Humanic (stylized in caps HUMANIC) is a subsidiary of Leder und Schuh with its headquarters in

Graz Graz () is the capital of the Austrian Federal states of Austria, federal state of Styria and the List of cities and towns in Austria, second-largest city in Austria, after Vienna. On 1 January 2025, Graz had a population of 306,068 (343,461 inc ...

. In 1907, the American Shoe House HUMANIC opened its first two stores in

Vienna Vienna ( ; ; ) is the capital city, capital, List of largest cities in Austria, most populous city, and one of Federal states of Austria, nine federal states of Austria. It is Austria's primate city, with just over two million inhabitants. ...

, on Kärntnerring 6, opposite the famous Hotel Bristol, and in Mariahilferstraße 92, opposite Hotel Palace. Today HUMANIC is trading in

shoes A shoe is an item of footwear intended to protect and comfort the human foot. Though the human foot can adapt to varied terrains and climate conditions, it is vulnerable, and shoes provide protection. Form was originally tied to function, but ...

and

accessories Accessory may refer to: * Accessory (legal term), a person who assists a criminal In anatomy * Accessory bone * Accessory breast * Accessory kidney * Accessory muscle * Accessory nucleus, in anatomy, a cranial nerve nucleus * Accessory nerve ...

and appears on the market in eleven European countries. Since March 2009 Austrian and German customers can also shop online.

History

The brand HUMANIC and the company has been around since 1872. By acquiring the majority interest of the Hungarian commercial company SZIVÁRVÁNY Rt. with its headquarters in

Budapest Budapest is the Capital city, capital and List of cities and towns of Hungary, most populous city of Hungary. It is the List of cities in the European Union by population within city limits, tenth-largest city in the European Union by popul ...

, HUMANIC started the internationalisation. Finally, HUMANIC and its shoe stores managed to take over market leadership in

Hungary Hungary is a landlocked country in Central Europe. Spanning much of the Pannonian Basin, Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the south, Croatia and ...

. In 1992, HUMANIC entered the

Czech Republic The Czech Republic, also known as Czechia, and historically known as Bohemia, is a landlocked country in Central Europe. The country is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the south ...

with the opening of a store in

Brno Brno ( , ; ) is a Statutory city (Czech Republic), city in the South Moravian Region of the Czech Republic. Located at the confluence of the Svitava (river), Svitava and Svratka (river), Svratka rivers, Brno has about 403,000 inhabitants, making ...

. In 2000 the company moved on to

Slovenia Slovenia, officially the Republic of Slovenia, is a country in Central Europe. It borders Italy to the west, Austria to the north, Hungary to the northeast, Croatia to the south and southeast, and a short (46.6 km) coastline within the Adriati ...

. Two years later HUMANIC opened its first store in

Regensburg Regensburg (historically known in English as Ratisbon) is a city in eastern Bavaria, at the confluence of the rivers Danube, Naab and Regen (river), Regen, Danube's northernmost point. It is the capital of the Upper Palatinate subregion of the ...

Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...

, and, in the same year, the first two stores in

Bratislava Bratislava (German: ''Pressburg'', Hungarian: ''Pozsony'') is the Capital city, capital and largest city of the Slovakia, Slovak Republic and the fourth largest of all List of cities and towns on the river Danube, cities on the river Danube. ...

Slovakia Slovakia, officially the Slovak Republic, is a landlocked country in Central Europe. It is bordered by Poland to the north, Ukraine to the east, Hungary to the south, Austria to the west, and the Czech Republic to the northwest. Slovakia's m ...

. In 2005 HUMANIC entered the Polish market. By opening the first stores in spring 2008 Humanic entered the market in

Romania Romania is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern and Southeast Europe. It borders Ukraine to the north and east, Hungary to the west, Serbia to the southwest, Bulgaria to the south, Moldova to ...

and

Switzerland Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...

. In 2009 the first Humanic store launches in

Croatia Croatia, officially the Republic of Croatia, is a country in Central Europe, Central and Southeast Europe, on the coast of the Adriatic Sea. It borders Slovenia to the northwest, Hungary to the northeast, Serbia to the east, Bosnia and Herze ...

. In April 2019, HUMANIC opened their 5th store in

Bulgaria Bulgaria, officially the Republic of Bulgaria, is a country in Southeast Europe. It is situated on the eastern portion of the Balkans directly south of the Danube river and west of the Black Sea. Bulgaria is bordered by Greece and Turkey t ...

, which was in the city of

Plovdiv Plovdiv (, ) is the List of cities and towns in Bulgaria, second-largest city in Bulgaria, 144 km (93 miles) southeast of the capital Sofia. It had a population of 490,983 and 675,000 in the greater metropolitan area. Plovdiv is a cultural hub ...

. Their other stores are in

Sofia Sofia is the Capital city, capital and List of cities and towns in Bulgaria, largest city of Bulgaria. It is situated in the Sofia Valley at the foot of the Vitosha mountain, in the western part of the country. The city is built west of the Is ...

Varna Varna may refer to: Places Europe *Varna, Bulgaria, a city ** Varna Province ** Varna Municipality ** Gulf of Varna ** Lake Varna **Varna Necropolis * Vahrn, or Varna, a municipality in Italy * Varna (Šabac), a village in Serbia Asia * Var ...

and

Burgas Burgas (, ), sometimes transliterated as Bourgas, is the second largest city on the Bulgarian Black Sea Coast in the region of Northern Thrace and the List of cities and towns in Bulgaria, fourth-largest city in Bulgaria after Sofia, Plovdiv, an ...

. In September 2021, the company introduced a new symbol for its brand. It is symbolized by five letters: FRANZ = Fashion, Revolution, Attitude, Number One, Zeitgeist (fashion, revolution, approach, number one, spirit of the time) and a foot and hand icon in one.

References

External links

Website of Humanic

Website of Leder & Schuh AG
{{Authority control Shoe brands Shoe companies of Austria Companies based in Graz Austrian brands