Hullabalu, Inc. is a

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

-based startup in the children's media space. The company was founded by Suzanne Xie in early 2012, focused on building the next generation of interactive

storytelling Storytelling is the social and cultural activity of sharing narrative, stories, sometimes with improvisation, theatre, theatrics or embellishment. Every culture has its own narratives, which are shared as a means of entertainment, education, cul ...

apps on mobile devices. The company released its first story book to the Apple iTunes store, titled "Pan: The Fearless Beribolt" for

iPad The iPad is a brand of tablet computers developed and marketed by Apple Inc., Apple that run the company's mobile operating systems iOS and later iPadOS. The IPad (1st generation), first-generation iPad was introduced on January 27, 2010. ...

on June 6, 2013. The company released its next installment introducing a new character in the summer of 2013. In 2017 the company launched the platform Lightwell, an app-creation engine.

Overview

Pandora, or "Pan" for short, is the lead female heroine in the form of a purple panda. The first installment follows Pan through her adventures in exploring the world of Hullabalu, and allows children to interact and direct the story at their own pace. With iPad usage among children growing faster than ever, there is even greater demand for high-quality, intelligent and engaging entertainment designed just for them. Hullabalu's Pan series is native to the iPad, requiring input from the reader. Every moment in the story advances only when directed, making each reader an integral part of the plot. Text appears with narration, setting the stage for early reading success and helping kids expand their vocabulary and imagination. Hullabalu's $1.8M seed round is led by a list of top-tier angels and funds including SV Angel; Rothenberg Ventures; Liberty City Ventures; Great Oaks Venture Capital;

Alexis Ohanian Alexis Kerry Ohanian (; born April 24, 1983) is an American internet entrepreneur and investor. He is best known as the co-founder and former executive chairman of the social media site Reddit along with Steve Huffman and Aaron Swartz. He also ...

, Cofounder of Reddit; Garry Tan, Cofounder of Posterous and Partner at YC; Gokul Rajaram, Head of Ads at

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

and Brian Sugar, Founder of Sugar.

References

Publishing companies based in New York City Book publishing companies based in New York (state) {{NYC-stub