Microeconomics
Microeconomics is a branch of economics that studies the behavior of individuals and Theory of the firm, firms in making decisions regarding the allocation of scarcity, scarce resources and the interactions among these individuals and firms. M ...
is the study of the behaviour of individuals and small impacting organisations in making decisions on the allocation of limited resources. The modern field of microeconomics arose as an effort of
neoclassical economics
Neoclassical economics is an approach to economics in which the production, consumption, and valuation (pricing) of goods and services are observed as driven by the supply and demand model. According to this line of thought, the value of a go ...
school of thought to put economic ideas into mathematical mode.
Origins
Microeconomics descends philosophically from
Utilitarianism
In ethical philosophy, utilitarianism is a family of normative ethical theories that prescribe actions that maximize happiness and well-being for the affected individuals. In other words, utilitarian ideas encourage actions that lead to the ...
and mathematically from the work of
Daniel Bernoulli
Daniel Bernoulli ( ; ; – 27 March 1782) was a Swiss people, Swiss-France, French mathematician and physicist and was one of the many prominent mathematicians in the Bernoulli family from Basel. He is particularly remembered for his applicati ...
.
Utilitarianism
Utilitarianism as a distinct ethical position only emerged in the 18th century, usually credited to
Jeremy Bentham
Jeremy Bentham (; 4 February Dual dating, 1747/8 Old Style and New Style dates, O.S. 5 February 1748 Old Style and New Style dates, N.S.
5 (five) is a number, numeral and digit. It is the natural number, and cardinal number, following 4 and preceding 6, and is a prime number.
Humans, and many other animals, have 5 digits on their limbs.
Mathematics
5 is a Fermat pri ...
– 6 June 1832) was an English philosopher, jurist, and social reformer regarded as the founder of mo ...
, but there were earlier writers, such as
Epicurus
Epicurus (, ; ; 341–270 BC) was an Greek philosophy, ancient Greek philosopher who founded Epicureanism, a highly influential school of philosophy that asserted that philosophy's purpose is to attain as well as to help others attain tranqui ...
who presented similar theories.
Bentham's An Introduction to the Principles of Morals and Legislation (1780) begins by defining the
principle of utility
In ethical philosophy, utilitarianism is a family of normative ethical theories that prescribe actions that maximize happiness and well-being for the affected individuals. In other words, utilitarian ideas encourage actions that lead to the gr ...
:
He also defined how pleasure can be measured:
A list of utilitarians also includes
James Mill
James Mill (born James Milne; 6 April 1773 – 23 June 1836) was a Scottish historian, economist, political theorist and philosopher. He is counted among the founders of the Ricardian school of economics. He also wrote '' The History of Britis ...
,
Stuart Mill and
William Paley
William Paley (July 174325 May 1805) was an English Anglican clergyman, Christian apologetics, Christian apologist, philosopher, and Utilitarianism, utilitarian. He is best known for his natural theology exposition of the teleological argument ...
.
Expected utility
Daniel Bernoulli wrote in 1738 this about
risk
In simple terms, risk is the possibility of something bad happening. Risk involves uncertainty about the effects/implications of an activity with respect to something that humans value (such as health, well-being, wealth, property or the environ ...
:

He states that as an individual wealth increases so will his
utility
In economics, utility is a measure of a certain person's satisfaction from a certain state of the world. Over time, the term has been used with at least two meanings.
* In a normative context, utility refers to a goal or objective that we wish ...
increase in
inverse proportion
In mathematics, two sequences of numbers, often experimental data, are proportional or directly proportional if their corresponding elements have a constant ratio. The ratio is called ''coefficient of proportionality'' (or ''proportionality c ...
to quantity of goods already possessed. This is called
diminishing marginal utility
Marginal utility, in mainstream economics, describes the change in ''utility'' (pleasure or satisfaction resulting from the consumption) of one unit of a good or service. Marginal utility can be positive, negative, or zero. Negative marginal utilit ...
in microeconomics textbooks. He also describes the following problem.
This is referred to in the literature as the
St. Petersburg paradox.
Traditional marginalism
An early attempt of mathematizing
economics
Economics () is a behavioral science that studies the Production (economics), production, distribution (economics), distribution, and Consumption (economics), consumption of goods and services.
Economics focuses on the behaviour and interac ...
was made by
Antoine Augustine Cournot in ''Researches on the Mathematical Principles of the Theory of Wealth'' (1838): he described mathematically the
law of demand
In microeconomics, the law of demand is a fundamental principle which states that there is an inverse relationship between price and quantity demanded. In other words, "conditional on ceteris paribus, all else being equal, as the price of a Goods, ...
,
monopoly
A monopoly (from Greek language, Greek and ) is a market in which one person or company is the only supplier of a particular good or service. A monopoly is characterized by a lack of economic Competition (economics), competition to produce ...
, and the
spring water duopoly that now bears his name. Later,
William Stanley Jevons
William Stanley Jevons (; 1 September 1835 – 13 August 1882) was an English economist and logician.
Irving Fisher described Jevons's book ''A General Mathematical Theory of Political Economy'' (1862) as the start of the mathematical method i ...
's ''Theory of Political Economy'' (1871),
Carl Menger
Carl Menger von Wolfensgrün (; ; 28 February 1840 – 26 February 1921) was an Austrian economist who contributed to the marginal theory of value. Menger is considered the founder of the Austrian school of economics.
In building his margi ...
's Principles of Economics (1871), and
Léon Walras
Marie-Esprit-Léon Walras (; 16 December 1834 – 5 January 1910) was a French mathematical economics, mathematical economist and Georgist. He formulated the Marginalism, marginal theory of value (independently of William Stanley Jevons and Carl ...
's ''Elements of Pure Economics: Or the theory of social wealth'' (1874–77) gave way to what was called the
Marginal Revolution. Some common ideas behind those works were models or arguments characterized by rational economic agents maximising utility under a budget constraint. This arose as a necessity of arguing against the
labour theory of value
The labor theory of value (LTV) is a theory of value that argues that the exchange value of a good or service is determined by the total amount of " socially necessary labor" required to produce it. The contrasting system is typically known as ...
associated with
classical economists
Classical economics, also known as the classical school of economics, or classical political economy, is a school of thought in political economy that flourished, primarily in Britain, in the late 18th and early-to-mid 19th century. It includes ...
such as
Adam Smith
Adam Smith (baptised 1723 – 17 July 1790) was a Scottish economist and philosopher who was a pioneer in the field of political economy and key figure during the Scottish Enlightenment. Seen by some as the "father of economics"——— or ...
,
David Ricardo
David Ricardo (18 April 1772 – 11 September 1823) was a British political economist, politician, and member of Parliament. He is recognized as one of the most influential classical economists, alongside figures such as Thomas Malthus, Ada ...
and
Karl Marx
Karl Marx (; 5 May 1818 – 14 March 1883) was a German philosopher, political theorist, economist, journalist, and revolutionary socialist. He is best-known for the 1848 pamphlet '' The Communist Manifesto'' (written with Friedrich Engels) ...
, although the theory itself can traced back to
earlier writers. Walras also went as far as developing the concept of
general equilibrium
In economics, general equilibrium theory attempts to explain the behavior of supply, demand, and prices in a whole economy with several or many interacting markets, by seeking to prove that the interaction of demand and supply will result in an ov ...
of an economy.
Smith published
The Wealth of Nations
''An Inquiry into the Nature and Causes of the Wealth of Nations'', usually referred to by its shortened title ''The Wealth of Nations'', is a book by the Scottish people, Scottish economist and moral philosophy, moral philosopher Adam Smith; ...
in 1776, his emphasis is on the labour saving function of money:
Regarding value, Smith wrote:
A labour theory of value can be understood as a theory that argues that
economic value
In economics, economic value is a measure of the benefit provided by a goods, good or service (economics), service to an Agent (economics), economic agent, and value for money represents an assessment of whether financial or other resources are ...
is determined by the amount of
socially necessary labour time
Socially necessary labour time in Marx's critique of political economy is what regulates the exchange value of commodities in trade. In short, socially necessary labour time refers to the average quantity of labour time that must be performed unde ...
: this can be found in the
theorization of Ricardo who said "If the quantity of labour realized in
commodities
In economics, a commodity is an economic good, usually a resource, that specifically has full or substantial fungibility: that is, the market treats instances of the good as equivalent or nearly so with no regard to who produced them.
Th ...
, regulate their exchangeable value, every increase of the quantity of labour must augment the value of that commodity on which it is exercised, as every diminution must lower it." and Marx who said "A use-value, or useful article, therefore, has value only because human labour in the abstract has been embodied or materialised in it. How, then, is the magnitude of this value to be measured? Plainly, by the quantity of the value-creating substance, the labour, contained in the article. The quantity of labour, however, is measured by its duration, and labour-time in its turn finds its standard in weeks, days, and hours.". A
subjective theory of value
The subjective theory of value (STV) is an theory of value (economics), economic theory for explaining how the value of goods and services are not only set but also how they can fluctuate over time. The contrasting system is typically known as the ...
on the other hand derives value from subjective preferences.
Carl Menger, born in
Galicia and considered by
Hayek Hayek is a surname:
* It is a variant spelling of the Czech surname Hájek, meaning 'small groove'. It also occurs among Polish Jews in a Polish language spelling as ''Chajek''.
* The family name Hayek, Hayeck, Haiek or Haick (Levantine Arabic: ح ...
as the founder of the
Austrian school
The Austrian school is a Heterodox economics, heterodox Schools of economic thought, school of economic thought that advocates strict adherence to methodological individualism, the concept that social phenomena result primarily from the motivat ...
of economics, distinguished
goods
In economics, goods are anything that is good, usually in the sense that it provides welfare or utility to someone. Alan V. Deardorff, 2006. ''Terms Of Trade: Glossary of International Economics'', World Scientific. Online version: Deardorffs ...
in
consumption goods (first order goods) and
means of production
In political philosophy, the means of production refers to the generally necessary assets and resources that enable a society to engage in production. While the exact resources encompassed in the term may vary, it is widely agreed to include the ...
(higher-order goods). He said:
Jevons could be considered a follower of Bentham, as can be read in his commentary upon the
paradox of value
The paradox of value, also known as the diamond–water paradox, is the paradox that, although water is on the whole more useful in terms of survival than diamonds, diamonds command a higher price in the market. The philosopher Adam Smith is oft ...
:
Alfred Marshall
Alfred Marshall (26 July 1842 – 13 July 1924) was an English economist and one of the most influential economists of his time. His book ''Principles of Economics (Marshall), Principles of Economics'' (1890) was the dominant economic textboo ...
's textbook, ''
Principles of Economics'' was first published in 1890 and became the dominant
textbook
A textbook is a book containing a comprehensive compilation of content in a branch of study with the intention of explaining it. Textbooks are produced to meet the needs of educators, usually at educational institutions, but also of learners ( ...
in England for a generation. His main point was that Jevons went too far in emphasising
utility
In economics, utility is a measure of a certain person's satisfaction from a certain state of the world. Over time, the term has been used with at least two meanings.
* In a normative context, utility refers to a goal or objective that we wish ...
as an attempt to explain prices over costs of production. In the book he writes:
In the same appendix he further states:
Marshall's idea of solving the controversy was that the
demand curve
A demand curve is a graph depicting the inverse demand function, a relationship between the price of a certain commodity (the ''y''-axis) and the quantity of that commodity that is demanded at that price (the ''x''-axis). Demand curves can be us ...
could be derived by aggregating individual consumer demand curves, which were themselves based on the consumer problem of maximising
utility
In economics, utility is a measure of a certain person's satisfaction from a certain state of the world. Over time, the term has been used with at least two meanings.
* In a normative context, utility refers to a goal or objective that we wish ...
. The
supply curve
In economics, supply is the amount of a resource that firms, producers, labourers, providers of financial assets, or other economic agents are willing and able to provide to the marketplace or to an individual. Supply can be in produced goods, ...
could be derived by superimposing a representative firm supply curves for the
factors of production
In economics, factors of production, resources, or inputs are what is used in the production process to produce output—that is, goods and services. The utilised amounts of the various inputs determine the quantity of output according to the rela ...
and then
market equilibrium
In economics, economic equilibrium is a situation in which the economic forces of supply and demand are balanced, meaning that economic variables will no longer change.
Market equilibrium in this case is a condition where a market price is esta ...
would be given by the intersection of demand and supply curves. He also introduced the notion of different market periods: mainly
short run
In economics, the long-run is a theoretical concept in which all markets are in equilibrium, and all prices and quantities have fully adjusted and are in equilibrium. The long-run contrasts with the short-run, in which there are some constraints a ...
and
long run
In economics, the long-run is a theoretical concept in which all markets are in equilibrium, and all prices and quantities have fully adjusted and are in equilibrium. The long-run contrasts with the short-run, in which there are some constraints a ...
. This set of ideas gave way to what economists call
perfect competition
In economics, specifically general equilibrium theory, a perfect market, also known as an atomistic market, is defined by several idealizing conditions, collectively called perfect competition, or atomistic competition. In Economic model, theoret ...
, now found in the standard microeconomics texts, even though Marshall himself had stated:
Marshall also discussed how
income
Income is the consumption and saving opportunity gained by an entity within a specified timeframe, which is generally expressed in monetary terms. Income is difficult to define conceptually and the definition may be different across fields. F ...
affects
consumption
Consumption may refer to:
* Eating
*Resource consumption
*Tuberculosis, an infectious disease, historically known as consumption
* Consumer (food chain), receipt of energy by consuming other organisms
* Consumption (economics), the purchasing of n ...
:
This exception is called in microeconomics textbooks the consumption of a
Giffen Good
In microeconomics and consumer theory, a Giffen good is a product that people consume more of as the price rises and vice versa, violating the law of demand.
For ordinary goods, as the price of the good rises, the substitution effect makes ...
.
Production and costs
An early formulation of the concept of
production functions
In economics, a production function gives the technological relation between quantities of physical inputs and quantities of output of goods. The production function is one of the key concepts of mainstream neoclassical theories, used to define ...
is due to
Johann Heinrich von Thünen
Johann Heinrich von Thünen (24 June 1783 – 22 September 1850), sometimes spelled Thuenen, was a prominent nineteenth-century economist and a native of Mecklenburg-Strelitz, now in northern Germany.
Even though he never held a professorial p ...
, which presented an exponential version of it. The standard
Cobb–Douglas production function found in microeconomics textbooks refers to a collaborative paper between
Charles Cobb and
Paul Douglas Paul Douglas may refer to:
* Paul Douglas (Illinois politician) (1892–1976), American economist and US senator
* Paul Douglas (actor) (1907–1959), American film actor
* Paul P. Douglas Jr. (1919–2002), United States Air Force officer
* Paul L. ...
published in 1928 in which they analyzed U.S.
manufacturing
Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of the
secondary sector of the economy. The term may refer ...
data (1899-1922) using this function as the basis of a
regression analysis for estimating the relationship between inputs (labour and capital) and output (product), discussing the problem using the concept of
marginal product
In economics and in particular neoclassical economics, the marginal product or marginal physical productivity of an input (factor of production) is the change in output resulting from employing one more unit of a particular input (for instance, t ...
ivity, the authors concluded:
The mathematical form of the Cobb–Douglas function can be found in the prior work of
Wicksell,
Thünen, and
Turgot Turgot may refer to:
* Turgot of Durham ( – 1115), Prior of Durham and Bishop of St Andrews
* Michel-Étienne Turgot (1690–1751), mayor of Paris
* Anne Robert Jacques Turgot (1727–1781), French economist and statesman
* Louis Félix Étienne, ...
.
Jacob Viner
Jacob Viner (3 May 1892 – 12 September 1970) was a Canadian economist and is considered with Frank Knight and Henry Simons to be one of the "inspiring" mentors of the early Chicago school of economics in the 1930s: he was one of the leading fi ...
presented an early procedure for constructing
cost curves in his "Cost Curves and Supply Curves" (1931), the paper was an attempt to reconcile two streams of thought when dealing with this issue at the time: the idea that supplies of
factors of production
In economics, factors of production, resources, or inputs are what is used in the production process to produce output—that is, goods and services. The utilised amounts of the various inputs determine the quantity of output according to the rela ...
were given and independent of rate of remuneration (
Austrian School
The Austrian school is a Heterodox economics, heterodox Schools of economic thought, school of economic thought that advocates strict adherence to methodological individualism, the concept that social phenomena result primarily from the motivat ...
) or dependent on rate of remuneration (English School, that is followers of Marshall). Viner argued that, "The differences between the two schools would not affect qualitatively the character of the findings," more specifically, "...that this concern is not of sufficient importance to bring about any change in the prices of the factors as a result of a change in its output."
In Viner's terminology—now considered standard—the ''short run'' is a period long enough to permit any desired output change that is technologically possible without altering the scale of the plant—but is not long enough to adjust the scale of the plant. He arbitrarily assumes that all factors can, for the short run, be classified in two groups: those necessarily fixed in amount, and those freely variable. ''Scale of plant'' is the size of the group of factors that are fixed in amount in the short-run, and each scale is quantitatively indicated by the amount of output that can be produced at the lowest
average cost
In economics, average cost (AC) or unit cost is equal to total cost (TC) divided by the number of units of a good produced (the output Q):
AC=\frac.
Average cost is an important factor in determining how businesses will choose to price their pro ...
possible at that scale. Costs associated with the fixed factors are ''fixed costs''. Those associated with the variable factors are ''direct costs''. Note that fixed costs are fixed only in their aggregate amounts, and vary with output in their amount per unit, while direct costs vary in their aggregate amount as output varies, as well as in their amount per unit. The spreading of
overhead is therefore a short-run phenomenon and not to be confused with the long-run.
He explains that if the
law of diminishing returns
In economics, diminishing returns means the decrease in marginal (incremental) output of a production process as the amount of a single factor of production is incrementally increased, holding all other factors of production equal (''ceteris ...
holds that output per unit of variable factor falls as total output rises, and that if the prices of the factors remain constant—then average direct costs increase with output. Also, if atomistic competition prevails—that is, the individual firm output won't affect product prices—then the individual firm short-run
supply curve
In economics, supply is the amount of a resource that firms, producers, labourers, providers of financial assets, or other economic agents are willing and able to provide to the marketplace or to an individual. Supply can be in produced goods, ...
equals the short run
marginal cost
In economics, the marginal cost is the change in the total cost that arises when the quantity produced is increased, i.e. the cost of producing additional quantity. In some contexts, it refers to an increment of one unit of output, and in others it ...
curve. In the long run, the supply curve for industry can be constructed by summing individual marginal cost curves abscissas. He also explains that:
*Internal
economies of scale
In microeconomics, economies of scale are the cost advantages that enterprises obtain due to their scale of operation, and are typically measured by the amount of Productivity, output produced per unit of cost (production cost). A decrease in ...
are primarily a long-run phenomenon and are due either to reductions in the technical coefficients of production (technical economies=increasing
productivity
Productivity is the efficiency of production of goods or services expressed by some measure. Measurements of productivity are often expressed as a ratio of an aggregate output to a single input or an aggregate input used in a production proce ...
by improved organisation or methods of production) or to
discounts
In finance, discounting is a mechanism in which a debtor obtains the right to delay payments to a creditor, for a defined period of time, in exchange for a charge or fee.See "Time Value", "Discount", "Discount Yield", "Compound Interest", "Effici ...
resulting from larger size (pecuniary economies).
*Internal
diseconomies of scale
In microeconomics, diseconomies of scale are the cost disadvantages that economic actors accrue due to an increase in organizational size or in output, resulting in production of Product (business), goods and Service (economics), services at incre ...
can be avoided by increasing industry output by increasing the number of plants without increasing the scale of the plant.
*External
economies of scale
In microeconomics, economies of scale are the cost advantages that enterprises obtain due to their scale of operation, and are typically measured by the amount of Productivity, output produced per unit of cost (production cost). A decrease in ...
are also either technical or pecuniary, but in this case are due to the aggregate behaviour of the industry, and refer to the size of output of the industry as a whole.
*External
diseconomies of scale
In microeconomics, diseconomies of scale are the cost disadvantages that economic actors accrue due to an increase in organizational size or in output, resulting in production of Product (business), goods and Service (economics), services at incre ...
may occur if as industry output rises the unit price of factors and materials rises as well due to increasing competition for inputs with other industries.
It should be made clear that these long-run results only hold if producer are rational actors, that is able to optimise their production so as to have an ''optimal scale of plant''.
Imperfect competition and game theory
In 1929
Harold Hotelling
Harold Hotelling (; September 29, 1895 – December 26, 1973) was an American mathematical statistician and an influential economic theorist, known for Hotelling's law, Hotelling's lemma, and Hotelling's rule in economics, as well as Hotelling ...
published "Stability in Competition" addressing the problem of instability in the classic Cournout model:
Bertrand
Bertrand may refer to:
Places
* Bertrand, Missouri, US
* Bertrand, Nebraska, US
* Bertrand, New Brunswick, Canada
* Bertrand Township, Michigan, US
* Bertrand, Michigan
* Bertrand, Virginia, US
* Bertrand Creek, state of Washington
* Saint-Bertr ...
criticized it for lacking equilibrium for prices as independent variables and
Edgeworth
Edgeworth may refer to:
People
* Edgeworth (surname)
Places
* Edgeworth, Gloucestershire, England
* Edgeworth, New South Wales, Australia
* Edgeworth, Pennsylvania, USA
* Edgworth, a village in Lancashire, England
* Edgeworth Island, Nunavut ...
constructed a dual monopoly model with correlated demand with also lacked stability. Hotteling proposed that demand typically varied
continuously for relative prices, not
discontinuously as suggested by the later authors.
Following
Sraffa he argued for "the existence with reference to each seller of groups who will deal with him instead of his competitors in spite of difference in price", he also noticed that traditional models that presumed the uniqueness of price in the market only made sense if the commodity was standardized and the market was a point: akin to a
temperature
Temperature is a physical quantity that quantitatively expresses the attribute of hotness or coldness. Temperature is measurement, measured with a thermometer. It reflects the average kinetic energy of the vibrating and colliding atoms making ...
model in
physics
Physics is the scientific study of matter, its Elementary particle, fundamental constituents, its motion and behavior through space and time, and the related entities of energy and force. "Physical science is that department of knowledge whi ...
, discontinuity in heat transfer (price changes) inside a body (market) would lead to instability. To show the point he built a model of market located over a line with two sellers in each extreme of the line, in this case maximizing profit for both sellers leads to a stable equilibrium. From this model also follows that if a seller is to choose the location of his store so as to maximize his profit, he will place his store the closest to his competitor: "the sharper competition with his rival is offset by the greater number of buyers he has an advantage". He also argues that clustering of stores is wasteful from the point of view of transportation costs and that public interest would dictate more spatial dispersion.
A new impetus was given to the field when
Edward H. Chamberlin
Edward Hastings Chamberlin (May 18, 1899 – July 16, 1967) was an American economist. He was born in La Conner, Washington, and died in Cambridge, Massachusetts.
Chamberlin studied first at the University of Iowa (where he was influenced by ...
and
Joan Robinson
Joan Violet Robinson ( Maurice; 31 October 1903 – 5 August 1983) was a British economist known for her wide-ranging contributions to economic theory. One of the most prominent economists of the century, Robinson incarnated the "Cambridge Sc ...
, published respectively, ''The Theory of Monopolistic Competition'' (1923) and ''
The Economics of Imperfect Competition
''The Economics of Imperfect Competition'' is a 1933 book written by British economist Joan Robinson.
Contents
The book discusses the views of Alfred Marshall and Arthur Cecil Pigou on competition and the theory of the firm. Marshall believed th ...
'' (1933), introducing models of imperfect competition. Although the
monopoly
A monopoly (from Greek language, Greek and ) is a market in which one person or company is the only supplier of a particular good or service. A monopoly is characterized by a lack of economic Competition (economics), competition to produce ...
case was already exposed in Marshall's Principles of Economics and Cournot had already constructed models of
duopoly
A duopoly (from Greek , ; and , ) is a type of oligopoly where two firms have dominant or exclusive control over a market, and most (if not all) of the competition within that market occurs directly between them.
Duopoly is the most commonly ...
and
monopoly
A monopoly (from Greek language, Greek and ) is a market in which one person or company is the only supplier of a particular good or service. A monopoly is characterized by a lack of economic Competition (economics), competition to produce ...
in 1838, a whole new set of models grew out of this new literature. In particular the
monopolistic competition
Monopolistic competition is a type of imperfect competition such that there are many producers competing against each other but selling products that are differentiated from one another (e.g., branding, quality) and hence not perfect substi ...
model results in a non
efficient equilibrium. Chamberlin defined
monopolistic competition
Monopolistic competition is a type of imperfect competition such that there are many producers competing against each other but selling products that are differentiated from one another (e.g., branding, quality) and hence not perfect substi ...
as, "...challenge to traditional viewpoint of economics that competition and monopoly are alternatives and that individual prices are to be explained in terms of one or the other." He continues, "By contrast it is held that most economic situations are composite of both competition and monopoly, and that, wherever this is the case, a false view is given by neglecting either one of the two forces and regarding the situation as made up entirely of the other."
Game theory and dynamic adjustments
Later, some market models were built using
game theory
Game theory is the study of mathematical models of strategic interactions. It has applications in many fields of social science, and is used extensively in economics, logic, systems science and computer science. Initially, game theory addressed ...
, particularly regarding
oligopolies
An oligopoly () is a market in which pricing control lies in the hands of a few sellers.
As a result of their significant market power, firms in oligopolistic markets can influence prices through manipulating the supply function. Firms in ...
, which was being developed by
John von Neumann
John von Neumann ( ; ; December 28, 1903 – February 8, 1957) was a Hungarian and American mathematician, physicist, computer scientist and engineer. Von Neumann had perhaps the widest coverage of any mathematician of his time, in ...
at least from 1928. Game theory was originally applied to
le her
Le her (or ''le hère'') is a French card game that dates back to the 16th century. It is quoted by the French poet Marc Papillon de Lasphrise in 1597. Under the name ''coucou'' it is mentioned in Rabelais' long list of games (in Gargantua
''L ...
and
chess
Chess is a board game for two players. It is an abstract strategy game that involves Perfect information, no hidden information and no elements of game of chance, chance. It is played on a square chessboard, board consisting of 64 squares arran ...
, both
sequential game
In game theory, a sequential game is defined as a game where one player selects their action before others, and subsequent players are informed of that choice before making their own decisions. This turn-based structure, governed by a time axis, d ...
s, economics as developed by Alfred Marshall on other hand, while adopting the
Cartesian coordinate system
In geometry, a Cartesian coordinate system (, ) in a plane (geometry), plane is a coordinate system that specifies each point (geometry), point uniquely by a pair of real numbers called ''coordinates'', which are the positive and negative number ...
, considered only static games. This may seem counterintuitive since Marshall considered that economic behavior might change in the long run and that "an equilibrium is stable; that is, the price, if displaced a little from it, will tend to return, as a
pendulum
A pendulum is a device made of a weight suspended from a pivot so that it can swing freely. When a pendulum is displaced sideways from its resting, equilibrium position, it is subject to a restoring force due to gravity that will accelerate i ...
oscillates about its lowest point",
Nicholas Kaldor
Nicholas Kaldor, Baron Kaldor (12 May 1908 – 30 September 1986), born Káldor Miklós, was a Hungarian-born British economist. He developed the "compensation" criteria called Kaldor–Hicks efficiency for welfare spending, welfare comparisons ...
was aware of this problem:
economic equilibrium
In economics, economic equilibrium is a situation in which the economic forces of supply and demand are balanced, meaning that economic variables will no longer change.
Market equilibrium in this case is a condition where a market price is es ...
is not always
stable
A stable is a building in which working animals are kept, especially horses or oxen. The building is usually divided into stalls, and may include storage for equipment and feed.
Styles
There are many different types of stables in use tod ...
and not always
unique since it depends on the shapes of both the demand curve and the supply curve, he explained the situation in 1934 as follows:
Regarding price adjustments, he said:
A good example of how microeconomics started to incorporate game theory, is the
Stackelberg competition model published in that same year of 1934, which can be characterised as a
dynamic game
In game theory, a sequential game is defined as a game where one player selects their action before others, and subsequent players are informed of that choice before making their own decisions. This turn-based structure, governed by a time axis, d ...
with a leader and a follower, and then be solved to find a
Nash Equilibrium
In game theory, the Nash equilibrium is the most commonly used solution concept for non-cooperative games. A Nash equilibrium is a situation where no player could gain by changing their own strategy (holding all other players' strategies fixed) ...
, named after
John Nash who gave a very general definition of it. Von Neumann's work culminated in the 1944 book
Theory of Games and Economic Behavior
''Theory of Games and Economic Behavior'', published in 1944 by Princeton University Press, is a book by mathematician John von Neumann and economist Oskar Morgenstern which is considered the groundbreaking text that created the interdisciplinar ...
, which was cowriten with
Oskar Morgenstern
Oskar Morgenstern (; January 24, 1902 – July 26, 1977) was a German-born economist. In collaboration with mathematician John von Neumann, he is credited with founding the field of game theory and its application to social sciences and strategic ...
. Regarding the use of mathematics in economics, the authors had this to say:
A major problem discussed in this book if that of
rational behavior under strategic situations involving other participants:
Game theory considers very general types of payoffs, therefore Von Neumann and Morgestein defined the
axioms necessary for rational behavior using utility;
Barriers to entry
William Baumol
William Jack Baumol (February 26, 1922 – May 4, 2017) was an American economist. He was a professor of economics at New York University, Academic Director of the Berkley Center for Entrepreneurship and Innovation, and professor emeritus at Prin ...
provided in his 1977 paper the current formal definition of a
natural monopoly
A natural monopoly is a monopoly in an industry in which high infrastructural costs and other barriers to entry relative to the size of the market give the largest supplier in an industry, often the first supplier in a market, an overwhelming adv ...
where "an industry in which multiform production is more costly than production by a monopoly" (p. 810): mathematically this equivalent to
subadditivity
In mathematics, subadditivity is a property of a function that states, roughly, that evaluating the function for the sum of two elements of the domain always returns something less than or equal to the sum of the function's values at each element ...
of the cost function. He then sets out to prove 12 propositions related to strict
economies of scale
In microeconomics, economies of scale are the cost advantages that enterprises obtain due to their scale of operation, and are typically measured by the amount of Productivity, output produced per unit of cost (production cost). A decrease in ...
, ray
average costs, ray concavity and transray convexity: in particular strictly declining ray average cost implies strict declining ray subadditivity, global economies of scale are sufficient but not necessary for strict ray subadditivity.
In 1982 paper Baumol defined a
contestable market
In economics, the theory of contestable markets, associated primarily with its 1982 proponent William J. Baumol, held that there are markets served by a small number of firms that are nevertheless characterized by competitive equilibrium, and th ...
as a market where "entry is absolutely free and exit absolutely costless", freedom of entry in
Stigler sense: the incumbent has no cost discrimination against entrants. He states that a contestable market will never have an economic profit greater than zero when in equilibrium and the equilibrium will also be efficient. According to Baumol this equilibrium emerges endogenously due to the nature of contestable markets, that is the only industry structure that survives in the long run is the one which minimizes total costs. This is in contrast to the older theory of industry structure since not only industry structure is not exogenously given, but equilibrium is reached without add hoc hypothesis on the behaviour of firms, say using reaction functions in a duopoly. He concludes the paper commenting that regulators that seek to impede entry and/or exit of firms would do better to not interfere if the market in question resembles a contestable market.
Externalities and market failure

In 1937, "
The Nature of the Firm
"The Nature of the Firm" (1937) is an article by Ronald Coase published in the economics journal '' Economica''. It offered an economic explanation of why individuals choose to form partnerships, companies, and other business entities rather than t ...
" was published by
Coase introducing the notion of
transaction cost
In economics, a transaction cost is a cost incurred when making an economic trade when participating in a market.
The idea that transactions form the basis of economic thinking was introduced by the institutional economist John R. Commons in 1 ...
s (the term itself was coined in the fifties), which explained why firms have an advantage over a group of independent contractors working with each other. The idea was that there were transaction costs in the use of the market: search and information costs, bargaining costs, etc., which give an advantage to a firm that can internalise the production process required to deliver a certain good to the market. A related result was published by Coase in his "
The Problem of Social Cost
"The Problem of Social Cost" (1960) is a law review article by Ronald Coase, then a faculty member at the University of Virginia, dealing with the economic problem of externalities. It draws from a number of English legal cases and statutes to illu ...
" (1960), which analyses solutions of the problem of
externalities
In economics, an externality is an indirect cost (external cost) or indirect benefit (external benefit) to an uninvolved third party that arises as an effect of another party's (or parties') activity. Externalities can be considered as unpriced ...
through
bargaining
In the social sciences, bargaining or haggling is a type of negotiation in which the buyer and seller of a Goods and services, good or service debate the price or nature of a Financial transaction, transaction. If the bargaining produces agree ...
, in which he first describes a
cattle
Cattle (''Bos taurus'') are large, domesticated, bovid ungulates widely kept as livestock. They are prominent modern members of the subfamily Bovinae and the most widespread species of the genus '' Bos''. Mature female cattle are calle ...
herd invading a farmer's crop and then discusses four legal cases: ''
Sturges v Bridgman
''Sturges v Bridgman'' (1879) LR 11 Ch D 852 is a landmark case in nuisance decided by the Court of Appeal of England and Wales
The Court of Appeal (formally "His Majesty's Court of Appeal in England", commonly cited as "CA", "EWCA" or ...
'' (externality: machinery
vibration
Vibration () is a mechanical phenomenon whereby oscillations occur about an equilibrium point. Vibration may be deterministic if the oscillations can be characterised precisely (e.g. the periodic motion of a pendulum), or random if the os ...
), ''Cooke v Forbes'' (externality: fumes from
ammonium sulfate
Ammonium sulfate (American English and international scientific usage; ammonium sulphate in British English); (NH4)2SO4, is an inorganic salt with a number of commercial uses. The most common use is as a soil fertilizer. It contains 21% nitrogen a ...
), ''Bryant v Lejever'' (externality:
chimney
A chimney is an architectural ventilation structure made of masonry, clay or metal that isolates hot toxic exhaust gases or smoke produced by a boiler, stove, furnace, incinerator, or fireplace from human living areas. Chimneys are typical ...
smoke
Smoke is an aerosol (a suspension of airborne particulates and gases) emitted when a material undergoes combustion or pyrolysis, together with the quantity of air that is entrained or otherwise mixed into the mass. It is commonly an unwante ...
), and ''
Bass v Gregory'' (externality:
brewery
A brewery or brewing company is a business that makes and sells beer. The place at which beer is commercially made is either called a brewery or a beerhouse, where distinct sets of brewing equipment are called plant. The commercial brewing of b ...
ventilation shaft
In subterranean civil engineering, ventilation shafts, also known as airshafts or vent shafts, are vertical passages used in mines and tunnels to move fresh air underground, and to remove stale air.
In architecture, an airshaft, also known ...
). He then states:
This then becomes relevant in context of
regulations
Regulation is the management of complex systems according to a set of rules and trends. In systems theory, these types of rules exist in various fields of biology and society, but the term has slightly different meanings according to context. Fo ...
. He argues against the
Pigovian tradition:
Public goods
This period also marks the beginning of mathematical modelling of
public goods
In economics, a public good (also referred to as a social good or collective good)Oakland, W. H. (1987). Theory of public goods. In Handbook of public economics (Vol. 2, pp. 485–535). Elsevier. is a goods, commodity, product or service that ...
with
Samuelson's "The Pure Theory of Public Expenditure" (1954), in it he gives a set of equations for efficient provision of public goods (he called them collective consumption goods), now known as the
Samuelson condition
The Samuelson condition, due to Paul Samuelson, in the theory of public economics, is a condition for optimal provision of public goods.
For an economy with ''n'' consumers, the conditions is:
: \sum_^n \text_i = \text
MRS''i'' is individual ' ...
. He then gives a description of what is now called the
free rider problem
In economics, the free-rider problem is a type of market failure that occurs when those who benefit from resources, public goods and common pool resources do not pay for them or under-pay. Free riders may overuse common pool resources by not p ...
:
Charles Tiebout
Charles Mills Tiebout (1924–1968) was an economist and geographer most known for his development of the Tiebout model, which suggested that there were actually non-political solutions to the free rider problem in local governance. He earned re ...
considered the same problem as Samuelson and while agreeing with him at the federal level, proposed a different solution:
Asymmetric Information
Around the 1970s the study of
market failures
In neoclassical economics, market failure is a situation in which the allocation of goods and services by a free market is not Pareto efficient, often leading to a net loss of economic value.Paul Krugman and Robin Wells (2006). ''Economics'', N ...
again came into focus with the study of
information asymmetry
In contract theory, mechanism design, and economics, an information asymmetry is a situation where one party has more or better information than the other.
Information asymmetry creates an imbalance of power in transactions, which can sometimes c ...
. In particular three authors emerged from this period:
Akerlof
George Arthur Akerlof (born June 17, 1940) is an American economist and a university professor at the McCourt School of Public Policy at Georgetown University and Koshland Professor of Economics Emeritus at the University of California, Berkeley ...
,
Spence, and
Stiglitz
Joseph Eugene Stiglitz (; born February 9, 1943) is an American New Keynesian economist, a public policy analyst, political activist, and a professor at Columbia University. He is a recipient of the Nobel Memorial Prize in Economic Sciences (2 ...
. Akerlof considered the problem of bad quality cars driving good quality cars out of the market in his classic "
The Market for Lemons
"The Market for 'Lemons': Quality Uncertainty and the Market Mechanism" is a widely cited seminal paper in the field of economics which explores the concept of asymmetric information in markets. The paper was written in 1970 by George Akerlof and ...
" (1970) because of the presence of asymmetrical information between buyers and sellers. Spence explained that
signaling
A signal is both the process and the result of transmission of data over some media accomplished by embedding some variation. Signals are important in multiple subject fields including signal processing, information theory and biology.
...
was fundamental in the
labour market
Labour or labor may refer to:
* Childbirth, the delivery of a baby
* Labour (human activity), or work
** Manual labour, physical work
** Wage labour, a socioeconomic relationship between a worker and an employer
** Organized labour and the labou ...
, because since employers can't know beforehand which candidate is the most productive, a college degree becomes a signaling device that a firm uses to select new personnel. A synthesising paper of this era is "
Externalities in Economies with Imperfect Information and Incomplete Markets" by Stiglitz and
Greenwald: the basic model consists of
households
A household consists of one or more persons who live in the same dwelling. It may be of a single family or another type of person group. The household is the basic unit of analysis in many social, microeconomic and government models, and is impo ...
that maximise a utility function, firms that maximise profit—and a
government
A government is the system or group of people governing an organized community, generally a State (polity), state.
In the case of its broad associative definition, government normally consists of legislature, executive (government), execu ...
that produces nothing, collects taxes, and distributes the proceeds. An initial equilibrium with no taxes is assumed to exist, a vector x of household consumption and vector z of other variables that affect household utilities (externalities) are defined, a vector π of profits is defined along with a vector E of households expenditures. Since the
envelope theorem
In mathematics and economics, the envelope theorem is a major result about the differentiability properties of the value function of a parameterized optimization problem. As we change parameters of the objective, the envelope theorem shows that, in ...
holds, if the initial non taxed equilibrium is
Pareto optimal
In welfare economics, a Pareto improvement formalizes the idea of an outcome being "better in every possible way". A change is called a Pareto improvement if it leaves at least one person in society better off without leaving anyone else worse ...
then it follows that the
dot products
In mathematics, the dot product or scalar productThe term ''scalar product'' means literally "product with a scalar as a result". It is also used for other symmetric bilinear forms, for example in a pseudo-Euclidean space. Not to be confused wit ...
Π (between π and the time derivative of z) and B (between E and the time derivative of z) must equal each other. They state:
One application of this result is to the already mentioned
Market for Lemons, which deals with
adverse selection
In economics, insurance, and risk management, adverse selection is a market situation where Information asymmetry, asymmetric information results in a party taking advantage of undisclosed information to benefit more from a contract or trade.
In ...
: households buy from a pool of goods with heterogeneous quality considering only average
quality
Quality may refer to:
Concepts
*Quality (business), the ''non-inferiority'' or ''superiority'' of something
*Quality (philosophy), an attribute or a property
*Quality (physics), in response theory
*Energy quality, used in various science discipli ...
, since in general the equilibrium is not efficient, any tax that raises average quality is beneficial (in the sense of
optimal taxation
Optimal tax theory or the theory of optimal taxation is the study of designing and implementing a tax that maximises a social welfare function subject to economic constraints. The social welfare function used is typically a function of individuals ...
). Other applications were considered by the authors, such as tax distortions,
signaling
A signal is both the process and the result of transmission of data over some media accomplished by embedding some variation. Signals are important in multiple subject fields including signal processing, information theory and biology.
...
,
screening,
moral hazard
In economics, a moral hazard is a situation where an economic actor has an incentive to increase its exposure to risk because it does not bear the full costs associated with that risk, should things go wrong. For example, when a corporation i ...
in
insurance
Insurance is a means of protection from financial loss in which, in exchange for a fee, a party agrees to compensate another party in the event of a certain loss, damage, or injury. It is a form of risk management, primarily used to protect ...
,
incomplete markets In economics, incomplete markets are markets in which there does not exist an Arrow–Debreu security for every possible state of nature. In contrast with complete markets, this shortage of securities will likely restrict individuals from transferr ...
, queue
rationing
Rationing is the controlled distribution (marketing), distribution of scarcity, scarce resources, goods, services, or an artificial restriction of demand. Rationing controls the size of the ration, which is one's allowed portion of the resourc ...
,
unemployment
Unemployment, according to the OECD (Organisation for Economic Co-operation and Development), is the proportion of people above a specified age (usually 15) not being in paid employment or self-employment but currently available for work du ...
and
rationing
Rationing is the controlled distribution (marketing), distribution of scarcity, scarce resources, goods, services, or an artificial restriction of demand. Rationing controls the size of the ration, which is one's allowed portion of the resourc ...
equilibrium. The authors conclude:
Behavioural economics
Kahneman
Daniel Kahneman (; ; March 5, 1934 – March 27, 2024) was an Israeli-American psychologist best known for his work on the psychology of judgment and decision-making as well as behavioral economics, for which he was awarded the 2002 Nobel Memori ...
and
Tversky published a paper in 1979 criticising
expected utility hypothesis
The expected utility hypothesis is a foundational assumption in mathematical economics concerning decision making under uncertainty. It postulates that rational agents maximize utility, meaning the subjective desirability of their actions. Rationa ...
and the very idea of the
rational
Rationality is the quality of being guided by or based on reason. In this regard, a person acts rationally if they have a good reason for what they do, or a belief is rational if it is based on strong evidence. This quality can apply to an ...
economic agent. The main point is that there is an asymmetry in the psychology of the economic agent that gives a much higher value to losses than to gains. This article is usually regarded as the beginning of
behavioural economics
Behavioral economics is the study of the psychological (e.g. cognitive, behavioral, affective, social) factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by traditional economi ...
and has consequences particularly regarding the world of
finance
Finance refers to monetary resources and to the study and Academic discipline, discipline of money, currency, assets and Liability (financial accounting), liabilities. As a subject of study, is a field of Business administration, Business Admin ...
. The authors summed the idea in the abstract as follows:
The paper deals also with the
reflection effect, concerning
risk seeking
In accounting, finance, and economics, a risk-seeker or risk-lover is a person who has a preference ''for'' risk.
While most investors are considered risk ''averse'', one could view casino-goers as risk-seeking. A common example to explain risk ...
and
risk aversion
In economics and finance, risk aversion is the tendency of people to prefer outcomes with low uncertainty to those outcomes with high uncertainty, even if the average outcome of the latter is equal to or higher in monetary value than the more c ...
.
Great Recession and executive compensation
More recently, the
Great Recession
The Great Recession was a period of market decline in economies around the world that occurred from late 2007 to mid-2009. and the ongoing
controversy on executive compensation brought the
principal–agent problem
The principal–agent problem refers to the conflict in interests and priorities that arises when one person or entity (the " agent") takes actions on behalf of another person or entity (the " principal"). The problem worsens when there is a gr ...
again to the centre of debate, in particular regarding
corporate governance
Corporate governance refers to the mechanisms, processes, practices, and relations by which corporations are controlled and operated by their boards of directors, managers, shareholders, and stakeholders.
Definitions
"Corporate governance" may ...
and
problems with incentive structures.
References
Further reading
*
* Bouman, John
Principles of Microeconomics – free fully comprehensive Principles of Microeconomics and Macroeconomics texts Columbia, Maryland, 2011
* Colander, David. ''Microeconomics.'' McGraw-Hill Paperback, 7th Edition: 2008.
*
* Eaton, B. Curtis; Eaton, Diane F.; and Douglas W. Allen. ''Microeconomics''. Prentice Hall, 5th Edition: 2002.
*
Frank, Robert H.; ''Microeconomics and Behavior''. McGraw-Hill/Irwin, 6th Edition: 2006.
* Friedman, Milton. ''Price Theory.'' Aldine Transaction: 1976
* Hagendorf, Klaus
Labour Values and the Theory of the Firm. Part I: The Competitive Firm. Paris: EURODOS; 2009.* Hicks, John R. ''
Value and Capital
{{Italic title
''Value and Capital'' is a book by the British economist John Richard Hicks, published in 1939. It is considered a classic exposition of microeconomic theory. Central results include:
* extension of consumer theory for individual ...
''. Clarendon Press.
939
Year 939 ( CMXXXIX) was a common year starting on Tuesday of the Julian calendar.
Events
By place
Europe
* Hugh the Great, count of Paris, rebels against King Louis IV ("d'Outremer") and gains support from William I, duke of Normandy ...
1946, 2nd ed.
*
Hirshleifer, Jack., Glazer, Amihai, and
Hirshleifer, David, ''Price theory and applications: Decisions, markets, and information.'' Cambridge University Press, 7th Edition: 2005.
* Jehle, Geoffrey A.; and
Philip J. Reny. ''Advanced Microeconomic Theory.'' Addison Wesley Paperback, 2nd Edition: 2000.
* Katz, Michael L.; and Harvey S. Rosen. ''Microeconomics''. McGraw-Hill/Irwin, 3rd Edition: 1997.
* Kreps, David M. ''A Course in Microeconomic Theory''. Princeton University Press: 1990
* Landsburg, Steven. ''Price Theory and Applications''. South-Western College Pub, 5th Edition: 2001.
* Mankiw, N. Gregory. ''Principles of Microeconomics''. South-Western Pub, 2nd Edition: 2000.
*
Mas-Colell, Andreu; Whinston, Michael D.; and Jerry R. Green. ''Microeconomic Theory''. Oxford University Press, US: 1995.
* McGuigan, James R.; Moyer, R. Charles; and Frederick H. Harris. ''Managerial Economics: Applications, Strategy and Tactics''. South-Western Educational Publishing, 9th Edition: 2001.
* Nicholson, Walter. ''Microeconomic Theory: Basic Principles and Extensions.'' South-Western College Pub, 8th Edition: 2001.
*
Perloff, Jeffrey M. ''Microeconomics''. Pearson – Addison Wesley, 4th Edition: 2007.
* Perloff, Jeffrey M. ''Microeconomics: Theory and Applications with Calculus''. Pearson – Addison Wesley, 1st Edition: 2007
* Pindyck, Robert S.; and Daniel L. Rubinfeld.'' Microeconomics.'' Prentice Hall, 7th Edition: 2008.
* Ruffin, Roy J.; and Paul R. Gregory. ''Principles of Microeconomics''. Addison Wesley, 7th Edition: 2000.
*
Varian, Hal R. (1987). "microeconomics," ''
The New Palgrave: A Dictionary of Economics'', v. 3, pp. 461–63.
* Varian, Hal R. ''Intermediate Microeconomics: A Modern Approach''. W. W. Norton & Company, 8th Edition: 2009.
* Varian, Hal R. ''Microeconomic Analysis''. W. W. Norton & Company, 3rd Edition: 1992.
External links
* http://media.lanecc.edu/users/martinezp/201/MicroHistory.html – a brief history of microeconomics
Podcasts and videos
Related Nobel Prize lecture videos and other material*
George Akerlof, Michael Spence, and Joseph Stiglitz (2001) "Analyses of markets with asymmetric information".*
Daniel Kahneman (2002) "for having integrated insights from psychological research into economic science, especially concerning human judgment and decision-making under uncertainty" and Vernon L. Smith (2002) "for having established laboratory experiments as a tool in empirical economic analysis, especially in the study of alternative market mechanisms."
{{economics
*History
*microeconomics