Hubertus Primus (born 1 September 1955) is a German

lawyer A lawyer is a person who is qualified to offer advice about the law, draft legal documents, or represent individuals in legal matters. The exact nature of a lawyer's work varies depending on the legal jurisdiction and the legal system, as w ...

journalist A journalist is a person who gathers information in the form of text, audio or pictures, processes it into a newsworthy form and disseminates it to the public. This is called journalism. Roles Journalists can work in broadcast, print, advertis ...

and manager. He was the

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The editor-in-chief heads all departments of the organization and is held accoun ...

of the magazine test and is executive director and a member of the management board of

Stiftung Warentest Stiftung Warentest is a German consumer organisation and foundation involved in investigating and comparing goods and services in an unbiased way. It was founded on 4 December 1964 by the Federal Republic of Germany as an independent foundat ...

, the German

consumer organisation Consumer organizations are advocacy groups that seek to protect people from corporate abuse like unsafe products, predatory lending, false advertising, astroturfing and pollution. Consumer Organizations may operate via protests, litigation, camp ...

. Primus was born in Gersfeld (Rhön),

West Germany West Germany was the common English name for the Federal Republic of Germany (FRG) from its formation on 23 May 1949 until German reunification, its reunification with East Germany on 3 October 1990. It is sometimes known as the Bonn Republi ...

, the son of a former mayor of Gersfeld. After his law studies at the

Free University of Berlin The Free University of Berlin (, often abbreviated as FU Berlin or simply FU) is a public university, public research university in Berlin, Germany. It was founded in West Berlin in 1948 with American support during the early Cold War period a ...

, where he qualified as a lawyer in 1986, Hubertus Primus worked for ''Rechtsmagazin für die Wirtschaft'' till 1988, followed by two years as a freelance journalist specialising in legal issues and taxes for the ''Industriemagazin'' and

Süddeutsche Zeitung The ''Süddeutsche Zeitung'' (; ), published in Munich, Bavaria, is one of the largest and most influential daily newspapers in Germany. The tone of ''SZ'' is mainly described as centre-left, liberal, social-liberal, progressive-liberal, and ...

. He then worked for Stiftung Warentest's magazine Finanztest where he was promoted to its editor-in-chief in 1993. In 1999 he became the editor-in-chief of Stiftung Warentest's other magazine

test Test(s), testing, or TEST may refer to: * Test (assessment), an educational assessment intended to measure the respondents' knowledge or other abilities Arts and entertainment * ''Test'' (2013 film), an American film * ''Test'' (2014 film) ...

and head of the Publications Division, as well as a member of the management board. In March 2011, it was announced that Hubertus Primus would be appointed Stiftung Warentest's next executive director and successor to Werner Brinkmann as from 2012 – this was confirmed at the annual press conference on 12 May 2011. Hubertus Primus and his wife, who was also born in Gerlsfeld, have four children. He is a board member of the

Berlin Berlin ( ; ) is the Capital of Germany, capital and largest city of Germany, by both area and List of cities in Germany by population, population. With 3.7 million inhabitants, it has the List of cities in the European Union by population withi ...

sports club ''Zehlendorfer Wespen'', responsible for

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

and

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Pu ...

Selected publications

* ''Journalismus im Doppelpass von Internet und Zeitschrift'', in: ''Der Kampf um die Öffentlichkeit – Wie das Internet die Macht zwischen Medien, Unternehmen und Verbrauchern neu verteilt'', Verlag Luchterhand, Neuwied, Kriftel (2002), pp. 133 to 141 * ''Der GmbH-Geschäftsführer – Rechte und Pflichten – Gründung und Organisation – Bilanz und Steuern – Formulare und Kosten – Kleinbetriebe und Ein-Mann-GmbH'', 5th edition, Heyne, München (2001) * As editor: ''Start West – Ratgeber für Unternehmer und Existenzgründer in der DDR – Kredite, Leasing Kooperationen, Joint-Venture, Franchising, Firmenrecht, Service & Adressen'', Geoconsult GmbH, Neu-Isenburg (1990)

External links

Portrait of Hubertus Primus at kress.de
{{DEFAULTSORT:Primus, Hubertus 1955 births Living people People from Fulda (district) German journalists German male journalists Print editors Consumer rights activists German male writers German magazine editors