''HotNewHipHop'' (HNHH) is an online publication that covers daily news about

hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...

and pop culture, including

streetwear Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk fashion, punk, Skateboarding#Culture, skateboarding, 1980s no ...

, sports, and

sneakers Sneakers (American English, US) or trainers (British English, UK), also known by a #Names, wide variety of other names, are shoes primarily designed for sports or other forms of physical exercise, but are also widely used for everyday casual ...

. In addition to its editorial content, HotNewHipHop also produces the video series, ''How to Roll'', ''On The Come Up'', ''In My Bag'', and ''Snack Review''. The site has been nominated multiple times for the BET Hip Hop Awards in the category, "The best Hip Hop Platform." The website is known for covering the careers of multiple artists including

Post Malone Austin Richard Post (born July 4, 1995), known professionally as Post Malone, is an American rapper, singer, songwriter, record producer, and actor. His music blends various genres including hip-hop, Pop music, pop, Contemporary R&B, R&B, Tra ...

Tyga Micheal Ray StevensonMicheal Ray Stevenson

the Weeknd Abel Makkonen Tesfaye (; born February 16, 1990), known professionally as the Weeknd, is a Canadian singer-songwriter, record producer, and actor. He is best known for adding Pop music, pop, electronic music, electronic and hip-hop stylings ...

, and

Wiz Khalifa Cameron Jibril Thomaz (born September 8, 1987), better known by his stage name Wiz Khalifa, is an American rapper, singer-songwriter and actor. Raised in Pittsburgh, Pennsylvania, he signed with the local independent label Rostrum Records to re ...

History

HotNewHipHop.com was launched in 2007 by

Montreal Montreal is the List of towns in Quebec, largest city in the Provinces and territories of Canada, province of Quebec, the List of the largest municipalities in Canada by population, second-largest in Canada, and the List of North American cit ...

-based Lebanese Armenian Saro Derbedrossian, also known as Saro D. alongside DJ Rockstar. Despite being founded in Canada, ''HNHH'' covers the broader hip-hop culture as opposed to simply just focusing on

Canadian Hip Hop The Canadian hip hop scene was established in the 1980s. Through a variety of factors, it developed much slower than Canada's popular rock music scene, and apart from a short-lived burst of mainstream popularity from 1989 to 1991, it remained lar ...

like ''

HipHopCanada HipHopCanada is a Canadian hip hop and rap online publishing company founded in 1999 by Jesse Plunkett. HipHopCanada claims to be the first sources of news for Canadian hip hop and the largest in the country. It has been nominated 6 times by UM ...

''. The site began as a single webpage that users would visit to listen to daily releases of new hip-hop songs. It has since developed to also include online publications and blog releases within the hip-hop industry. ''HotNewHipHop'' has also worked with Sprite on a video series titled "Thirst for Yours" in 2019. HotNewHipHop.com has about 20 employees between its locations in

Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

, New York City, and Los Angeles. It has about 12 million unique visitors every month, most of whom come from the United States and Canada. Throughout the years, HotNewHipHop has been nominated on multiple occasions for the BET Hip Hop Awards as "Best Hip Hop Online Site" and "Best Hip Hop Platform".

References

External links

YouTube
{{Hip hop websites Hip-hop magazines Canadian websites Music websites Online music magazines published in Canada Hip-hop websites