
Hook-and-loop fasteners, hook-and-pile fasteners or touch fasteners (often referred to by the
genericized trademark
A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, because of its popularity or significance, has become the generic term for, or synonymous with, a general class of products ...
velcro, due to the prominence of the
Velcro Brand) consist of two components: typically, two lineal
fabric
Textile is an umbrella term that includes various fiber-based materials, including fibers, yarns, filaments, threads, different fabric types, etc. At first, the word "textiles" only referred to woven fabrics. However, weaving is not the ...
strips (or, alternatively, round "dots" or squares) which are attached (
sewn
Sewing is the craft of fastening or attaching objects using stitches made with a sewing needle and thread. Sewing is one of the oldest of the textile arts, arising in the Paleolithic era. Before the invention of spinning yarn or weaving fabric ...
or otherwise adhered) to the opposing surfaces to be fastened. The first component features tiny hooks; the second features smaller loops. When the two are pressed together the hooks catch in the loops and the two pieces fasten or bind temporarily. When separated, by pulling or peeling the two surfaces apart, the strips make a distinctive ripping sound.
History

The original hook-and-loop fastener was conceived in 1941 by Swiss
engineer
Engineers, as practitioners of engineering, are professionals who invent, design, analyze, build and test machines, complex systems, structures, gadgets and materials to fulfill functional objectives and requirements while considering the l ...
George de Mestral
George de Mestral () was a Swiss electrical engineer who invented the hook and loop fastener which he named Velcro.
Biography
He was born to Albert de Mestral, an agronomist engineer, and Marthe de Goumoëns in Saint Saphorin sur Morges, near ...
.
The idea came to him one day after returning from a hunting trip with his dog in the
Alps
The Alps () ; german: Alpen ; it, Alpi ; rm, Alps ; sl, Alpe . are the highest and most extensive mountain range system that lies entirely in Europe, stretching approximately across seven Alpine countries (from west to east): France, ...
. He took a close look at the
burs of
burdock
''Arctium'' is a genus of biennial plants commonly known as burdock, family Asteraceae. Native to Europe and Asia, several species have been widely introduced worldwide. Burdock's clinging properties, in addition to providing an excellent mecha ...
that kept sticking to his clothes and his dog's fur. He examined them under a microscope, and noted their hundreds of "hooks" that caught on anything with a loop, such as clothing, animal fur, or hair.
He saw the possibility of binding two materials reversibly in a simple fashion if he could figure out how to duplicate the hooks and loops.
Hook-and-loop is regarded by some like
Steven Vogel
Steven Vogel (April 7, 1940 – November 24, 2015) was an American biomechanics researcher, the James B. Duke professor in the Department of Biology at Duke University.
Life
Vogel was born in Beacon, New York, and educated there and in Poughkee ...
or
Werner Nachtigall
Werner Nachtigall (born June 7, 1934 in Saaz, Czechoslovakia) is a German zoologist and biologist.
After graduating from high school in Augsburg, he studied at the Ludwig Maximilian University of Munich in the fields of natural sciences biology, p ...
as a key example of inspiration from nature or the copying of nature's mechanisms (called
bionics
Bionics or biologically inspired engineering is the application of biological methods and systems found in nature to the study and design of engineering systems and modern technology.
The word ''bionic'', coined by Jack E. Steele in August 1 ...
or
biomimesis).

The big breakthrough De Mestral made was to think about
hook-and-eye closure
A hook-and-eye closure is a simple and secure method of fastening garments together. It consists of a metal hook, commonly wire bent to shape, and an eye (or "eyelet") of the same material into which the hook fits.
History
The hook and eye clo ...
s on a greatly reduced scale. Hook-and-eye fasteners have been common for centuries, but what was new about hook-and-loop fasteners was the miniaturisation of the hooks and eyes. Shrinking the hooks led to the two other important differences. Firstly, instead of a single-file line of hooks, hook-and-loop fasteners have a two-dimensional surface.
This was needed, because in decreasing the size of the hooks, the strength was also unavoidably lessened, thus requiring more hooks for the same strength. The other difference is that hook-and-loop has indeterminate match-up between the hooks and eyes. With larger hook-and-eye fasteners, each hook has its own eye. On a scale as small as that of hook-and-loop fasteners, matching up each of these hooks with the corresponding eye is impractical, thus leading to the indeterminate matching.
De Mestral's proposal was initially rejected by industry leaders when he took his idea to
Lyon
Lyon,, ; Occitan: ''Lion'', hist. ''Lionés'' also spelled in English as Lyons, is the third-largest city and second-largest metropolitan area of France. It is located at the confluence of the rivers Rhône and Saône, to the northwest of ...
, which was then a center of weaving. He did manage to gain the assistance of one weaver, who produced two
cotton
Cotton is a soft, fluffy staple fiber that grows in a boll, or protective case, around the seeds of the cotton plants of the genus '' Gossypium'' in the mallow family Malvaceae. The fiber is almost pure cellulose, and can contain minor p ...
strips based on De Mestral's designs. However, the cotton frayed and wore out in a relatively short period of time. As a result, De Mestral began to explore the use of
synthetic fiber
Synthetic fibers or synthetic fibres (in British English; see spelling differences) are fibers made by humans through chemical synthesis, as opposed to natural fibers that are directly derived from living organisms, such as plants (like cotton ...
s, believing that they would provide a more resilient product.
De Mestral eventually selected
nylon
Nylon is a generic designation for a family of synthetic polymers composed of polyamides ( repeating units linked by amide links).The polyamides may be aliphatic or semi-aromatic.
Nylon is a silk-like thermoplastic, generally made from pet ...
, on the reasoning that it does not easily fray or attract mold, is non-biodegradable, and could be produced in threads of varying thickness.
Nylon had only recently been invented, and through
trial and error
Trial and error is a fundamental method of problem-solving characterized by repeated, varied attempts which are continued until success, or until the practicer stops trying.
According to W.H. Thorpe, the term was devised by C. Lloyd Morgan ( ...
de Mestral eventually discovered that, when sewn under hot infrared light, nylon forms small hook shapes.
However, he had yet to figure out a way to mechanize the process and to make the looped side. Next he found that nylon thread, when woven in loops and heat-treated, retains its shape and is resilient; however, the loops had to be cut in just the right spot so that they could be fastened and unfastened many times. On the verge of giving up, a new idea came to him. He bought a pair of shears and trimmed the tops off the loops, thus creating hooks that would match up perfectly with the loops in the pile.
Mechanizing the process of weaving the hooks took eight years, and it took another year to create the loom that trimmed the loops after weaving them. In all, it took ten years to create a mechanized process that worked.
De Mestral submitted his idea for a
patent
A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an sufficiency of disclosure, enabling disclo ...
in Switzerland in 1951, which was granted in 1955.
Within a few years he obtained patents and began to open shops in
Germany
Germany, officially the Federal Republic of Germany (FRG),, is a country in Central Europe. It is the most populous member state of the European Union. Germany lies between the Baltic and North Sea to the north and the Alps to the sou ...
,
Switzerland,
Great Britain
Great Britain is an island in the North Atlantic Ocean off the northwest coast of continental Europe. With an area of , it is the largest of the British Isles, the largest European island and the ninth-largest island in the world. It is ...
,
Sweden,
Italy
Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical ...
, the
Netherlands
)
, anthem = ( en, "William of Nassau")
, image_map =
, map_caption =
, subdivision_type = Sovereign state
, subdivision_name = Kingdom of the Netherlands
, established_title = Before independence
, established_date = Spanish Netherl ...
,
Belgium
Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to ...
, and
Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tota ...
. In 1957 he branched out to the textile center of
Manchester, New Hampshire
Manchester is a city in Hillsborough County, New Hampshire, United States. It is the most populous city in New Hampshire
New Hampshire is a state in the New England region of the northeastern United States. It is bordered by Massachusett ...
in the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...
.
Columnist
Sylvia Porter made the first mention of the product in her column ''Your Money's Worth'' of August 25, 1958, writing, "It is with understandable enthusiasm that I give you today an exclusive report on this news: A 'zipperless zipper' has been invented – finally. The new fastening device is in many ways potentially more revolutionary than was the
zipper
A zipper, zip, fly, or zip fastener, formerly known as a clasp locker, is a commonly used device for binding together two edges of fabric or other flexible material. Used in clothing (e.g. jackets and jeans), luggage and other bags, camping ...
a quarter-century ago."
[Sylvia Porter, "Your Money's Worth", ''Syracuse Herald-Journal'', August 25, 1957, p21]
A Montreal firm, Velek, Ltd., acquired the exclusive right to market the product in North and South America, as well as in Japan, with American
Velcro
Velcro, officially known as Velcro IP Holdings LLC and trading as Velcro Companies, is a British privately held company, founded by Swiss electrical engineer George de Mestral in the 1950s. It is the original manufacturer of hook-and-loop fast ...
, Inc. of New Hampshire, and Velcro Sales of New York, marketing the "zipperless zipper" in the United States.
De Mestral obtained patents in many countries right after inventing the fasteners, as he expected an immediate high demand. Partly due to its cosmetic appearance, though, hook-and-loop's integration into the textile industry took time. At the time, the fasteners looked like they had been made from leftover bits of cheap fabric, and thus was not sewn into clothing or used widely when it debuted in the early 1960s.
It was also regarded as impractical.
A number of Velcro Corporation products were displayed at a fashion show at the Waldorf-Astoria hotel in New York in 1959, and the fabric got its first break when it was used in the
aerospace
Aerospace is a term used to collectively refer to the atmosphere and outer space. Aerospace activity is very diverse, with a multitude of commercial, industrial and military applications. Aerospace engineering consists of aeronautics and astrona ...
industry to help
astronaut
An astronaut (from the Ancient Greek (), meaning 'star', and (), meaning 'sailor') is a person trained, equipped, and deployed by a human spaceflight program to serve as a commander or crew member aboard a spacecraft. Although generally r ...
s maneuver in and out of bulky
space suit
A space suit or spacesuit is a garment worn to keep a human alive in the harsh environment of outer space, vacuum and temperature extremes. Space suits are often worn inside spacecraft as a safety precaution in case of loss of cabin pressure ...
s. However, this reinforced the view among the populace that hook-and-loop was something with very limited utilitarian uses. The next major use hook-and-loop saw was with skiers, who saw the similarities between their outerwear and that of the astronauts, and thus saw the advantages of a suit that was easier to don and doff.
Scuba
Scuba may refer to:
* Scuba diving
** Scuba set, the equipment used for scuba (Self-Contained Underwater Breathing Apparatus) diving
* Scuba, an in-memory database developed by Facebook
* Submillimetre Common-User Bolometer Array Two instruments ...
and marine gear followed soon after. Having seen astronauts storing food pouches on walls,
children's clothing makers came on board.
As hook-and-loop fasteners only became widely used after
NASA
The National Aeronautics and Space Administration (NASA ) is an independent agency of the US federal government responsible for the civil space program, aeronautics research, and space research.
NASA was established in 1958, succeedi ...
's adoption of it, NASA is popularly – and incorrectly – credited with its invention.
By the mid-1960s hook-and-loop fasteners were used in the futuristic creations of fashion designers such as
Pierre Cardin
Pierre Cardin (, , ), born Pietro Costante Cardino (2 July 1922 – 29 December 2020), was an Italian-born naturalised-French fashion designer. He is known for what were his avant-garde style and Space Age designs. He preferred geometric sh ...
,
André Courrèges
André Courrèges (; 9 March 1923 – 7 January 2016) was a French fashion designer. He was particularly known for his streamlined 1960s designs influenced by modernism and futurism, exploiting modern technology and new fabrics. Courrèges de ...
and
Paco Rabanne
Francisco Rabaneda Cuervo (born 18 February 1934), more commonly known under the pseudonym of Paco Rabanne (; ), is a Spanish fashion designer who became known as an '' enfant terrible'' of the 1960s French fashion world.
Early life and educat ...
.
Later improvements included strengthening the filament by adding
polyester.
In 1978 de Mestral's patent expired, prompting a flood of low-cost imitations from
Taiwan
Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the northe ...
,
China and
South Korea
South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...
onto the market. Today, the trademark is the subject of more than 300 trademark registrations in over 159 countries. George de Mestral was inducted into the USA's
National Inventors Hall of Fame
The National Inventors Hall of Fame (NIHF) is an American not-for-profit organization, founded in 1973, which recognizes individual engineers and inventors who hold a U.S. patent of significant technology. Besides the Hall of Fame, it also oper ...
for his invention.
Strength

Various constructions and strengths are available. Fasteners made of
Teflon
Polytetrafluoroethylene (PTFE) is a synthetic fluoropolymer of tetrafluoroethylene that has numerous applications. It is one of the best-known and widely applied PFAS. The commonly known brand name of PTFE-based composition is Teflon by Chem ...
loops, polyester hooks, and glass backing are used in aerospace applications, e.g. on
Space Shuttle
The Space Shuttle is a retired, partially reusable low Earth orbital spacecraft system operated from 1981 to 2011 by the U.S. National Aeronautics and Space Administration (NASA) as part of the Space Shuttle program. Its official program na ...
s. The strength of the bond depends on how well the hooks are embedded in the loops, how much surface area is in contact with the hooks, and the nature of the
force
In physics, a force is an influence that can change the motion of an object. A force can cause an object with mass to change its velocity (e.g. moving from a state of rest), i.e., to accelerate. Force can also be described intuitively as a ...
pulling it apart. If hook-and-loop is used to bond two
rigid surfaces, such as auto body panels and frame, the bond is particularly strong because any force pulling the pieces apart is spread evenly across all hooks. Also, any force pushing the pieces together is disproportionately applied to engaging more hooks and loops. Vibration can cause rigid pieces to improve their bond. Full-body hook-and-loop suits have been made that can hold a person to a suitably covered wall.
When one or both of the pieces is flexible, e.g., a pocket flap, the pieces can be pulled apart with a peeling action that applies the force to relatively few hooks at a time. If a flexible piece is pulled in a direction
parallel
Parallel is a geometric term of location which may refer to:
Computing
* Parallel algorithm
* Parallel computing
* Parallel metaheuristic
* Parallel (software), a UNIX utility for running programs in parallel
* Parallel Sysplex, a cluster of I ...
to the plane of the surface, then the force is spread evenly, as it is with rigid pieces.
Three ways to maximize the strength of a bond between the two flexible pieces are:
* Increase the area of the bond, e.g. using larger pieces.
* Ensure that the force is applied parallel to the plane of the fastener surface, such as bending around a corner or
pulley.
* Increase the number of hooks and loops per area unit.
Shoe closures can resist a large force with only a small amount of hook-and-loop fasteners. This is because the strap is wrapped through a slot, halving the force on the bond by acting as a pulley system (thus gaining a
mechanical advantage
Mechanical advantage is a measure of the force amplification achieved by using a tool, mechanical device or machine system. The device trades off input forces against movement to obtain a desired amplification in the output force. The model for ...
), and further absorbing some of the force in friction around the tight bend. This layout also ensures that the force is parallel to the strips.
Advantages and disadvantages
Hook-and-loop fasteners are safe and maintenance free. There is only a minimal decline in effectiveness even after many fastenings and unfastenings. The tearing noise it makes can also be useful against
pickpockets
Pickpocketing is a form of larceny that involves the stealing of money or other valuables from the person or a victim's pocket without them noticing the theft at the time. It may involve considerable dexterity and a knack for misdirection. A thi ...
. This loud noise can also prove to be a liability, in particular on military attire such as the
United States Army
The United States Army (USA) is the land warfare, land military branch, service branch of the United States Armed Forces. It is one of the eight Uniformed services of the United States, U.S. uniformed services, and is designated as the Army o ...
's
Army Combat Uniform
The Army Combat Uniform (ACU) is the current combat uniform worn by the United States Army, U.S. Air Force, and U.S. Space Force. Within U.S. Air Force and U.S. Space Force, it is referred to as the OCP (Operational Camouflage Pattern) Unifo ...
, where it can attract unwanted attention in a battlefield environment.
There are also some deficiencies: it tends to accumulate hair, dust, and fur in its hooks after a few months of regular use. The loops can become elongated or broken after extended use. The hooks often become attached to articles of clothing, especially loosely
woven
Woven fabric is any textile formed by weaving. Woven fabrics are often created on a loom, and made of many threads woven on a warp and a weft. Technically, a woven fabric is any fabric made by interlacing two or more threads at right angles to o ...
items like
sweater
A sweater (North American English) or pullover, also called a jumper (British English and Australian English), s. This clothing may be damaged when one attempts to remove the hook-and-loop, even if the sides are separated slowly. It also absorbs moisture and perspiration when worn next to the skin, which means it will smell if not washed.
Applications
Because of their ease of use, hook-and-loop fasteners have been used for a wide variety of applications where a temporary bond is required. It is especially popular in clothing where it replaces buttons or zippers, and as a
shoe
A shoe is an item of footwear intended to protect and comfort the Foot, human foot. They are often worn with a sock. Shoes are also used as an item of decoration and fashion. The design of shoes has varied enormously through time and from cult ...
fastener for children who have not yet learned to tie shoelaces. Hook-and-loop fasteners are used in
adaptive clothing, which is designed for people with physical disabilities, the elderly, and the infirm, who may experience difficulty dressing themselves due to an inability to manipulate closures such as buttons and zippers.
Hook-and-loop-fastener (USA Patent No.: US8,469,996 B2) is used in humans as a temporary fascia expander prostheses to treat the abdominal compartment syndrome and when multiple abdominal entries are necessary to control and eliminate intra-abdominal pathology. Hook-and-loop fasteners held together a human
heart
The heart is a muscular organ found in most animals. This organ pumps blood through the blood vessels of the circulatory system. The pumped blood carries oxygen and nutrients to the body, while carrying metabolic waste such as carbon diox ...
during the first
artificial heart
An artificial heart is a device that replaces the heart. Artificial hearts are typically used to bridge the time to heart transplantation, or to permanently replace the heart in the case that a heart transplant (from a deceased human or, exper ...
surgery. It is used in
nuclear power plants and army
tank
A tank is an armoured fighting vehicle intended as a primary offensive weapon in front-line ground combat. Tank designs are a balance of heavy firepower, strong armour, and good battlefield mobility provided by tracks and a powerful e ...
s to hold
flashlight
A flashlight ( US, Canada) or torch ( UK, Australia) is a portable hand-held electric lamp. Formerly, the light source typically was a miniature incandescent light bulb, but these have been displaced by light-emitting diodes (LEDs) since th ...
s to walls. In cars, hook-and-loop fasteners are used to bond headliners, floor mats and speaker covers. It is used in the home when pleating draperies, holding carpets in place and attaching upholstery.
Closures on backpacks, briefcases and notebooks often make use of hook-and-loop fasteners. Cloth diapers often make use of hook-and-loop fasteners. It is an integral part of games such as
tag rugby
Tag-rugby belt
Tag rugby, or flag rugby, is a non-contact team game in which each player wears a belt that has two velcro tags attached to it, or shorts with velcro patches. The mode of play is based on rugby league with many similarities to t ...
and
flag football
Flag football is a variant of American football where, instead of tackling players to the ground, the defensive team must remove a flag or flag belt from the ball carrier ("deflagging") to end a down. The sport has a strong amateur following a ...
, and is used in
surfboard
A surfboard is a narrow plank used in surfing. Surfboards are relatively light, but are strong enough to support an individual standing on them while riding an ocean wave. They were invented in ancient Hawaii, where they were known as ''papa he' ...
leashes and
orthopaedic braces.
NASA
The National Aeronautics and Space Administration (NASA ) is an independent agency of the US federal government responsible for the civil space program, aeronautics research, and space research.
NASA was established in 1958, succeedi ...
makes significant use of hook-and-loop fasteners. Each Space Shuttle flew equipped with ten thousand inches of a special fastener made of
Teflon
Polytetrafluoroethylene (PTFE) is a synthetic fluoropolymer of tetrafluoroethylene that has numerous applications. It is one of the best-known and widely applied PFAS. The commonly known brand name of PTFE-based composition is Teflon by Chem ...
loops,
polyester hooks, and
glass
Glass is a non-Crystallinity, crystalline, often transparency and translucency, transparent, amorphous solid that has widespread practical, technological, and decorative use in, for example, window panes, tableware, and optics. Glass is most ...
backing.
Hook-and-loop fasteners are widely used, from the astronauts' suits, to anchoring equipment. In the near weightless conditions in orbit, hook-and-loop fasteners are used to temporarily hold objects and keep them from floating away. A patch is used inside astronauts' helmets where it serves as a nose scratcher.
During mealtimes astronauts use trays that attach to their thighs using springs and fasteners.
Hook-and-loop fasteners are also used aboard the
International Space Station
The International Space Station (ISS) is the largest Modular design, modular space station currently in low Earth orbit. It is a multinational collaborative project involving five participating space agencies: NASA (United States), Roscosmos ( ...
.
Variations

The Slidingly Engaging Fastener was developed to address several problems with common hook-and-loop fasteners.
Heavy-duty variants (such as "Dual Lock" or "Duotec") feature mushroom-shaped stems on each face of the fastener, providing an audible snap when the two faces mate. A strong
pressure sensitive adhesive
Pressure-sensitive adhesive (PSA, self-adhesive, self-stick adhesive) is a type of nonreactive adhesive which forms a bond when pressure is applied to bond the adhesive with a surface. No solvent, water, or heat is needed to activate the adhesiv ...
bonds each component to its substrate.
There is a silent version of hook-and-loop fasteners, sometimes called Quiet Closures.
Standards
*
ASTM
ASTM International, formerly known as American Society for Testing and Materials, is an international standards organization that develops and publishes voluntary consensus technical standards for a wide range of materials, products, systems, a ...
D5169-98 (2010) Standard Test Method for Shear Strength (Dynamic Method) of Hook and Loop Touch Fasteners
* ASTM D5170-98 (2010) Standard Test Method for Peel Strength ("T" Method) of Hook and Loop Touch Fasteners
* ASTM D2050-11 Standard Terminology Relating to Fasteners and Closures Used with Textiles
Jumping
Velcro jumping is a game where people wearing hook-covered suits take a running jump and hurl themselves as high as possible at a loop-covered wall.
The wall is
inflated, and looks similar to other
inflatable structures. It is not necessarily completely covered in the material—often there will be vertical strips of hooks. Sometimes, instead of a running jump, people use a small trampoline.
Television show host
David Letterman
David Michael Letterman (born April 12, 1947) is an American television host, comedian, writer and producer. He hosted late night television talk shows for 33 years, beginning with the February 1, 1982 debut of '' Late Night with David Letterma ...
immortalized this during the February 28, 1984 episode of
Late Night with David Letterman
''Late Night with David Letterman'' is an American late-night talk show hosted by David Letterman on NBC, the first iteration of the ''Late Night'' franchise. It premiered on February 1, 1982, and was produced by Letterman's production company ...
on
NBC
The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters ...
. Letterman proved that with enough of the material a man could be hurled against a wall and stick, by performing this feat during the television broadcast.
Jumping went beyond David Letterman, with amusement companies renting walls and jumpsuits for $400-$500 a day.
It was also done on a regular basis in pubs in both New York and New Zealand, where it is a competition to see how high a person can get their feet above the ground.
Jeremy Bayliss and Graeme Smith of the Cri Bar and Grill in Napier, New Zealand, started it after seeing American astronauts sticking to walls during space flights. They created their own equipment for the "human fly" contests, and sold it to several others in New Zealand.
The game moved to the U.S. after Sports Illustrated published a story on it in 1991. Adam Powers and Stephen Wastell of the Perfect Tommy's bar in New York city read of the game, and soon became the United States distributor of Human Bar Fly equipment. By 1992, wall-jumping was practiced in dozens of New Zealand bars and was said to be one of the favorite bar activities there at the time.
In popular culture
* 1969–1972 - Velcro brand fasteners were used on the suits, sample collection bags, and lunar vehicles during all
Apollo program missions to the Moon.
* 1984 -
David Letterman
David Michael Letterman (born April 12, 1947) is an American television host, comedian, writer and producer. He hosted late night television talk shows for 33 years, beginning with the February 1, 1982 debut of '' Late Night with David Letterma ...
wears a suit made of hook-and-loop and jumps from a trampoline into a wall covered in the product during an interview with Velcro Companies' USA director of industrial sales.
* 1996 - In the
John Frankenheimer
John Michael Frankenheimer (February 19, 1930 – July 6, 2002) was an American film and television director known for social dramas and action/suspense films. Among his credits were '' Birdman of Alcatraz'' (1962), '' The Manchurian Candidate'' ...
film ''
The Island of Dr. Moreau,'' Moreau's assistant jokingly claims that the doctor won his
Nobel Prize
The Nobel Prizes ( ; sv, Nobelpriset ; no, Nobelprisen ) are five separate prizes that, according to Alfred Nobel's will of 1895, are awarded to "those who, during the preceding year, have conferred the greatest benefit to humankind." Alfre ...
for inventing Velcro.
* 1997 - The fastener has become part of a recurring joke in various media in which it is claimed that modern humans would be unable to invent it, and that it is in fact a form of advanced technology. For example,
K claims in ''
Men in Black
In popular culture and UFO conspiracy theories, men in black (MIB) are purported men dressed in black suits who claim to be quasi- government agents, who harass, threaten, or sometimes even assassinate unidentified flying object (UFO) witnesses ...
'' that Velcro was originally alien technology,
* 2002 - The ''
Star Trek: Enterprise'' episode "
Carbon Creek" portrays Velcro as being introduced to human society by
Vulcans in 1957. One of the Vulcans in the episode is named "Mestral", after the fastener's actual inventor and founder of the brand.
* 2004 - One of the characters in the film ''
Garden State'' made a vast fortune from inventing "silent Velcro".
* 2016 - As an April Fool's Day joke
Lexus
is the luxury vehicle division of the Japanese automaker Toyota. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked among the 10 largest Japanese ...
introduced "Variable Load Coupling Rear Orientation (V-LCRO)" seats, technology that attaches the driver to the seat with Velcro Brand product to allow for more aggressive turns.
See also
*
Metaklett
References
External links
*
{{Authority control
Textile closures
Fasteners
Swiss inventions