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''Mama'' is the debut studio
extended play An extended play record, usually referred to as an EP, is a musical recording that contains more tracks than a single but fewer than an album or LP record.
(EP) by South Korean-Chinese
boy band A boy band is loosely defined as a vocal group consisting of young male singers, usually in their teenage years or in their twenties at the time of formation. Generally, boy bands perform love songs marketed towards girls and young women. Ma ...
Exo-K and Exo-M. It was released by
SM Entertainment SM Entertainment Co., Ltd. () is a South Korean multinational entertainment agency. It is one of South Korea's largest entertainment companies where it was established in 1995 by record executive and record producer Lee Soo-man. The company ha ...
on April 9, 2012 in two language editions – Exo-K's
Korean Korean may refer to: People and culture * Koreans, ethnic group originating in the Korean Peninsula * Korean cuisine * Korean culture * Korean language **Korean alphabet, known as Hangul or Chosŏn'gŭl **Korean dialects and the Jeju language ** ...
version and Exo-M's
Mandarin Mandarin or The Mandarin may refer to: Language * Mandarin Chinese, branch of Chinese originally spoken in northern parts of the country ** Standard Chinese or Modern Standard Mandarin, the official language of China ** Taiwanese Mandarin, Stand ...
version.


Background

The EP was produced by
Lee Soo-man Lee Soo-man (, born 18 June 1952) is a South Korean business executive and record producer who is best known for being the founder of SM Entertainment, a multinational South Korean entertainment company based in Seoul. He has also been referre ...
, who is also the main producer for the group. The title for the EP is a
Korean Korean may refer to: People and culture * Koreans, ethnic group originating in the Korean Peninsula * Korean cuisine * Korean culture * Korean language **Korean alphabet, known as Hangul or Chosŏn'gŭl **Korean dialects and the Jeju language ** ...
term used to address to a royal person, similar to the attributes "
your highness ''Your Highness'' is a 2011 American stoner comic fantasy film directed by David Gordon Green. It stars Danny McBride, James Franco, Natalie Portman, Zooey Deschanel and Justin Theroux. Written by McBride and Ben Best, the film was releas ...
" or "
your majesty Majesty (abbreviated HM for His Majesty or Her Majesty, oral address Your Majesty; from the Latin ''maiestas'', meaning "greatness") is used as a manner of address by many monarchs, usually kings or queens. Where used, the style outranks the st ...
" in English. The title single "Mama" is written by
Yoo Young-jin Yoo Young-jin is a South Korean singer-songwriter, record producer and vocal trainer under SM Entertainment. He has produced and written songs for H.O.T., S.E.S, BoA, Shinhwa, TVXQ, CSJH The Grace, Super Junior, Girls' Generation, Shinee, f ...
, who also co-wrote two other singles from the EP, "What Is Love" and "History".


Promotion

From December 2011 to February 2012, SM Entertainment released twenty-three teaser trailers featuring the members of the group, which included some previews of the songs from the EP. The track "Angel" is used as background music in four teaser trailers. The track "Two Moons" is featured in Teaser #12, which starred Exo-K's Kai and Exo-M's
Lay Lay may refer to: Places *Lay Range, a subrange of mountains in British Columbia, Canada * Lay, Loire, a French commune * Lay (river), France *Lay, Iran, a village * Lay, Kansas, United States, an unincorporated community People * Lay (surname ...
. "Machine" is featured in Teaser #5, starring Kai. The track "What is Love" is featured in two teaser trailers. Exo-K promoted the title track "Mama" on music shows, along with track "History". They made their debut at music shows including SBS's ''
Inkigayo ''Inkigayo'' ( ko, 인기가요; English title: ''The Music Trend'', previously ''Popular Song'') is a South Korean music program broadcast by SBS. It airs live every Sunday. The show features some of the latest and most popular artists who p ...
'',
Mnet M-Net (an abbreviation of Electronic Media Network) is a South African pay television channel established by Naspers in 1986. The channel broadcasts both local and international programming, including general entertainment, children's series, ...
's ''
M! Countdown ''M Countdown'' () is a South Korean music program broadcast by Mnet. The show features appearances by popular music artists who also perform live on stage. It is broadcast from CJ E&M Center Studio in Sangam-dong, Mapo District, Seoul. ...
'', KBS's '' Music Bank'' and MBC's ''
Show! Music Core ''Show! Music Core'' (), or simply ''Music Core'' is a South Korean music television program broadcast by MBC. It airs live every Saturday at 15:30 (KST). The show features some of the latest and most popular artists who perform live on stage. ...
'' from April 8 to April 15, while Exo-M performed at China's ''12th Yinyue Fengyun Bang Awards'' that same day. Exo-K promoted the album by performing "Mama" on Korean music shows every week. Exo-M supported the album by being billed as the supporting artist on the Indonesian leg of
Super Junior Super Junior (; stylized in all caps), also known as SJ or SuJu, is a South Korean boy band formed by Lee Soo-man, the founder of SM Entertainment in 2005. They are also dubbed by the media as the "King of Hallyu Wave" due to their promine ...
's ''Super Show 4'' concert tour, and made consistent appearances on Chinese televised music programs and variety shows, including a guest appearance on an episode of '' Happy Camp''.


Release and reception

The group's prologue single, "What Is Love" was released on January 30, 2012. A second prologue single, "History" was released on March 9. On March 31, 2012, SM Entertainment unveiled a teaser trailer for the music video of the EP's title single, "
Mama Mama(s) or Mamma or Momma may refer to: Roles *Mother, a female parent * Mama-san, in Japan and East Asia, a woman in a position of authority *Mamas, a name for female associates of the Hells Angels Places *Mama, Russia, an urban-type settlement ...
" at Exo's concert showcase in
Seoul Seoul (; ; ), officially known as the Seoul Special City, is the Capital city, capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the North Korea, Democratic People's Republic of Korea (North Korea ...
, South Korea. On April 6, the company released the album jacket photos for both of Exo-K and Exo-M's albums. The EP was released on April 9, 2012, simultaneously in China, South Korea, and the international
iTunes Store The iTunes Store is a digital media store operated by Apple Inc. It opened on April 28, 2003, as a result of Steve Jobs' push to open a digital marketplace for music. As of April 2020, iTunes offered 60 million songs, 2.2 million apps, 25,00 ...
. Both versions of the EP were a commercial success; Exo-K's version reached to number one on South Korea's
Gaon Album Chart The Circle Album Chart, previously known as the Gaon Album Chart, is a record chart ranking the 100 most popular albums, extended plays and single albums in South Korea based on their pure sales. It is a part of the Circle Chart The Circle C ...
, number four on China's
Sina Sina may refer to: Relating to China * Chin (China), or Sina (), old Chinese form of the Sanskrit name Cina () ** Shina (word), or Sina ( ja, 支那, links=no), archaic Japanese word for China ** Sinae, Latin name for China Places * Sina, Alba ...
Album Chart, and debuted at number eight on the Billboard World Albums Chart. Exo-M's version reached to number one on China's
Sina Sina may refer to: Relating to China * Chin (China), or Sina (), old Chinese form of the Sanskrit name Cina () ** Shina (word), or Sina ( ja, 支那, links=no), archaic Japanese word for China ** Sinae, Latin name for China Places * Sina, Alba ...
Album Chart, number four on the Gaon Album Chart, and number twelve on the Billboard World Albums Chart. All three singles by Exo-M were charted in various Chinese music and video charts, with the EP's title single topping the charts after one day of release. The music videos for all three singles peaked at number one on Chinese streaming websites, while Exo-K's "Mama" reached number seven on YouTube's Global Chart.


Singles


"What is Love"

"What is Love" was released for digital download from the
iTunes Store The iTunes Store is a digital media store operated by Apple Inc. It opened on April 28, 2003, as a result of Steve Jobs' push to open a digital marketplace for music. As of April 2020, iTunes offered 60 million songs, 2.2 million apps, 25,00 ...
and other Korean and mainland Chinese online retailers on January 30, 2012. The Korean version is performed by D.O. and Baekhyun of subgroup Exo-K and the Mandarin version by Chen and Lu Han of
Exo-M Exo ( ko, 엑소; stylized in all caps) is a South Korean-Chinese boy band based in Seoul formed by SM Entertainment in 2011 and debuted in 2012. The group consists of nine members: Xiumin, Suho, Lay, Baekhyun, Chen, Chanyeol, D.O., Kai ...
. The two music videos of the song were released on
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most ...
on the same day the song was made available for download. Each music video, though recorded in two different versions, featured all twelve members of Exo. The music videos consists of the combined video teasers that were previously released by the company.


"History"

"History" was digitally released on March 9, 2012 in both Korean and Mandarin. The Korean version is performed by subgroup Exo-K and the Mandarin version by
Exo-M Exo ( ko, 엑소; stylized in all caps) is a South Korean-Chinese boy band based in Seoul formed by SM Entertainment in 2011 and debuted in 2012. The group consists of nine members: Xiumin, Suho, Lay, Baekhyun, Chen, Chanyeol, D.O., Kai ...
. The music videos of the song were released on
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most ...
on March 8, 2012, one day before the song was made available for download through iTunes and other Korean and mainland Chinese online retailers. Both music videos featured all twelve members of Exo dancing in a windy, rocky setting and a bright blue
studio A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design, ...
. "History" debuted at number 27 on China's Sina New Singles Chart and ultimately reached to number six. On the Sina Hot Singles Chart, the song debuted at number 64 and peaked at number 14. In South Korea, "History" peaked at number 86.


Track listing

Credits adapted from
Naver Naver (Hangul: 네이버) is a South Korean online platform operated by the Naver Corporation. It was launched in 1999 as the first web portal in South Korea to develop and use its own search engine. It was also the world's first operator to i ...


Charts


Sales


Release history


Awards and nominations


References

{{Authority control 2012 EPs Exo EPs Korean-language EPs SM Entertainment EPs KMP Holdings EPs EMI Records EPs