The Tote is a British
gambling
Gambling (also known as betting or gaming) is the wagering of something of Value (economics), value ("the stakes") on a Event (probability theory), random event with the intent of winning something else of value, where instances of strategy (ga ...
company founded in 1928. It operates the world's largest online
pool betting
A betting pool, syndicate, sports lottery, sweep, or office pool if done at work, is a form of gambling, specifically a variant of parimutuel betting influenced by lotteries, where gamblers pay a fixed price into a ''pool'' (from which taxes and a ...
website. Its product offering also includes
sports betting
Sports betting is the activity of predicting sports results and placing a wager on the outcome.
Sports bettors place their wagers either legally, through a sportsbook or bookmaker (colloquially known as "bookies"), or illegally through priva ...
and
online casino
Online casinos, also known as virtual casinos or Internet casinos, are online versions of traditional ("brick and mortar") casinos. Online casinos enable gamblers to play and wager on casino games through the Internet. It is a prolific form of ...
. Business operations are led from its headquarters in
Wigan
Wigan ( ) is a town in Greater Manchester, England. The town is midway between the two cities of Manchester, to the south-east, and Liverpool, to the south-west. It is the largest settlement in the Metropolitan Borough of Wigan and is its ad ...
.
The Tote was established and owned by the
UK Government
His Majesty's Government, abbreviated to HM Government or otherwise UK Government, is the central government, central executive authority of the United Kingdom of Great Britain and Northern Ireland. until July 2011 when it was sold to
Betfred
Betfred Group Holdings Limited is a bookmaker based in the United Kingdom, founded by Fred Done.Pronounced to rhyme with "bone". It was first established as a single betting shop in Ordsall, Salford, in 1967. Its turnover in 2004 was reported ...
for £265m. It was sold to UK Tote Group – a consortium of over 150 individual investors involved in the sport as racehorse owners and breeders – in October 2019 for £115m. The Tote has retail outlets on 58 of the UK's 59
racecourse
A race track (racetrack, racing track or racing circuit) is a facility built for racing of vehicles, athletes, or animals (e.g. horse racing or greyhound racing). A race track also may feature grandstands or concourses. Race tracks are also us ...
s, as well as an online division.
Under the ownership of the UK Tote Group, the Tote aims to develop a more competitive product to compete in the UK betting market.
History

The Racehorse Betting Control Board was created by the Racecourse Betting Act 1928, as a
statutory corporation
A statutory corporation is a corporation, government entity created as a statutory body by statute. Their precise nature varies by jurisdiction, but they are corporations owned by a government or controlled by national or sub-national government ...
. It was set up by
Winston Churchill
Sir Winston Leonard Spencer Churchill (30 November 1874 – 24 January 1965) was a British statesman, military officer, and writer who was Prime Minister of the United Kingdom from 1940 to 1945 (Winston Churchill in the Second World War, ...
as a government-appointed board, with the intention of providing a safe, state-controlled alternative to illegal off course bookmakers and ensuring that some gambling revenues were put back into the sport of horse racing. The first major race meetings with tote betting were the flat race meetings at
Newmarket (July Course) and
Carlisle
Carlisle ( , ; from ) is a city in the Cumberland district of Cumbria, England.
Carlisle's early history is marked by the establishment of a settlement called Luguvalium to serve forts along Hadrian's Wall in Roman Britain. Due to its pro ...
on 2 July 1929.
Under the Betting Levy Act 1961 the board was reconstituted as the Horserace Totalisator Board (''the Tote''), with responsibility for the redistribution of funds to racing transferred to the
Horserace Betting Levy Board
The Horserace Betting Levy Board (HBLB), commonly abbreviated to the Levy Board, is a non-departmental public body of the Department for Culture, Media and Sport in the United Kingdom. It is a statutory body established by the Betting Levy Act 1 ...
.
The Tote opened its first high street betting shop in 1972, and has since grown to employ more than 4,000 staff. Tote Direct was set up in 1992 to channel tote bets from other high street bookmakers into tote pools. Now tote betting is accepted in more than 7,000 betting shops across the UK (the majority of which are non-Tote owned shops) as well as via other online gambling websites.
In 1999, the Tote linked up with
Channel 4 Racing
''Channel 4 Racing'' is the name given to the horse racing coverage on the British television stations Channel 4 and More4.
History
The first transmission of racing on the channel was on 22 March 1984 from Doncaster, as it took over midweek cov ...
to introduce the Scoop6 bet which involves bettors trying to select the winner of six televised races. This bet produced the first horserace betting millionaire. More millionaires followed. A record single-day turnover, in excess of £4 million, was bet into the Scoop6 pool on 22 November 2008.
The Tote has formal pool betting links from similar organisations in Ireland, Germany, France, Holland, Cyprus, Sweden, Denmark, Canada, the US and South Africa.
The Tote Guarantee was launched in 2020 and means the Tote win price exceeds or matches the industry Start Price. Tote Guarantee was made available to all customers at 55 British racecourses in November 2021.
In 2020 the UK Tote Group agreed a seven-year strategic alliance with Tote Ireland.
In the same year the Tote became a founding member of the newly created World Tote Association along with 20 other Tote operators from around the world.
The Tote is also a member of World Pool and in June 2023 agreed a five-year deal with the Hong Kong Jockey Club to be the exclusive partner for World Pool in UK and Ireland.
Privatisation
Privatisation was first suggested in 1989 by the then
Conservative
Conservatism is a cultural, social, and political philosophy and ideology that seeks to promote and preserve traditional institutions, customs, and values. The central tenets of conservatism may vary in relation to the culture and civiliza ...
government following a study by
Lloyds Bank
Lloyds Bank plc is a major British retail banking, retail and commercial bank with a significant presence across England and Wales. It has traditionally been regarded one of the "Big Four (banking)#England and Wales, Big Four" clearing house ...
into a possible sell off. However, these plans were met with strong opposition from the racing industry and were later abandoned by the then
Home Secretary
The secretary of state for the Home Department, more commonly known as the home secretary, is a senior minister of the Crown in the Government of the United Kingdom and the head of the Home Office. The position is a Great Office of State, maki ...
Michael Howard
Michael Howard, Baron Howard of Lympne (born Michael Hecht; 7 July 1941) is a British politician who was Leader of the Conservative Party (UK), Leader of the Conservative Party and Leader of the Opposition (United Kingdom), Leader of the Opposi ...
in 1995.
After the
1997 general election Howard's
Labour successor
Jack Straw
John Whitaker Straw (born 3 August 1946) is a British politician who served in the Cabinet from 1997 to 2010 under the Labour governments of Tony Blair and Gordon Brown. He held two of the traditional Great Offices of State, as Home Secretar ...
launched a fresh study and privatisation of the organisation was made a
manifesto
A manifesto is a written declaration of the intentions, motives, or views of the issuer, be it an individual, group, political party, or government. A manifesto can accept a previously published opinion or public consensus, but many prominent ...
commitment in 2001. To enable privatisation the
Horserace Betting and Olympic Lottery Act 2004
The Horserace Betting and Olympic Lottery Act 2004 (c. 25) is an Act of the Parliament of the United Kingdom.
Section 40 - Commencement
The following orders have been made under this section:The Horserace Betting and Olympic Lottery Act 2004 (C ...
was passed with the intention of converting the Tote from a
statutory corporation
A statutory corporation is a corporation, government entity created as a statutory body by statute. Their precise nature varies by jurisdiction, but they are corporations owned by a government or controlled by national or sub-national government ...
to a
limited company
In a limited company, the Legal liability, liability of members or subscribers of the company is limited to what they have invested or guaranteed to the company. Limited companies may be limited by Share (finance), shares or by guarantee. In a c ...
so that a sale could take place. The then
Chancellor
Chancellor () is a title of various official positions in the governments of many countries. The original chancellors were the of Roman courts of justice—ushers, who sat at the (lattice work screens) of a basilica (court hall), which separa ...
Gordon Brown
James Gordon Brown (born 20 February 1951) is a British politician who served as Prime Minister of the United Kingdom and Leader of the Labour Party (UK), Leader of the Labour Party from 2007 to 2010. Previously, he was Chancellor of the Ex ...
announced plans for privatisation in the 2006
Budget
A budget is a calculation plan, usually but not always financial plan, financial, for a defined accounting period, period, often one year or a month. A budget may include anticipated sales volumes and revenues, resource quantities including tim ...
and the Government invited a racing consortium and Tote staff to formally bid for the Tote by 26 January 2007. This bid was successfully submitted but was rejected by the
Department for Culture, Media and Sport
The Department for Culture, Media and Sport (DCMS) is a Departments of the Government of the United Kingdom, ministerial department of the Government of the United Kingdom. It holds the responsibility for Culture of the United Kingdom, culture a ...
as it was backed by
private equity
Private equity (PE) is stock in a private company that does not offer stock to the general public; instead it is offered to specialized investment funds and limited partnerships that take an active role in the management and structuring of the co ...
. On 5 March 2008, the Government announced that the Tote would be sold on the open market. However, after an extensive audit, the prevailing financial situation forced the Government to opt to retain the status quo until further notice. On 12 October 2009, Gordon Brown, at that point
Prime Minister
A prime minister or chief of cabinet is the head of the cabinet and the leader of the ministers in the executive branch of government, often in a parliamentary or semi-presidential system. A prime minister is not the head of state, but r ...
, announced plans for the sale of the Tote along with a number of other publicly owned assets, although no progress was made before the
2010 general election.
Under the new
Coalition government
A coalition government, or coalition cabinet, is a government by political parties that enter into a power-sharing arrangement of the executive. Coalition governments usually occur when no single party has achieved an absolute majority after an ...
, a competitive bidding process ensued with 18 bidders entering at the first round stage. On 31 January 2011, the government announced that a short-list had been drawn-up for the next round of the process but declined to confirm which bids were on it. There were believed to be five, including
Betfred
Betfred Group Holdings Limited is a bookmaker based in the United Kingdom, founded by Fred Done.Pronounced to rhyme with "bone". It was first established as a single betting shop in Ordsall, Salford, in 1967. Its turnover in 2004 was reported ...
,
David and Simon Reuben
David Reuben (born 1941) and Simon Reuben (born 1944) are British businessmen. In 2024, they were named the third-richest family in the UK by the '' Sunday Times Rich List'', with a net worth of £24.9 billion.
Early life and background
Th ...
,
Gala Coral Group
Gala Bingo is an online bingo and casino offering under the ownership of Entain.
Gala Bingo was created in 1991 as a division of Bass plc. It later became an independent company, and then became the Gala Coral Group after acquiring Coral E ...
, Sports Investment Partners led by
Sir Martin Broughton and a foundation set up by the existing management, although there were indications of a sixth.
Stan James was suggested as this sixth party but declined to comment when asked.
In May 2011 it was reported that only two bidders remained in the process, Betfred and Sports Investment Partners. On 3 June 2011, it was confirmed that
Betfred
Betfred Group Holdings Limited is a bookmaker based in the United Kingdom, founded by Fred Done.Pronounced to rhyme with "bone". It was first established as a single betting shop in Ordsall, Salford, in 1967. Its turnover in 2004 was reported ...
had been chosen by
Culture Secretary
The secretary of state for culture, media and sport, also referred to as the culture secretary, is a secretary of state in the Government of the United Kingdom, with overall responsibility for strategy and policy across the Department for Cultu ...
Jeremy Hunt
Sir Jeremy Richard Streynsham Hunt (born 1 November 1966) is a British politician who served as Chancellor of the Exchequer from 2022 to 2024 and Foreign Secretary from 2018 to 2019, having previously served as Secretary of State for Health a ...
as the successful bidder, for a reported figure of £265m. The sale process was completed on 13 July 2011.
Key dates
* 1928 Racecourse Betting Act passed (August) Racecourse Betting Control Board (the Tote) set up to handle on-course cash pool bets on horse racing
* 1929 First meeting operated under Licence: West Street Harriers (13 March)
* First meeting operated with Board's staff: Old Surrey & Burstow (27 April)
* First major meetings: Newmarket (July Course) and Carlisle (2 July)
* 1930 Tote Investors Ltd set up as an independent company to handle off-course credit tote bets
* 1933 First grants made from Tote profits to Hunters' Improvement Society, promoters of point-to-point meetings and pony racing
* 1956 First sponsored race: Tote Investors Cup (Kempton)
* 1961 Betting Levy Act transferred responsibility for distribution of funds to racing to the
Levy Board; Board reconstituted as Horserace Totalisator Board; Tote Investors Ltd opened two betting shops to handle tote pool bets only

* 1963 Tote buys Tote Investors Ltd
* 1972 Tote permitted to handle bets on all sports
* 1973 Tote Bookmakers launched
* 1986 Live TV pictures in betting shops
* 1992 Tote Direct launched (joint venture with Corals)
* 1993 Betting shops open in the evening
* 1995 Sunday racing (May: Newmarket and Salisbury)
* 1997 Tote permitted to handle bets on all events, including numbers. Ladbrokes join Tote Direct
* 2002 Tote betXpress internet service launched
* 2004 Official unveiling of totesport/totepool
* 2009 Two year deal to sponsor
Hull City A.F.C.
Hull City Association Football Club is a professional association football club based in Kingston upon Hull, East Riding of Yorkshire, England. They compete in the , the second level of the English football league system. They play their home ...
* 2011 Sale of the Tote to
Betfred
Betfred Group Holdings Limited is a bookmaker based in the United Kingdom, founded by Fred Done.Pronounced to rhyme with "bone". It was first established as a single betting shop in Ordsall, Salford, in 1967. Its turnover in 2004 was reported ...
* 2019 Sale of the Tote to UK Tote Group
* 2019 World Pool is launched at Royal Ascot
* 2020 Seven year alliance between UK Tote Group and Tote Ireland
* 2020 The World Tote Association is formed
* 2022 World Pool days on British and Irish racing grow 44% with turnover of £521 million
History of Tote pool bets
* 1929 Win and Place pools
* 1930 Daily Double launched (discontinued 1985) Special Autumn Double (Cesarewitch/Cambridgeshire)
* 1931 Ante-post bets on Cambridgeshire and Manchester November Handicap (money was placed in main pools)
* 1933 Straight forecast pool (3 or 4 runner races) (discontinued 1939)
* 1934 Unsuccessful experiment with Single Pools (Win and Place bets in the same pool)
* 1939 Daily Treble (discontinued 1985)
* 1947 : Newbury)
* 1979 Top Three Jockey Pool at Ascot
* 1983 Super Double and Super Treble (Scottish courses only) (discontinued 1983)
* 1991 Trio (discontinued 1998)
* 1994 Quadpot launched (June: Pontefract and Nottingham) and Multibet (May: Goodwood)
* 1998 Trifecta launched (August: Goodwood)
* 1999 Scoop6 launched (July)
* 2000 Exacta launched (January)
* 2008 Swinger and Super7 launched (Super7 Discontinued 2011)
* 2021 New Tote Guarantee available to customers online and on-course
References
External links
The TotetotesportTote Direct
{{DEFAULTSORT:Tote, The
Bookmakers
Gambling companies of the United Kingdom
Gambling in the United Kingdom
1928 establishments in the United Kingdom
Companies based in Wigan
Government agencies established in 1928
Privatisation in the United Kingdom