Horace Cyril Batchelor (22 January 1898 – 8 January 1977) was an English gambling advertiser. He was best known during the 1950s and 1960s as an advertiser on

Radio Luxembourg Radio Luxembourg was a multilingual commercial broadcaster in Luxembourg. It is known in most non-English languages as RTL (for Radio Television Luxembourg). The English-language service of Radio Luxembourg began in 1933 as one of the earlies ...

. He advertised a way to win money by predicting the results of football matches, sponsoring programmes on the station. His spelling out of

Keynsham Keynsham ( ) is a town and civil parish located on the outskirts of the city of Bristol on the A4 that links the cities of Bristol and Bath, Somerset, Bath in Somerset, England. It had a population of 19,603 at the 2021 Census. It was listed i ...

, a town in western England where he operated, made it famous.

The "Famous Infra-Draw Method"

Batchelor sponsored programmes on Radio Luxembourg to promote his "Famous Infra-Draw Method", a system that he claimed increased the chances of winning large sums on the

football pools In the United Kingdom, the football pools, often referred to as "the pools", is a betting pool based on predicting the outcome of association football matches taking place in the coming week. The pools are typically cheap to enter, and may enc ...

. Before the National Lottery started in 1994, the "Pools" was the only way to win large sums for a small stake. Listeners were asked to submit their stakes to Batchelor, who then determined how the stake was placed. He was paid only if the bet won. Infra-draw was thus not dependent on his predictive talent for its financial success.

Advertising on Radio Luxembourg

Radio Luxembourg was a music station broadcasting to Britain from Luxembourg as a way to circumvent the BBC's national monopoly and the policy in the United Kingdom of no broadcast advertising. The station played pop music promoted by record companies. The advertisers were allowed to buy air time in units of 15 minutes. Batchelor's programme usually featured the Deep River Boys, a

gospel Gospel originally meant the Christianity, Christian message ("the gospel"), but in the second century Anno domino, AD the term (, from which the English word originated as a calque) came to be used also for the books in which the message w ...

/barbershop group seemingly performing live. He voiced his own advertisements, inviting listeners to write for details of his "Famous Infra-Draw Method for the Treble Chance" that he promised was able to predict the drawn games on which winnings depended. The address was always read as "Horace Batchelor, Department One, Keynsham, spelt K-E-Y-N-S-H-A-M, Keynsham, Bristol". Batchelor needed to carefully spell

out loud for his listeners (and prospective clients), as the town's name is pronounced ''CANE-sham'', and its spelling is not obvious from the way that it is pronounced. Batchelor's slow, very deliberate spelling and repeated mentions of Keynsham on his programme led to the town's name becoming something of a

meme A meme (; ) is an idea, behavior, or style that Mimesis, spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying c ...

Personal life

Batchelor was a watercolour painter of many subjects. His studio was the entertainment room at the side of a detached house, a sparsely furnished, bow-windowed room with cocktail bar and steel shutters. He spent his last years mainly in one small room equipped with a chaise longue and two televisions, one colour, the other monochrome, rented from Granada TV Rental at Knowle, Bristol. His housekeeper communicated with visitors and tradesmen. His son Richard took over the business of results prediction. Following his death in 1977, ''

The Times ''The Times'' is a British Newspaper#Daily, daily Newspaper#National, national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its modern name on 1 January 1788. ''The Times'' and its si ...

'' published his

will Will may refer to: Common meanings * Will and testament, instructions for the disposition of one's property after death * Will (philosophy), or willpower * Will (sociology) * Will, volition (psychology) * Will, a modal verb - see Shall and will ...

on 3 March of that year, showing he left just under £150,000.

In culture

Bonzo Dog Doo-Dah Band

The

Bonzo Dog Doo-Dah Band The Bonzo Dog Doo-Dah Band (also known as the Bonzo Dog Band or the Bonzos) was created by a group of British Art school, art-school students in the 1960s. Combining elements of music hall, trad jazz and psychedelic music, psychedelia with sur ...

named an album ''

''. The Bonzos referenced Batchelor on other occasions as well: Batchelor's voice is imitated at the start of the Bonzos' song "You Done My Brain In", (the opening track on the Keynsham album) saying "I have personally won over..."; and his is one of the names listed as a spoof band member in '' The Intro and the Outro'', the opening track on the second side of the album ''

Gorilla Gorillas are primarily herbivorous, terrestrial great apes that inhabit the tropical forests of equatorial Africa. The genus ''Gorilla'' is divided into two species: the eastern gorilla and the western gorilla, and either four or five su ...

''.

Play

''An Audience with Horace Batchelor'' by playwright Kevin Cattell and starring Roland Oliver played at Tobacco Factory Theatres in July/August 2013, and was revived for the Salisbury Playhouse in April 2014.

References

External links

Radio Luxembourg advert (audio)
{{DEFAULTSORT:Batchelor, Horace 1898 births 1977 deaths People from Keynsham British advertising executives English radio people English gamblers