Hollywood Professional Building, also known as SEVENTY46, is a historic eight-story building at 7046 W. Hollywood Blvd. in

Hollywood, California Hollywood, sometimes informally called Tinseltown, is a List of districts and neighborhoods in Los Angeles, neighborhood and district in the Central Los Angeles, central region of Los Angeles County, California, within the city of Los Angeles. ...

. The Los Angeles Department of City Planning describe the building as exhibiting "character defining features of

Neo-Gothic Gothic Revival (also referred to as Victorian Gothic or neo-Gothic) is an architectural movement that after a gradual build-up beginning in the second half of the 17th century became a widespread movement in the first half of the 19th century ...

style architecture" and the

United States Department of the Interior The United States Department of the Interior (DOI) is an United States federal executive departments, executive department of the Federal government of the United States, U.S. federal government responsible for the management and conservation ...

describe it as "an excellent example of Neo-Gothic commercial design."

History

Built in 1924, Hollywood Professional Building was designed by Richard D. King and constructed to be an office building for Herman P. Rehbein, vice-president of the Bernard Oil Company. Originally, the building was five stories tall, but when ownership was transferred to Toberman & Company in 1929, the new owners added three stories to the top of the building. Toberman & Company maintained ownership of the building until 1961. From 1930 to 1935, the

Academy of Motion Picture Arts and Sciences The Academy of Motion Picture Arts and Sciences (AMPAS, often pronounced ; also known as simply the Academy or the Motion Picture Academy) is a professional honorary organization in Beverly Hills, California, U.S., with the stated goal of adva ...

had offices in this building, and from 1938 to 1956, the

Screen Actors Guild The Screen Actors Guild (SAG) was an American labor union which represented over 100,000 film and television principal and background performers worldwide. On March 30, 2012, the union leadership announced that the SAG membership voted to m ...

was headquartered here, with future United States president

Ronald Reagan Ronald Wilson Reagan (February 6, 1911 – June 5, 2004) was an American politician and actor who served as the 40th president of the United States from 1981 to 1989. He was a member of the Republican Party (United States), Republican Party a ...

's office in the building when he was president of the union from 1947 to 1953. In 1984, the

Hollywood Boulevard Commercial and Entertainment District The Hollywood Boulevard Commercial and Entertainment District is a historic district that consists of twelve blocks between the 6200 and 7000 blocks of Hollywood Boulevard in Los Angeles, California. This strip of commercial and retail busines ...

was added to the

National Register of Historic Places The National Register of Historic Places (NRHP) is the Federal government of the United States, United States federal government's official United States National Register of Historic Places listings, list of sites, buildings, structures, Hist ...

, with Hollywood Professional listed as a

contributing property In the law regulating historic districts in the United States, a contributing property or contributing resource is any building, object, or structure which adds to the historical integrity or architectural qualities that make the historic dist ...

in the district. In 2007, the building was designated a

Los Angeles Historic-Cultural Monument Los Angeles Historic-Cultural Monuments are sites which have been designated by the Los Angeles, California, Cultural Heritage Commission as worthy of preservation based on architectural, historic and cultural criteria. History The Historic-Cul ...

. In 2004,

CIM Group CIM Group invests in commercial property on behalf of large institutions such as pensions. As of December 31, 2020, the company owned $29.2 billion worth of commercial property. History The company was founded in 1994 by Shaul Kuba, Richard Ressl ...

acquired the building, after which they repurposed it to a loft-style apartment complex that they named SEVENTY46. In 2013, CIM sold the building for $17.6 million .

Architecture

The

describe the Hollywood Professional Building as "an excellent example of

commercial design," and the Los Angeles Department of City Planning further describe the building as exhibiting "high artistic value" and "character-defining features" of the neo-gothic style. The building was the first on

Hollywood Boulevard Hollywood Boulevard is a major east–west street in Los Angeles, California. It runs through the Hollywood, East Hollywood, Little Armenia, Thai Town, and Los Feliz districts. Its western terminus is at Sunset Plaza Drive in the Hollyw ...

to feature neo-gothic architecture. The building is rectangular in plan and has a recessed centered entrance with bronze framed, glass paneled doors with transoms above. The building's facade is sheathed in ivory colored glazed

terra cotta Terracotta, also known as terra cotta or terra-cotta (; ; ), is a clay-based Vitrification#Ceramics, non-vitreous ceramicOED, "Terracotta""Terracotta" MFA Boston, "Cameo" database fired at relatively low temperatures. It is therefore a term used ...

, with the second and eighth floors featuring pointed

piers Piers may refer to: * Pier, a raised structure over a body of water * Pier (architecture), an architectural support * Piers (name), a given name and surname (including lists of people with the name) * Piers baronets, two titles, in the baronetages ...

. The facade also features numerous decorative

trefoils A trefoil () is a graphic form composed of the outline of three overlapping rings, used in architecture, Pagan and Christian symbolism, among other areas. The term is also applied to other symbols with a threefold shape. A similar shape with f ...

quatrefoils A quatrefoil (anciently caterfoil) is a decorative element consisting of a symmetrical shape which forms the overall outline of four partially overlapping circles of the same diameter. It is found in art, architecture, heraldry and traditional ...

, and circular

tracery Tracery is an architectural device by which windows (or screens, panels, and vaults) are divided into sections of various proportions by stone ''bars'' or ''ribs'' of moulding. Most commonly, it refers to the stonework elements that support th ...

. Windows are large hopper style steel

sash A sash is a large and usually colorful ribbon or band of material worn around the human body, either draping from one shoulder to the opposing hip and back up, or else encircling the waist. The sash around the waist may be worn in daily attire, ...

, grouped in threes and separated by fluted piers. A modified

crenellated A battlement, in defensive architecture, such as that of city walls or castles, comprises a parapet (a defensive low wall between chest-height and head-height), in which gaps or indentations, which are often rectangular, occur at intervals ...

parapet A parapet is a barrier that is an upward extension of a wall at the edge of a roof, terrace, balcony, walkway or other structure. The word comes ultimately from the Italian ''parapetto'' (''parare'' 'to cover/defend' and ''petto'' 'chest/brea ...

serves as the

capital Capital and its variations may refer to: Common uses * Capital city, a municipality of primary status ** Capital region, a metropolitan region containing the capital ** List of national capitals * Capital letter, an upper-case letter Econom ...

of the composition. The building's interior lobby features four

groin vaults A groin vault or groined vault (also sometimes known as a double barrel vault or cross vault) is produced by the intersection at right angles of two barrel vaults. Honour, H. and J. Fleming, (2009) ''A World History of Art''. 7th edn. London: Lau ...

and

travertine Travertine ( ) is a form of terrestrial limestone deposited around mineral springs, especially hot springs. It often has a fibrous or concentric appearance and exists in white, tan, cream-colored, and rusty varieties. It is formed by a process ...

wainscoting Panelling (or paneling in the United States) is a millwork wall covering constructed from rigid or semi-rigid components. These are traditionally interlocking wood, but could be plastic or other materials. Panelling was developed in antiquity t ...

References

{{LAHMC Office buildings completed in 1924 1920s architecture in the United States Buildings and structures in Hollywood, Los Angeles Buildings and structures in Los Angeles Landmarks in Los Angeles Hollywood Boulevard Historic district contributing properties in California Los Angeles Historic-Cultural Monuments

History

Architecture

See also

References