Huggies is an American brand that sells

disposable A disposable (also called disposable product) is a product designed for a single use after which it is recycled or is disposed as solid waste. The term is also sometimes used for products that may last several months (e.g. disposable air filt ...

diapers A diaper (, North American English) or a nappy (British English, Australian English, Hiberno-English) is a type of underwear that allows the wearer to urinate or defecate without using a toilet, by absorbing or containing waste products to ...

and

baby wipes A wet wipe, also known as a wet towel, wet one, moist towelette, disposable wipe, disinfecting wipe, or a baby wipe (in specific circumstances) is a small to medium-sized moistened piece of plastic or cloth that either comes folded and individu ...

that is marketed by American company

Kimberly-Clark Kimberly-Clark Corporation is an American multinational consumer goods and personal care corporation that produces mostly paper-based consumer products. The company manufactures sanitary paper products and surgical & medical instruments. Kimb ...

. Huggies were first

test market A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale rollout. The criteria used to judge the acceptability ...

ed in 1968, then introduced to the public in 1977 to replace the Kimbies brand.

History

started delving into the diaper market in 1966. They introduced the Kimbies brand of diapers in 1968. Kimberly-Clark scientist Frederick J. Hrubecky designed the initial diaper and was granted a patent in 1973. Hrubecky experimented with diaper technology that included body contouring which would adapt better than standard fit diapers. Kimberly-Clark installed $1 million of fold production equipment, including the first experimental folding machine in a mill in

Memphis, Tennessee Memphis is a city in Shelby County, Tennessee, United States, and its county seat. Situated along the Mississippi River, it had a population of 633,104 at the 2020 United States census, 2020 census, making it the List of municipalities in Tenne ...

. Hrubecky incorporated diaper adhesive tapes that replaced safety pins after consumer tests in

Denver Denver ( ) is a List of municipalities in Colorado#Consolidated city and county, consolidated city and county, the List of capitals in the United States, capital and List of municipalities in Colorado, most populous city of the U.S. state of ...

and

Salt Lake City Salt Lake City, often shortened to Salt Lake or SLC, is the capital and most populous city of the U.S. state of Utah. It is the county seat of Salt Lake County, the most populous county in the state. The city is the core of the Salt Lake Ci ...

proved they were one of the best features. Kimbies production suffered in the early 1970s after a strike occurred at the Memphis plant. In 1974, the adhesives were switched from plastisol to

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due to increased costs. This led to negative feedback due to latex being less durable. Engineers in the Memphis, Beech Island, South Carolina, and

New Milford, Connecticut New Milford is a town in Litchfield County, Connecticut, United States. The town, part of Greater Danbury, as well as the New York Metropolitan Area, has a population of 28,115 as of the 2020 census. New Milford lies north of Danbury on the ...

mills devised a wide variety of tissue machine designs that would eventually incorporate layers of absorbent padding of varying thickness. As it was designed to fit snugly, the name Kleenex Huggies was chosen and the redesigned diaper was introduced in December 1977.

Products

Huggies are diapers designed for premature babies, newborns, and infants, with varieties available for both daytime and nighttime use. Additionally, Huggies is the creator of Pull-Ups and Natural Care Wipes. Pure & Natural Diapers were introduced in 2009 and marketed as an environmentally friendly alternative to traditional Huggies diapers. In 2019, Huggies introduced Special Delivery, incorporating plant-based materials. In 2024, Huggies introducted Skin Essentials, replacing Special Delivery. GoodNites is a line of disposable diapers made for children and adolescents who wet the bed at night. They formerly carried the Huggies logo, but are now labeled simply as "GoodNites" and are no longer sold under the Huggies brand.

Sex specific diapers

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

and certain other countries, Huggies diapers are typically marketed in sex-specific versions for boys and girls.

Discontinued products

* Huggies Clean Team was a line of children's bath products and wipes, now mostly discontinued. The flushable wipes that were formerly under the "Clean Team" brand are now sold under "Pull-Ups". * Introduced in 2003, Huggies Convertibles were discontinued due to leak problems.

References

External links

*{{Official website, http://www.huggies.com Kimberly-Clark brands Unilever brands Products introduced in 1978 Diaper brands Baby products