Hitwise is a division of
Connexity, that measures behavior across desktop, tablet and smartphone devices.
The service provides data on trends in visitor and search behavior, visitor and website profiling and measures website
market share
Market share is the percentage of the total revenue or sales in a Market (economics), market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those ...
.
In 2006 Hitwise was valued at £180m and was subsequently acquired by
Experian
Experian plc is a multinational corporation, multinational data broker and consumer credit reporting company headquartered in Dublin, Ireland. Experian collects and aggregates information on more than 1 billion people and businesses including ...
for $240m on 19 April 2007.
In 2015 Hitwise was acquired by Digital marketing company, Connexity, in a combined deal worth $47 Million on 14 December 2015.
History
Hitwise was founded in 1997 in Melbourne by Adrian Giles and Andrew Barlow.
Adrian Giles acted as Managing Director from 1997 to 2000. Andrew Barlow acted as Chairman and Joint-Managing Director from 1997 to 2000.
It launched the "competitive intelligence" service in 2000; a service that allows subscription access to Hitwise's reports.
In 2001 Hitwise launched in New Zealand, Hong Kong, United Kingdom and Singapore.
In 2003 Hitwise launched in the United States.
In 2006 Hitwise purchased
HitDynamics, a
bid management and
web analytics
Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for ...
platform.
In 2009 Hitwise launched in Canada and Brazil.
In 2010 Hitwise launched in France and India.
Acquisitions
*Hitwise was acquired by
Experian
Experian plc is a multinational corporation, multinational data broker and consumer credit reporting company headquartered in Dublin, Ireland. Experian collects and aggregates information on more than 1 billion people and businesses including ...
in 2007.
*Hitwise was acquired by Connexity in 2015.
*Hitwise closed in 2020.
See also
Competitors in the internet market research space include
Nielsen,
Alexa,
comScore,
Netcraft
Netcraft is an Internet services company based in London, England. The company provides cybercrime disruption services across a range of industries.
History
Netcraft was founded by Mike Prettejohn in Bath, Somerset. The company provides web s ...
,
Quantcast, and
SimilarWeb.
References
{{reflist, 2
Market research companies of Australia
Market research companies of the United States
1997 establishments in Australia
Companies established in 1997