


Background

The album was announced in late September 2015. The cover art was later revealed on June 15, 2017. The release date was finally revealed on August 25, 2017. The pre-order was released on September 1, 2017.


Promotion

On September 15, 2017, the EP ''S4MF2'' (abbreviation for ''Strictly 4 My Fans 2'') was released as a prelude to the album. A deluxe version of the album was announced and originally set to be released on February 9, 2018, however it was delayed. On February 10, 2018, a new release date was unveiled. The revision will include the addition of the tracks "Shook" and "Everything (Remix)" featuring Lil Uzi Vert and
Chance the Rapper Chancelor Johnathan Bennett (born April 16, 1993), known professionally as Chance the Rapper, is an American rapper. Born and raised in Chicago, Illinois, he released his debut mixtape '' 10 Day'' (2012) during one of his high school suspension ...
, which were previously released, along with 8 other songs. It was released on February 16, 2018.


Singles

The lead single, "Red Snow", was released on March 9, 2017. The second single, "I Like", was released on August 11, 2017. The third and final single "Everything" featuring Lil Uzi Vert, was released on August 25, 2017. "4 Minutes of Hell, Pt. 5" was released as a pre-order single on September 1, 2017.


Promotional singles

On January 23, 2018, "Shook" was released as the lead
promotional single A promotional recording, promo, or plug copy is an audio or video recording distributed free, usually in order to promote a recording that is or soon will be commercially available. Promos are normally sent directly to broadcasters, such as mu ...
. Two days later, its music video was released. On February 14, 2018, G Herbo teased a remix of "Everything" featuring an additional guest appearance from Chance the Rapper. It was released a day later as the second promotional single.


Critical reception

Scott Glaysher of ''
HipHopDX ''HipHopDX'' is an online magazine of Hip hop music, hip hop music criticism and news. ''HipHopDX'' has over 3.5M monthly readers, the website encompassing hip hop news, interviews, music, and reviews. The website's founder and CEO is Sharath C ...
'' stated that "Chicago's drill rappers haven't had much in the way of a musical shelf life over the past few years. What was once the hottest subgenre now sounds like outdated craze, which is perhaps why Lil Herb went for a strategic rebrand just over a year ago. But it wasn't just his name that matured, his craftwork and lyrical diversity also graduated from the "Lil" league", praising the album's lyricism: "It's clear Herbo still wears his street soldier armor. But more than ever before, he lets his guard down and shows a new level of self-awareness." Patrick Lyons of ''HotNewHipHop'' stated that "G Herbo's shown promise throughout his career, and "Humble Beast" feels like a culmination of sorts", praising the album's lyricism: "Herbo is speaking directly to us, sounding as confident and classic as his childhood idols Jay-Z and Nas, telling a story that he's known is important and necessary all along." David Drake of ''
Pitchfork A pitchfork or hay fork is an agricultural tool used to pitch loose material, such as hay, straw, manure, or leaves. It has a long handle and usually two to five thin tines designed to efficiently move such materials. The term is also applie ...
'' stated that "The Chicago rapper has earned his role as a leader of rap. His latest album recalls the best records of the ’00s graced with a singular kind of songwriting that sounds inarguably like the present", praising the album's lyricism: "Humble Beast feels musically bifurcated between its street and soul segments; a street-soul production synthesis could give his sound some cohesion, and giving his reflective moments a contemporary canvas could only increase their urgency." Preezy of '' XXL'' stated that "Humble Beast is an exemplary debut that ranks among the best of the year, exceeds expectations and puts G Herbo in position to claim his stake as the prince of Chi-Town street rap."


Commercial performance

''Humble Beast'' debuted at number 21 on the US ''Billboard'' 200 chart, earning 20,000
album-equivalent unit The album-equivalent unit, or album equivalent, often shortened to just unit, is a sales metric in the music industry that defines the number of streaming media, songs streamed and music download, songs downloaded equal to one Record sales, tradi ...
s (including 14,000 copies as pure album sales) in its first week. The album also debuted at number 14 on the US
Top R&B/Hip-Hop Albums Top R&B/Hip-Hop Albums is a music chart published weekly by '' Billboard'' magazine that ranks R&B and hip-hop albums based on sales in the United States and is compiled by Luminate. The chart debuted as Hot R&B LPs in the issue dated January 30, ...
chart.


Track listing

Credits adapted from the album's liner notes and BMI. Notes * signifies a co- producer * signifies an additional producer * signifies an uncredited co-producer or co-writer Sample credits * "Mirror" contains an uncredited sample from "Mirror of My Soul", written by Renee Kirk and Edward Randle, as performed by O.V. Wright.


Personnel

Credits adapted from the album's liner notes. Technical * Matt Hennessy – recording , mixing * Salvador Majail – recording * Daniel Watson – recording * Kesha Lee – recording * Jim Caruana – recording * Brian Cabanatuan – recording * Jeff Lane – recording * Thomas "Tillie" Mann – recording * Miguel Scott – mixing , recording * James "Groove" Chambers – mixing * Dave Kutch – mastering Additional personnel * Arturo "Churro" Lopez – album artwork, booklet design and additional photos


Charts


References

{{Authority control G Herbo albums 2017 debut albums Cinematic Music Group albums RED Distribution albums Albums produced by C-Sick Albums produced by Da Internz Albums produced by Jake One Albums produced by London on da Track Albums produced by Southside (record producer) Albums produced by TM88 Albums produced by Don Cannon Albums produced by Young Chop