Howard Opinsky
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Howard Opinsky is a business and political communications strategist and a special advisor to digital reputation management company Five Blocks. He was the national
press secretary A press secretary or press officer is a senior advisor who provides advice on how to deal with the news media and, using news management techniques, helps their employer to maintain a positive public image and avoid negative media coverage. Dutie ...
for
U.S. Senator The United States Senate is a chamber of the bicameral United States Congress; it is the upper house, with the U.S. House of Representatives being the lower house. Together, the Senate and House have the authority under Article One of the ...
John McCain John Sidney McCain III (August 29, 1936 – August 25, 2018) was an American statesman and United States Navy, naval officer who represented the Arizona, state of Arizona in United States Congress, Congress for over 35 years, first as ...
’s (R-AZ) 2000 presidential campaign. He was also a campaign strategist and spokesman for other Republican candidates at the national and state levels. Opinsky has been quoted in the media as a spokesman for candidates and causes and as a political strategist commenting on a variety of
breaking news Breaking news, also called late-breaking news, a special report, special coverage, or a news flash, is a current issue that warrants the interruption of a scheduled broadcast in order to report its details. News broadcasters also use the term ...
events. He has also been a guest lecturer at
Harvard Harvard University is a private Ivy League research university in Cambridge, Massachusetts, United States. Founded in 1636 and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher lear ...
,
Penn State #Redirect Pennsylvania State University The Pennsylvania State University (Penn State or PSU) is a Public university, public Commonwealth System of Higher Education, state-related Land-grant university, land-grant research university with ca ...
, and various trade groups to discuss communication, the media, and politics. He was the executive vice president at the Washington, D.C., office of
Weber Shandwick Weber Shandwick is a marketing communications firm formed in 2001 by merging the Weber Group, Shandwick International and BSMG. The company is part of global agency network Interpublic Group The Interpublic Group of Companies, Inc. (IPG) is a ...
. He was the executive vice president and leader of the US Corporate Advisory Practice of
Hill+Knowlton Strategies A hill is a landform that extends above the surrounding terrain. It often has a distinct summit, and is usually applied to peaks which are above elevation compared to the relative landmass, though not as prominent as mountains. Hills fall unde ...
and the managing director of Global Corporate Communications at
JPMorgan Chase & Co JPMorgan Chase & Co. (stylized as JPMorganChase) is an American multinational finance corporation headquartered in New York City and incorporated in Delaware. It is the largest bank in the United States, and the world's largest bank by mark ...
.


Education

Opinsky earned a B.A in political communication in 1991 from
The George Washington University The George Washington University (GW or GWU) is a private federally-chartered research university in Washington, D.C., United States. Originally named Columbian College, it was chartered in 1821 by the United States Congress and is the first ...
.


Career


Five Blocks

In February 2018 Opinsky joined digital reputation management company Five Blocks as president.


Hill+Knowlton Strategies

Opinsky was appointed executive vice president and general manager of H+K Strategies, Washington, D.C., office on March 1, 2012.


JP Morgan Chase & Co.

On January 11, 2011, Opinsky was named managing director of communication at JP Morgan Chase & Co.


Powell Tate

Opinsky spent ten years at Powell Tate, Weber Shandwick's public affairs brand, and was the head of the corporate and public affairs groups at Powell Tate. In addition to his direct client work, he was responsible for developing new business strategies for crisis, corporate, and public affairs clients across all business sectors. Opinsky was the primary communication advisor and spokesman for former AIG Chairman and CEO Maurice “Hank” Greenberg. Mr. Greenberg fought a highly publicized battle to maintain his reputation amid a civil lawsuit from New York Attorney General
Eliot Spitzer Eliot Laurence Spitzer (born June 10, 1959) is an American politician and attorney who served as the 54th governor of New York from 2007 until his resignation in 2008 after a prostitution scandal. A member of the Democratic Party, he was also ...
and investigations by the
U.S. Department of Justice The United States Department of Justice (DOJ), also known as the Justice Department, is a federal executive department of the U.S. government that oversees the domestic enforcement of federal laws and the administration of justice. It is equi ...
and the
U.S. Securities and Exchange Commission The United States Securities and Exchange Commission (SEC) is an independent agency of the United States federal government, created in the aftermath of the Wall Street crash of 1929. Its primary purpose is to enforce laws against market m ...
. Opinsky provided strategic communication counsel to the Business Roundtable’s Energy Task Force and the U.S. Climate Action Partnership (USCAP), two CEO-level organizations promoting comprehensive energy reform plans. In the aftermath of the terrorist attacks on September 11, Opinsky was tapped by then-Mayor
Rudy Giuliani Rudolph William Louis Giuliani ( , ; born May 28, 1944) is an American politician and Disbarment, disbarred lawyer who served as the 107th mayor of New York City from 1994 to 2001. He previously served as the United States Associate Attorney ...
to advise on communications about the relief effort.


Political career

As national press secretary for Senator McCain’s 2000 presidential bid, Opinsky designed, managed and led the
media strategy Media strategy, as used in the advertising or content delivery (online broadcasting) industries, is concerned with how messages will be delivered to consumers or niche markets. It involves identifying the characteristics of the target audience or ...
that came to be known as the “
Straight Talk Express The 2000 presidential campaign of John McCain, the United States Senator from Arizona, began in September 1999. He announced his run for the Republican Party nomination for the presidency of the United States in the 2000 presidential electio ...
.” The landmark strategy rested on open media access to the candidate, operatives, and behind the scenes of the campaign. Opinsky was responsible for the campaign’s media communication and was the primary spokesperson from the campaign’s inception to its final day. Opinsky has also served as a media strategist and campaign operative for a variety of candidates and political leaders including U.S. Senator
Richard Shelby Richard Craig Shelby (born May 6, 1934) is an American lawyer and politician who served as a United States senator from Alabama from 1987 to 2023. First elected to the U.S. Senate in 1986 as a Democrat, Shelby switched to the Republican Party i ...
(R-AL) and former U.S. Senator
Phil Gramm William Philip Gramm (born July 8, 1942) is an American economist and politician who represented Texas in both chambers of United States Congress, Congress. Though he began his political career as a Democratic Party (United States), Democrat, Gr ...
(R-TX). In 2020, he endorsed McCain's vice presidential opponent Joe Biden for president.


Personal life

Opinsky lives in Washington, D.C., with his wife, Colleen Connors, and their two daughters, and golden retriever.


References

{{DEFAULTSORT:Opinsky, Howard Living people George Washington University School of Media and Public Affairs alumni Year of birth missing (living people) People from Washington, D.C. American political consultants American press secretaries