Hitbox (web Analytics)
   HOME

TheInfoList



OR:

Hitbox was a popular
web counter A web counter or hit counter is a publicly displayed running tally of the number of visits a webpage has received. Web counters are usually displayed as an inline digital image or in plain text. Image rendering of digits may use a variety of f ...
and
web analytics Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for ...
product created by
WebSideStory WebSideStory, Inc. (later Visual Sciences), was founded by Blaise Barrelet in 1996 as web analytics tool and link directory; its products were Hitbox and HBX. The company went public on September 28, 2004 (NASDAQ: WSSI). In 2006, WebSideStory ac ...
, until taken over by
Omniture Omniture is an online marketing and web analytics business unit in Orem, Utah. It was acquired by Adobe Systems in 2009. Until 2011, Omniture operated as a business unit within Adobe as the "Omniture Business Unit", but as of 2012 Adobe began ret ...
(subsequently taken over by
Adobe Adobe (from arabic: الطوب Attub ; ) is a building material made from earth and organic materials. is Spanish for mudbrick. In some English-speaking regions of Spanish heritage, such as the Southwestern United States, the term is use ...
), originally for
adult entertainment The sex industry (also called the sex trade) consists of businesses that either directly or indirectly provide sex-related products and services or adult entertainment. The industry includes activities involving direct provision of sex-related se ...
websites. It was widely used by commercial & other organizations across a variety of industrial sectors as a complete and integrated metrics solution for monitoring web traffic and driving marketing. Adobe plans to completely phase it out by moving all their clients to their flagship product, SiteCatalyst. Companies place
JavaScript JavaScript (), often abbreviated as JS, is a programming language and core technology of the World Wide Web, alongside HTML and CSS. Ninety-nine percent of websites use JavaScript on the client side for webpage behavior. Web browsers have ...
files on their web servers which are linked to from a
HTML Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It defines the content and structure of web content. It is often assisted by technologies such as Cascading Style Sheets ( ...
script in the page code. The combination of the two makes a request from the data collection servers for each
page view In web analytics and website management, a pageview or page view, abbreviated in business to PV and occasionally called page impression, is a request to load a single HTML file (web page) of an Internet site. On the World Wide Web, a page reque ...
ed by a user. A
cookie A cookie is a sweet biscuit with high sugar and fat content. Cookie dough is softer than that used for other types of biscuit, and they are cooked longer at lower temperatures. The dough typically contains flour, sugar, egg, and some type of ...
is placed on the users computer which contains a unique id. This unique id is passed with the request to the data collection servers. During the processing of the data Hitbox ties together the page views to get a perspective of how the user moved through the site. Other, custom information can be passed in the request as well as information from the
HTTP header HTTP header fields are a list of strings sent and received by both the client program and server on every HTTP request and response. These headers are usually invisible to the end-user and are only processed or logged by the server and client ...
of the browser, such as
referrer In HTTP, "" (a misspelling of "Referrer") is an optional HTTP header field that identifies the address of the web page (i.e., the URI or IRI) from which the resource has been requested. By checking the referrer, the server providing the new web p ...
and browser details. Some Web Analytics services have been declared
spyware Spyware (a portmanteau for spying software) is any malware that aims to gather information about a person or organization and send it to another entity in a way that harms the user by violating their privacy, endangering their device's securit ...
by several anti-spyware organizations.


References

* * Web analytics {{www-stub