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Howard Greer (16 April 1896 – April 1974, in
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the wor ...
) was a
Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywoo ...
fashion designer Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashi ...
and a
costume designer A costume designer is a person who designs costumes for a film, stage production or television show. The role of the costume designer is to create the characters' outfits or costumes and balance the scenes with texture and colour, etc. The costume ...
in the Golden Age of
American cinema The cinema of the United States, consisting mainly of major film studios (also known as Hollywood) along with some independent film, has had a large effect on the global film industry since the early 20th century. The dominant style of Am ...
. Greer began his fashion career at Lucile in 1916, working in both her
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...
and
Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Count ...
branches before serving in
France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan ar ...
in
World War I World War I (28 July 1914 11 November 1918), often abbreviated as WWI, was List of wars and anthropogenic disasters by death toll, one of the deadliest global conflicts in history. Belligerents included much of Europe, the Russian Empire, ...
. After the war, he remained in
Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located enti ...
, working for Lucille,
Paul Poiret Paul Poiret (20 April 1879 – 30 April 1944, Paris, France) was a French fashion designer, a master couturier during the first two decades of the 20th century. He was the founder of his namesake haute couture house. Early life and care ...
, and
Molyneux Molyneux (; Old French: ''De Molines'' or ''De Moulins'') is a French surname. The surname has been linked primarily to a large French family that settled in Lancashire, England. By the 14th century the Molyneux family had split into three main ...
, and designing for the theatre. He returned to
America The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territor ...
in 1921, and through his theatre work was hired as chief designer for
Famous Players-Lasky Famous Players-Lasky Corporation was an American motion picture and distribution company formed on June 28, 1916, from the merger of Adolph Zukor's Famous Players Film Company—originally formed by Zukor as Famous Players in Famous Plays—and t ...
studios, which was later to emerge from several reorganizations and mergers as
Paramount Pictures Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...
. Greer left his post at Paramount and opened his own couture operation in Hollywood in December 1927, where he designed custom clothing for the stars until his retirement in 1962. He also continued to create costumes for films into the 1950s, and designed mass-market clothing. Greer designed the wedding gowns of actress
Bessie Love Bessie Love (born Juanita Horton; September 10, 1898April 26, 1986) was an American-British actress who achieved prominence playing innocent, young girls and wholesome leading ladies in silent and early sound films. Her acting career spanned e ...
and socialite
Gloria Vanderbilt Gloria Laura Vanderbilt (February 20, 1924 – June 17, 2019) was an American artist, author, actress, fashion designer, heiress, and socialite. During the 1930s, she was the subject of a high-profile child custody trial in which her mother ...
. His best-known film work includes the
Katharine Hepburn Katharine Houghton Hepburn (May 12, 1907 – June 29, 2003) was an American actress in film, stage, and television. Her career as a Hollywood leading lady spanned over 60 years. She was known for her headstrong independence, spirited perso ...
films ''
Christopher Strong ''Christopher Strong'' (also known as ''The Great Desire'' and ''The White Moth'') is a 1933 American pre-Code romantic drama film produced by RKO and directed by Dorothy Arzner. It is a tale of illicit love among the English aristocracy and s ...
'' (1933) and ''
Bringing Up Baby ''Bringing Up Baby'' is a 1938 American screwball comedy film directed by Howard Hawks, and starring Katharine Hepburn and Cary Grant. It was released by RKO Radio Pictures. The film tells the story of a paleontologist in a number of predicam ...
'' (1938), and the gowns for 1940's ''
My Favorite Wife ''My Favorite Wife'' (released in the U.K. as ''My Favourite Wife'') is a 1940 screwball comedy produced by Leo McCarey and directed by Garson Kanin. The picture stars Irene Dunne as a woman who, after being shipwrecked on a tropical island ...
''. Greer published an autobiography, ''Designing Male'', in 1951.


References


External links

* * *
Howard Greer
at Virtual History
Howard Greer
1935, back row center behind
Dorothy Parker Dorothy Parker (née Rothschild; August 22, 1893 – June 7, 1967) was an American poet, writer, critic, and satirist based in New York; she was known for her wit, wisecracks, and eye for 20th-century urban foibles. From a conflicted and unhap ...
in hat (Wayback Machine) {{DEFAULTSORT:Greer, Howard 1896 births 1974 deaths American fashion designers American costume designers American expatriates in France