Hubba Bubba is a brand of

bubble gum Bubble gum (or bubblegum) is a type of chewing gum, designed to be inflated out of the mouth as a bubble. Composition In modern chewing gum, if natural rubber such as chicle is used, it must pass several purity and cleanliness tests. However, ...

produced by Wm. Wrigley Jr. Company, a

subsidiary A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidia ...

Mars, Incorporated Mars, Incorporated (doing business as Mars Inc.) is an American multinational manufacturer of confectionery, pet food, and other food products and a provider of animal care services founded on June 23, 1911, headquartered in McLean, Virgini ...

. Introduced in the United States in 1979, the bubble gum got its name from the phrase "Hubba Hubba", which some

military personnel Military personnel or military service members are members of the state's armed forces. Their roles, pay, and obligations differ according to their military branch (army, navy, marines, coast guard, air force, and space force), rank ( office ...

World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...

used to express approval. The main gimmick used to promote the gum is that, as Hubba Bubba is less sticky than other brands of gum, it is easier to peel off the skin after a bubble bursts. When Hubba Bubba was first marketed, the gum's flavor (now often referred to as ''original'') was similar to that of others but, over time, different flavors have been produced.

Product description

Before its launch, Hubba Bubba had been referred to as "Stagecoach" during product development and early manufacturing at the now-defunct Wrigley plant in Santa Cruz, California. The earliest series of TV commercials for Hubba Bubba that aired in the United States were set in a Wild West town and featured a character known as the Gumfighter, played by actor Don Collier. At the end of each commercial, the Gum Fighter declared, "Big bubbles, no troubles," followed by a jocular response from Western film veteran Dub Taylor. This was a reference to Hubba Bubba being less sticky than other brands. Hubba Bubba's main competition for most of the 1980s was the brand Bubblicious. The original bubble-gum flavor was discontinued for many years in the United Kingdom, with only

apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...

strawberry The garden strawberry (or simply strawberry; ''Fragaria × ananassa'') is a widely grown Hybrid (biology), hybrid plant cultivated worldwide for its fruit. The genus ''Fragaria'', the strawberries, is in the rose family, Rosaceae. The fruit ...

, and

cola Cola is a Carbonation, carbonated soft drink flavored with vanilla, cinnamon, citrus essential oil, oils, and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked br ...

flavors available. As of June 2012, flavors available in the UK include

, original and

. (In April 2012, the original flavor returned, with packs proclaiming "chunkier and bubblier"). Flavors available in

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

include

cherry A cherry is the fruit of many plants of the genus ''Prunus'', and is a fleshy drupe (stone fruit). Commercial cherries are obtained from cultivars of several species, such as the sweet '' Prunus avium'' and the sour '' Prunus cerasus''. The na ...

peach The peach (''Prunus persica'') is a deciduous tree first domesticated and Agriculture, cultivated in China. It bears edible juicy fruits with various characteristics, most called peaches and the glossy-skinned, non-fuzzy varieties called necta ...

, lime,

pineapple The pineapple (''Ananas comosus'') is a Tropical vegetation, tropical plant with an edible fruit; it is the most economically significant plant in the family Bromeliaceae. The pineapple is indigenous to South America, where it has been culti ...

, orange,

grape A grape is a fruit, botanically a berry, of the deciduous woody vines of the flowering plant genus ''Vitis''. Grapes are a non- climacteric type of fruit, generally occurring in clusters. The cultivation of grapes began approximately 8,0 ...

and

watermelon The watermelon (''Citrullus lanatus'') is a species of flowering plant in the family Cucurbitaceae, that has a large, edible fruit. It is a Glossary of botanical terms#scandent, scrambling and trailing vine-like plant, and is plant breeding ...

. As of 2004, flavors available in

Croatia Croatia, officially the Republic of Croatia, is a country in Central Europe, Central and Southeast Europe, on the coast of the Adriatic Sea. It borders Slovenia to the northwest, Hungary to the northeast, Serbia to the east, Bosnia and Herze ...

included lime,

berry A berry is a small, pulpy, and often edible fruit. Typically, berries are juicy, rounded, brightly colored, sweet, sour or tart, and do not have a stone or pit although many pips or seeds may be present. Common examples of berries in the cul ...

and generic

fruit In botany, a fruit is the seed-bearing structure in flowering plants (angiosperms) that is formed from the ovary after flowering. Fruits are the means by which angiosperms disseminate their seeds. Edible fruits in particular have long propaga ...

. Flavors available in

Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...

included

and

. Flavors available in Norway include orange,

and

licorice Liquorice (Commonwealth English) or licorice (American English; see spelling differences; ) is the common name of ''Glycyrrhiza glabra'', a flowering plant of the bean family Fabaceae, from the root of which a sweet, aromatic flavouring is ...

. Flavors available in

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

included

, orange and blue

raspberry The raspberry is the edible fruit of several plant species in the genus ''Rubus'' of the Rosaceae, rose family, most of which are in the subgenus ''Rubus#Modern classification, Idaeobatus''. The name also applies to these plants themselves. Ras ...

. Other flavors seen over the years in various countries include

lemon The lemon (''Citrus'' × ''limon'') is a species of small evergreen tree in the ''Citrus'' genus of the flowering plant family Rutaceae. A true lemon is a hybrid of the citron and the bitter orange. Its origins are uncertain, but some ...

cream soda Cream soda (also known as creme soda) is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float, a wide range of variations can be found worldwide. History and development A recipe for cream soda written ...

tropical The tropics are the regions of Earth surrounding the equator, where the sun may shine directly overhead. This contrasts with the temperate or polar regions of Earth, where the Sun can never be directly overhead. This is because of Earth's ax ...

, salty liquorice, and chocolate strawberry. This product as sold in the US includes bioengineered (Genetically Modified or “GMO”) ingredients and the company labels as such without specifying which ingredients are the un-named GMO’s. At first, Hubba Bubba was only available in chunks, typically being sold in packets of five chunks. More recently, it has been produced as shredded pieces (see Big League Chew), rolls of bubble gum tape in the UK (tapes of 1.8 meter strips of mixed flavors), plastic jugs of crystals, boxes of tiny gumballs and stuffed with

candy Candy, alternatively called sweets or lollies, is a Confectionery, confection that features sugar as a principal ingredient. The category, also called ''sugar confectionery'', encompasses any sweet confection, including chocolate, chewing gum ...

. In the United States, commercials for the gum are animated at Aardman, in the same stop-motion style used in

Wallace and Gromit ''Wallace & Gromit'' is a British claymation comedy media franchise, franchise created by Nick Park and produced by Aardman Animations. The series centres on Wallace, a good-natured, eccentric, cheese-loving bachelor inventor, and Gromit, his ...

, the Chevron commercials and ''

Chicken Run ''Chicken Run'' is a 2000 animated adventure comedy film directed by Peter Lord and Nick Park and written by Karey Kirkpatrick from an original story by Lord and Park. Produced by Pathé and Aardman Features in partnership with DreamWork ...

''. In Canada, commercials are animated in 2D

traditional animation Traditional animation (or classical animation, cel animation, or hand-drawn animation) is an animation technique in which each frame is drawing, drawn by hand. The technique was the dominant form of animation of the 20th century, until there wa ...

by Chuck Gammage Animation and use a duo of cartoon characters named Hubba (purple) and Bubba (pink). It was also used in the

closing credits Closing credits, aka end credits or end titles, are a list of the cast and crew of a particular motion picture, television show, or video game. While opening credits appear at the beginning of a work, closing credits appear close to or at th ...

sequence on the popular YTV game show '' Uh Oh!''. As of 2012, Hubba Bubba is available in its original flavor called "Outrageous Original" in the U.S. Other flavors are "Strawberry Watermelon," "Cool Cola," "Sweet & Sassy Cherry," and "Mystery Flavor". Hubba Bubba introduced Mystery Max and Mystery Tape in 2010.

References

{{Wrigley Products introduced in 1979 Chewing gum Wrigley Company brands Brand name confectionery

Product description

See also

References