Hudl is a product and service of Agile Sports Technologies, Inc., a

Lincoln, Nebraska Lincoln is the List of capitals in the United States, capital city of the U.S. state of Nebraska. The city covers and had a population of 291,082 as of the 2020 census. It is the state's List of cities in Nebraska, second-most populous city a ...

based company providing tools for coaches and

athletes An athlete is most commonly a person who competes in one or more sports involving physical strength, speed, power, or endurance. Sometimes, the word "athlete" is used to refer specifically to sport of athletics competitors, i.e. including trac ...

to review game footage and improve team play. Its initial product line served college and professional

American football American football, referred to simply as football in the United States and Canada and also known as gridiron football, is a team sport played by two teams of eleven players on a rectangular American football field, field with goalposts at e ...

teams; today the company provides video services to youth, amateur, and professional teams in American football as well as other sports including

soccer Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 Football player, players who almost exclusively use their feet to propel a Ball (association football), ball around a rectangular f ...

basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appro ...

volleyball Volleyball is a team sport in which two teams of six players are separated by a net. Each team tries to score points by grounding a ball on the other team's court under organized rules. It has been a part of the official program of the Summ ...

and

lacrosse Lacrosse is a contact team sport played with a lacrosse stick and a lacrosse ball. It is the oldest organized sport in North America, with its origins with the indigenous people of North America as early as the 12th century. The game w ...

. Founded in 2006, the company is based in Lincoln's historic Haymarket District. Initially the company sourced talent from the

University of Nebraska–Lincoln The University of Nebraska–Lincoln (Nebraska, NU, or UNL) is a Public university, public Land-grant university, land-grant research university in Lincoln, Nebraska, United States. Chartered in 1869 by the Nebraska Legislature as part of the M ...

, including the Jeffrey S. Raikes School; today the company has employees across a number of states in America and internationally, with office locations in London and Sydney. In August 2013, according to Inc. Magazine, Hudl was the 149th fastest growing private company in the United States, and the fastest-growing private company in Nebraska. Hudl was the fastest growing private company in Nebraska again in 2014. By 2015, Hudl grew to 230 employees across four offices as it took on its first round of institutional funding in April with $72.5 million from

Accel Partners Accel, formerly known as Accel Partners, is a global venture capital firm. Accel works with startups in seed, early and growth-stage investments. The company has offices in Palo Alto, California and San Francisco, California, with additional ope ...

. Hudl made

Fast Company ''Fast Company'' is an American business magazine published monthly in print and online, focusing on technology, business, and design. It releases six print issues annually. History ''Fast Company'' was founded in November 1995 by Alan Webb ...

's list of Most Innovative Companies in 2016. In July 2017, Hudl announced an additional round of funding totaling $30 million, led by existing investors

, Jeff and Tricia Raikes, and Nelnet. In May 2020, Hudl received funding from

Bain Capital Bain Capital, LP is an American Investment company, private investment firm based in Boston, Massachusetts, Boston, Massachusetts, with around $185 billion of assets under management. It specializes in private equity, venture capital, credit, p ...

Headquarters

In April 2015, Hudl announced plans to build a new global headquarters in Lincoln's historic Haymarket, where it has leased office space since shortly after its founding. The new building, completed in November 2017, is near Lincoln's Pinnacle Bank Arena and Railyard entertainment district, and is one of the largest office buildings constructed in downtown Lincoln since 2006.

Acquisitions

Hudl has acquired several of its largest competitors, as well as companies that offer complementary services to its high school sports video offering. In July 2011, Hudl acquired Digital Sports Video (DSV), which at the time was the company's primary competitor. A year later, in June 2012, Hudl again acquired its next largest competitor in APEX Sports Software of Lower Burwell, Pennsylvania. In 2014, Hudl made moves into the international soccer market with its acquisition of Replay Analysis, while committing to open a London office, where Replay Analysis was based. Shortly thereafter, in September 2014, Hudl acquired Ubersense of

Boston, Massachusetts Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

, which specialized in slow-motion performance capture for athletes from recreational to Olympic and professional levels. Less than a year later in the summer of 2015, Hudl acquired Sportstec, an Australian-based sports performance analysis company that served elite professional teams around the world. Following the acquisition Hudl relocated Sportstec's existing

Warriewood Warriewood is a suburb in northern Sydney, in the state of New South Wales, Australia. Warriewood is located 26 kilometres north of the Sydney central business district, in the local government area of Northern Beaches Council. Warriewood is pa ...

office to Sydney's central business district. VolleyMetrics, a leader in volleyball analytics and video exchange based out of Provo, Utah, was acquired by Hudl in late 2017. In May 2019, Hudl acquired one of its largest competitors, Krossover. On August 19, 2019, Hudl acquired

Wyscout Wyscout is an Italian company specializing in football analytics. Founded in Genoa in 2004, it offers video analysis tools and databases to support scouting, match analysis, and player transfers. The company provides in-depth data on player p ...

. In May 2022, Hudl announced that they had acquired Spanish wearable human performance measuring technology company, Realtrack Systems. In June 2025, Hudl acquired Titan Sports, a Texas-based leader in wearable GPS player tracking.

References

External links

* {{Official website, https://www.hudl.com Companies based in Nebraska Companies based in Lincoln, Nebraska 2006 establishments in Nebraska Video hosting Bain Capital companies