Hisense Group Co., Ltd. is a Chinese multinational

major appliance A major appliance is a non-portable or semi-portable machine used for routine housekeeping tasks such as cooking, washing laundry, or food preservation. Such appliances are sometimes collectively known as white goods, as the products were trad ...

and electronics manufacturer headquartered in

Qingdao Qingdao, Mandarin: , (Qingdao Mandarin: t͡ɕʰiŋ˧˩ tɒ˥) is a prefecture-level city in the eastern Shandong Province of China. Located on China's Yellow Sea coast, Qingdao was long an important fortress. In 1897, the city was ceded to G ...

Shandong Shandong is a coastal Provinces of China, province in East China. Shandong has played a major role in Chinese history since the beginning of Chinese civilization along the lower reaches of the Yellow River. It has served as a pivotal cultural ...

province. Television sets are its main product, and it has been the largest TV manufacturer in China by

market share Market share is the percentage of the total revenue or sales in a Market (economics), market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those ...

since 2004. It was the world's fourth-largest TV manufacturer by market share in the first half of 2023 and the second-largest by number of units shipped in 2022. Hisense is also an original equipment manufacturer (OEM), so some of its products are sold to other companies and have brand names unrelated to Hisense. Two major subsidiaries of Hisense Group are listed companies: Hisense Visual Technology () and Hisense H.A. (, ).HISENSE HOME APPLIANCES GROUP CO., LTD.
/ref> Both had a

state ownership State ownership, also called public ownership or government ownership, is the ownership of an Industry (economics), industry, asset, property, or Business, enterprise by the national government of a country or State (polity), state, or a publi ...

of over 30% via Hisense's

holding company A holding company is a company whose primary business is holding a controlling interest in the Security (finance), securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own Share ...

before the end of 2020. Hisense Group has over 80,000

employees Employment is a relationship between two parties regulating the provision of paid labour services. Usually based on a contract, one party, the employer, which might be a corporation, a not-for-profit organization, a co-operative, or any othe ...

worldwide, as well as 14 industrial parks, some of which are located in China (Qingdao, Shunde, and Huzhou), the Czech Republic, South Africa, and Mexico. There are also 18 R&D centers located in China (Qingdao and

Shenzhen Shenzhen is a prefecture-level city in the province of Guangdong, China. A Special economic zones of China, special economic zone, it is located on the east bank of the Pearl River (China), Pearl River estuary on the central coast of Guangdong ...

), the United States, Germany, Slovenia, Israel, and other countries.Timeline
Hisense Official Site

History

Qingdao Number 2 Radio Factory, the predecessor of Hisense Group, was established in September 1969. The first product of the small factory was a radio sold under the

brand name A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

Red Lantern, but the company later gained the know-how to make TVs through a trial-production of black and white televisions ordered by the Shandong National Defense Office. That involved the technical training of three employees at another Chinese factory, Tianjin 712, resulting in the production of 82 televisions by 1971 and the development of transistor TVs by 1975. Its first TV model, the CJD18, was produced in 1978. Television production in China was limited until 1979, but a meeting of the Ministry of Electronics in Beijing concluded with calls for greater development of the civil-use electronics industry. Qingdao Number 2 Radio Factory was then merged with other local electronics makers and manufactured televisions under the name Qingdao General Television Factory in

province. The Hisense Group emerged in 1994 following radical changes initiated in 1992 by then-president Zhou Houjian, or perhaps even by Li Dezhen, director of the Electronic Instrument Bureau of Qingdao. The Hisense Electrical Appliance Share Holding Company (now Hisense Electrical Co Ltd) was publicly listed on the Shanghai Stock Exchange in April 1997. Increased competition and

price war A price war is a form of market competition in which companies within an industry engage in aggressive pricing activity "characterized by the repeated cutting of prices below those of competitors". This leads to a cycle, where each competitor att ...

s in the Chinese electronics market in the 1990s were a boon to Hisense, which gained ten failing enterprises by 1998. Eager to expand beyond consumer electronics, Hisense Group aimed to become a regional leader in household appliances, computers and communications as well. This strategy prompted great outlays of capital on R&D and on the creation of industrial parks, etc. Aware of the limitations in its own technology, Hisense opted to purchase technology from various companies. These include Matsushita,

Hitachi () is a Japanese Multinational corporation, multinational Conglomerate (company), conglomerate founded in 1910 and headquartered in Chiyoda, Tokyo. The company is active in various industries, including digital systems, power and renewable ener ...

, Lucent,

NEC is a Japanese multinational information technology and electronics corporation, headquartered at the NEC Supertower in Minato, Tokyo, Japan. It provides IT and network solutions, including cloud computing, artificial intelligence (AI), Inte ...

Sanyo is a former Japanese electronics manufacturer founded in 1947 by Toshio Iue, the brother-in-law of Kōnosuke Matsushita, the founder of Matsushita Electric Industrial, now known as Panasonic. Iue left Matsushita Electric to start his own bu ...

Toshiba is a Japanese multinational electronics company headquartered in Minato, Tokyo. Its diversified products and services include power, industrial and social infrastructure systems, elevators and escalators, electronic components, semiconductors ...

, and

Qualcomm Qualcomm Incorporated () is an American multinational corporation headquartered in San Diego, California, and Delaware General Corporation Law, incorporated in Delaware. It creates semiconductors, software and services related to wireless techn ...

. In 2005, Hisense developed a digital media processing chip named "HiView" for color television sets. In 2013, Hisense invented a type of transparent 3D television. In July 2015, Hisense bought a Mexico facility from Sharp for $23.7 million alongside rights to use the Sharp brand on televisions sold in North and South America. In November 2017, Hisense announced it would gain a 95% controlling stake in Toshiba Visual Solutions for US$113 million. In 2018, Hisense became the majority shareholder in Slovenian appliance manufacturer Gorenje with 95.4% of shares. In 2020, Hisense introduced the world's first true 8K 10 bit HDR screen TV that is based on an AI-powered HDR algorithm and an image quality engine claiming 6.5T supercomputing power. In May 2022, Hisense announced the launch of the company's first 4K Fire TV. The TV has a 50-inch 60 Hz display with a bezel-less design. It uses Hisense's proprietary ULED (Ultra LED) technology and comes with support for Dolby vision HDR with Fire TV built in.

Products and services

Klimatyzator hiSense na fasadzie budynku w Tomaszowie Mazowieckim w centralnej Polsce

Hisense manufactures

white goods A major appliance is a non-portable or semi-portable machine used for routine housekeeping tasks such as cooking, washing laundry, or food preservation. Such appliances are sometimes collectively known as white goods, as the products were tradi ...

, televisions,

set-top box A set-top box (STB), also known as a cable converter box, cable box, receiver, or simply box, and historically television decoder or a converter, is an information appliance device that generally contains a Tuner (radio)#Television, TV tuner inpu ...

es, digital TV broadcasting equipment, laptops, mobile phones, wireless modules, wireless PC cards and optical components for the telecommunications and data communications industries. In 2018, Hisense released its first OLED television, and its first 8K television was released in 2021. In the early 2020s, the company has expanded into the projector market. At the 2023 CES, Hisense also presented several gaming monitors. Although Hisense's core business are budget TVs, the company has a broad market coverage, offering devices in all price ranges. Particularly since the 2020s, the company has been offering high-end television models in large screen sizes, being the largest manufacturer of 100-inch TVs by shipment as of 2023. As of 2023, Hisense's

flagship A flagship is a vessel used by the commanding officer of a group of navy, naval ships, characteristically a flag officer entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically ...

TV line is the UX series of mini LED TVs, which is positioned above the company's OLED models. Hisense retails products under several brand names, including Hisense,

, Gorenje, Sharp, Kelon, Hitachi, Asko and Ronshen.

VIDAA

VIDAA is a

Linux Linux ( ) is a family of open source Unix-like operating systems based on the Linux kernel, an kernel (operating system), operating system kernel first released on September 17, 1991, by Linus Torvalds. Linux is typically package manager, pac ...

-based smart TV operating system developed by VIDAA USA, Inc., a subsidiary of Hisense. Introduced in 2014, VIDAA is designed to provide an integrated platform for accessing multimedia content, including streaming services, live TV, and applications, on smart televisions. It is implemented on a range of smart TVs produced by manufacturers such as Hisense,

, and Loewe. The operating system is able to aggregate content from various sources, allowing users to access content from different services from a unified platform. As of 2023, VIDAA runs on over 30 million connected devices worldwide and is the fastest-growing smart TV platform. In 2024, VIDAA was the second most installed smart TV operating system behind

Tizen Tizen () is a Linux-based operating system primarily developed by Samsung Electronics and supported by the Linux Foundation. The project was originally conceived as an HTML5-based platform for mobile devices to succeed MeeGo. It was backed by o ...

. VIDAA's partners include over 400 content providers, including services such as

Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

Amazon Prime Video Amazon Prime Video, known simply as Prime Video, is an American subscription video on-demand over-the-top streaming television service owned by Amazon. The service primarily distributes films and television series produced or co-produced by ...

Disney+ The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...

, Viaplay,

Crunchyroll Crunchyroll is an American Video on demand#Subscription models, subscription video on-demand Over-the-top media service, over-the-top Streaming media, streaming service owned by Sony, Sony Group Corporation. The service primarily distributes fi ...

, and regional platforms. In addition, VIDAA offers native integration with technologies such as

Dolby Vision Dolby Vision is a set of technologies developed by Dolby Laboratories for high dynamic range (HDR) video. It covers content creation, distribution, and playback. It includes dynamic metadata that define the aspect ratio and adjust the picture ...

, HDR10+, and DTS audio.

Projector

Hisense entered the

projector A projector or image projector is an optical device that projects an image (or moving images) onto a surface, commonly a projection screen. Most projectors create an image by shining a light through a small transparent lens, but some newer type ...

market in the mid-2010s. Popular models include the PX1-Pro and L9G, known for 4K UHD, HDR support, and advanced laser technology, offering vibrant visuals and excellent home cinema performance. Here is a list of Hisense projectors available in 2024, along with some key details * Hisense C2 Pro * Hisense PL2 * Hisense C2 Ultra * Hisense PX3-PRO Leica also provides a projector using Vidaa : * Leica Cine Play 1 based on Hisense C2 Ultra with improved optical bloc from Leica

Brands

Hisense sells under multiple

s: *Fridgemaster: A British fridge brand gained in 2012. *Gorenje: Acquired 100% of shares in 2019 of the Slovenian Gorenje. * Combine: Affixed to no frills air conditioners and refrigerators, Combine-branded products may be purchased by Chinese farmers. *Hisense-Hitachi: A brand of commercial air-conditioners designed and manufactured by a joint venture of Hisense and

. * Hisense Kelon: A high-end brand under Hisense can be found on refrigerators and air-conditioners. *Ronshen: High quality, middle-end air conditioners and refrigerators retail under this brand name.Kelon: "We Are a Multibrand Company"
Bloomberg, NOVEMBER 8, 2004 *Savor: A home appliance brand, from the eponymous Modern English word.Hisense Profile: Brand
Hisense Official Site *Toshiba: On 15 November 2017, Hisense reached a $114 million deal to acquire a 95% stake of

Visual Solutions.

Sharp

In 2015, Hisense received a five-year license to use the Sharp brand on televisions in the America. Hisense also bought a Sharp factory in Mexico. In June 2017, Hisense was sued by Sharp under its new owner

Foxconn Hon Hai Precision Industry Co., Ltd. (), Trade name, doing business as Hon Hai Technology Group () in Taiwan, Foxconn Technology Group () in China, and Foxconn () internationally, is a Taiwanese multinational corporation, multinational electron ...

, seeking to have the license agreement halted. Sharp accused Hisense of damaging its

brand equity Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the pro ...

by utilizing its trademarks on products it deemed to be "shoddily manufactured", including those that it believed to have violated U.S. safety standards for

electromagnetic radiation In physics, electromagnetic radiation (EMR) is a self-propagating wave of the electromagnetic field that carries momentum and radiant energy through space. It encompasses a broad spectrum, classified by frequency or its inverse, wavelength ...

, and deceptive advertising of their quality. Hisense denied it engaged in these practices, and stated that it planned to defend itself in court and "will continue to manufacture and sell quality televisions under the Sharp licensed brands." In February 2018, Sharp dropped the lawsuit.

Operations

Subsidiaries

Hisense owns over 40 subsidiaries,About Us
Hisense USA official site both inside and outside China. Hisense and

established Hisense-Hitachi Air-conditioning System Co Ltd in 2003. It designs, manufactures and markets its products, which include commercial and household central air-conditioning systems, in China. They sell Hisense-Hitachi products in Japan. It operates a commercial air-con production facility in the Hisense Information Industrial Park. Hisense Air Conditioning Co Ltd is a subsidiary set up in the Hisense Pingdu Home Appliance Industrial Park in Pingdu, China, in 1996 to produce air-conditioners using frequency conversion air-conditioner technology purchased from

. Hisense Australia Pty Ltd is headquartered in Qingdao, China. Hisense's Australian subsidiary helps distribute Hisense products. Hisense (Beijing) Electric Co Ltd took over a modern refrigerator factory near Beijing with the help of the local government after

Whirlpool A whirlpool is a body of rotating water produced by opposing currents or a current running into an obstacle. Small whirlpools form when a bath or a sink is draining. More powerful ones formed in seas or oceans may be called maelstroms ( ). ''Vo ...

withdrew from the project in 1998. Hisense (Beijing) Electric Co Ltd is now responsible for R&D, production and marketing of refrigerators. Hisense-Whirlpool (Zhejiang) Electric Appliances Co Ltd is a

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acce ...

between Hisense Kelon and Whirlpool formed in 2008 for the development and production of washing machines and refrigerators,Whirlpool closing Shanghai washing machine plant
reuters.com, Tue 7 April 2009 12:34pm EDT Hisense provides this joint venture with refrigerator know-how and Whirlpool, its washing machine manufacturing expertise.Whirlpool, Hisense in China appliance venture
reuters.com, Mon 28 April 2008 9:30am EDT The company operates a plant in Huzhou,

Zhejiang ) , translit_lang1_type2 = , translit_lang1_info2 = ( Hangzhounese) ( Ningbonese) (Wenzhounese) , image_skyline = 玉甑峰全貌 - panoramio.jpg , image_caption = View of the Yandang Mountains , image_map = Zhejiang i ...

province, which manufactures washing machines and large capacity refrigerators.Timeline
Hisense Official Site They created Hisense Export & Import Co Ltd in 1991, this subsidiary is tasked with establishing OEM contracts with foreign companies. Hisense Hungary Kft is a failed subsidiary established in 2004 as a joint venture with Flextronics. It was in Sárvár,

Vas County Vas (, ; ; or ; ) is an administrative county (Counties of Hungary, comitatus or ''vármegye'') of Hungary. It was also one of the counties of the former Kingdom of Hungary. It is part of the Centrope Project. Geography Vas County lies in weste ...

, Hungary. Hisense Hungary Kft assembled TVs. Initially, few of the products it manufactured sold under the Hisense brand name, and they focused on OEM products instead. As of 2009, the television plant has been shut down because of falling orders, and Hisense Hungary Kft operates with a staff of 13.Hisense Company Ltd's E-Trade Profile
businessweek.com In 2001, Hisense (Shandong) Information Technology Co Ltd created a subsidiary in

Jinan Jinan is the capital of the province of Shandong in East China. With a population of 9.2 million, it is one of the largest cities in Shandong in terms of population. The area of present-day Jinan has played an important role in the history of ...

province, and this subsidiary handles infrastructure-use IT. It develops and markets security technology and intelligent traffic control products and their software. Hisense Kelon Electrical Holdings Ltd is listed on two stock exchanges. Hisense Kelon is a large Hisense subsidiary. Hisense Intelligent Commercial Equipment Co Ltd was founded in 1989, this subsidiary manufactures, designs, markets and services

POS terminal A payment terminal, also known as a point of sale (POS) terminal, credit card machine, card reader, PIN pad, EFTPOS terminal (or by the older term as PDQ terminal which stands for "Process Data Quickly"), is a device which interfaces with paymen ...

, electronic cash registers and other specialized peripheral equipment for retailing, tax monitoring and finance.Hisense Intelligent Commercial Equipment Co. Ltd. (HICE)
Hisense Official Site It is also responsible for R&D and manufactures at the Hisense Yellow Island Information Product Manufacturing Park. Hisense Mobile Communications Technology Co Ltd was created in 2005. Hisense Mobile Communications Technology Co Ltd has its roots in the Hisense Mobile Communications Research Institute, an R&D team created in 2000.Company Profile
Hisense Mobile Communications Technology Official Site Holding 233 patents, 64 inventions and 116 software copyrights,
News, Hisense Mobile Communications Technology Official Site, 08-12-03 its products include mobile handsets, Linux OS smart phones, wireless modules, PC cards and industry customized terminals. The government of

erased Hisense Optics Co Ltd's debts and gave its assets to the Hisense Group in 1995. This subsidiary operates a remote control factory, a degaussing coil factory and an accessory parts factory. Products manufactured include remote controls,E Trade company profile for Hisense Optics
businessweek.com degaussing coils and injection molded parts. It may also produce or produced optical instruments, cameras and telephones. It operates an injection molding workshop in Nancun town, Qingdao. Hisense Optoelectronics Technology Co Ltd was created as a joint venture between Hisense, Ligent Photonics Inc, et al. in 2003, this subsidiary develops fiber optic products. Its R&D facilities are in Chicago and Qingdao, and it has a production base in the latter location.Hisense Intros 120km SFP Transceiver
lightreading.com, 19 Aug. 2004 It is also responsible for marketing Ligent Photonics Inc products in Asia. Hisense South Africa Development Enterprise Pty Ltd is the company's first overseas subsidiary. This failed joint venture with South African bank NED had a factory in South Africa that manufactured televisions and home-theater equipment. It may still be responsible for R&D and distribution to local retail outlets. Hisense USA Co is a Georgia-based subsidiary responsible for some activities in the US. Hisense USA may distribute products to retailers or establish an R&D center.Hisense USA Corporation
Hisense USA official site Founded in 2000 or 2001, it was initially headquartered in Los Angeles. It may initially have included an R&D facility. As of 2009, it has locations in Gwinnett, Suwanee, and unincorporated Gwinnett County,

Georgia Georgia most commonly refers to: * Georgia (country), a country in the South Caucasus * Georgia (U.S. state), a state in the southeastern United States Georgia may also refer to: People and fictional characters * Georgia (name), a list of pe ...

.Asian electronics maker grows in Gwinnett
Hisense Corporate News, 2009-06-30 Hisense and Ligent Photonics Inc. established a joint venture in 2002. This subsidiary designs, develops and fabricates optical components for the telecommunications and data communications industries. Products are designed at its headquarters in St Charles,

Illinois Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. It borders on Lake Michigan to its northeast, the Mississippi River to its west, and the Wabash River, Wabash and Ohio River, Ohio rivers to its ...

, and manufactured in China. This joint venture sells in North America, Europe and the Middle East through a network of sales representatives and in Asia through Hisense Optoelectronics.About Us
Ligent Photonics Official Site Qingdao Hisense Communications Co Ltd is a subsidiary manufactures mobile phones and operates an R&D facility. Established in 2001, it has a technical cooperation effort with

and operates a mobile phone production base in a Hisense IT Industrial Park 90 minutes from Qingdao.Mobile Phones and Accessories
Global Sources, September 2004, page 108, ''Google Book Search'' One of its products, the Hisense C108, is the first mobile phone to use Qualcomm's biomimetic screen technology, Mirasol,Ultra Low-power Handset to Begin Shipping in China in 2008
PRNewswire, BARCELONA, Spain, 11 February which allows it to be easily read in direct sunlight. Qingdao Hisense Network Technology Co Ltd was established in 2004. This subsidiary grew out of an internal Hisense department, the Information Technology Center, and provides IT consultancy services.Hisense Electronics Technological Service Co., Ltd
fdbnetwork.com Qingdao Hisense Property Management Co Ltd provides property management services, as well as product design, mold design, pattern making and mold processing and manufacturing, through this subsidiary.Management
Hisense Official Site Qingdao Hisense Real Estate Co Ltd was created in 1995. This subsidiary has over 40 completed developments in

province, including residential buildings, apartments, villas, townhouses, office buildings and large industrial parks.Real Estate
Hisense Official Site Qingdao Hisense TransTech Co Ltd was founded in October 1998, this subsidiary manufactures and markets electronicsE-Trade Company Overview
Businessweek.com for urban traffic, public transport and logistics.Hisense TransTech
Hisense TransTech Official Site Its products include traffic light control systems, traffic signal controllers, comprehensive public security and traffic information platforms, digital traffic violation video processing systems, public transport dispatch systems, the Hisense intelligent vehicular terminal, the Hisense mobile audio-visual intelligent vehicular terminal and electronic

stop sign A stop sign is a traffic sign designed to notify drivers that they must come to a complete stop and make sure the intersection (road), intersection (or level crossing, railroad crossing) is safely clear of vehicles and pedestrians before contin ...

s. Its products are marketed under the HiCon, HiECS, HiATMP, and HiDVS brand names. As of 2005, Hisense Italy, Hisense's Italian office, may manage own-brand (as opposed to OEM) sales. Wuhu Ecan Motors Co Ltd is a joint venture between Guangdong Kelon (Rongsheng) Co Ltd, Xiwenjin Co Ltd and Luminous Industrial Ltd. This company produces electric motors for the information industry and for office automation. It is in the Wuhu National High-tech and Industry Development Zone.芜湖盈嘉电机有限公司 (Wuhu Ecan Motors Co Ltd) 公司简介 (Company Profile)
jdjob88.com

Production bases

Hisense owns at least 14 manufacturing parks worldwide
Hisense Intelligent Commercial Equipment Co., Ltd.'s Alibaba.com site and operates several production bases. Hisense Guangdong Multimedia Industrial Base was put into operation on 28 September 2007. This industrial base produces flat panel TVs and is in the Shunde District of the city of

Foshan Foshan (, ; Chinese: 佛山) is a prefecture-level city in central Guangdong Province, China. The entire prefecture covers and had a population of 9,498,863 as of the 2020 census. The city is part of the western side of the Pearl River Delta m ...

Guangdong ) means "wide" or "vast", and has been associated with the region since the creation of Guang Prefecture in AD 226. The name "''Guang''" ultimately came from Guangxin ( zh, labels=no, first=t, t= , s=广信), an outpost established in Han dynasty ...

.Hisense Guangdong Multimedia Industry Base Put into Production Officially
Official Site of the Shunde People's Government of Foshan, 2007-09-30 Hisense Industrial Park in South Africa was set up to manufacture televisions and white goods.China's Hisense to build industrial park in South Africa – Xinhua
forbes.com, 01.21.07, 10:25 PM ET Hisense Information Industrial Park was created in 2001
Hisense Official Site and in

,Household Appliances
CEC China Official Site this industrial park is on 80 hectares of land. Hisense-Hitachi operates a commercial air-conditioning manufacturing facility in the park and from 2007 a LCD TV module production line also calls the park home.
Hisense Official Site Hisense Pingdu Home Appliance Industrial Park was in Pingdu, Shandong, it is home to Hisense Air Conditioning Co Ltd. Hisense Yellow Island Information Product Manufacturing Park was encompassing over , Hisense Yellow Island Information Product Manufacturing Park is one of the twelve industrial parks owned by Hisense as of 2009. Huzhou production base is a Hisense inverter-type/variable-frequency air-conditioner production base is in Huzhou,

, and was set up on 8 May 2005. A joint venture between Hisense Air Conditioner Co Ltd and Zhejiang Xianke Air Conditioner Co, it is operated by subsidiary Hisense (Zhejiang) Air Conditioner Co Ltd and comprises a 60,000 square meter factory and over 200 mu of land. Hisense Whirlpool (Huzhou) Household Appliances Industrial Park is a production base that manufactures washing machines and refrigerators for a joint venture with

is at this Huzhou park. It comprises an 80,000 square meter factory on 20 hectares of land.Hisense Huzhou Projects
CEC Official Site Nanjing Refrigerator Industrial Park is in the Nanjing Xingang Economic and Technological Development Zone of

Nanjing Nanjing or Nanking is the capital of Jiangsu, a province in East China. The city, which is located in the southwestern corner of the province, has 11 districts, an administrative area of , and a population of 9,423,400. Situated in the Yang ...

Jiangsu Jiangsu is a coastal Provinces of the People's Republic of China, province in East China. It is one of the leading provinces in finance, education, technology, and tourism, with its capital in Nanjing. Jiangsu is the List of Chinese administra ...

. A refrigerator production base is in this industrial park.Timeline
Hisense Official Site The site's factory is 52,000 square meters in size.
CEC Official Site Sichuan production base is a Hisense Kelon refrigerator production base with a 36,000 square meter factory is in

Chengdu Chengdu; Sichuanese dialects, Sichuanese pronunciation: , Standard Chinese pronunciation: ; Chinese postal romanization, previously Romanization of Chinese, romanized as Chengtu. is the capital city of the Chinese province of Sichuan. With a ...

Sichuan Sichuan is a province in Southwestern China, occupying the Sichuan Basin and Tibetan Plateau—between the Jinsha River to the west, the Daba Mountains to the north, and the Yunnan–Guizhou Plateau to the south. Its capital city is Cheng ...

.Hisense Kelon Refrigerator Project
CEC Official Site

Partnerships

In July 2008, Hisense agreed with Melbourne & Olympic Parks, allowing them six-year naming rights to Hisense Arena, a MelbourneHisense Arena
Melbourne & Olympic Parks website venue for spectator sports such as

basketball Basketball is a team sport in which two teams, most commonly of five players each, opposing one another on a rectangular Basketball court, court, compete with the primary objective of #Shooting, shooting a basketball (ball), basketball (appro ...

netball Netball is a ball sport played on a rectangular court by two teams of seven players. The primary objective is to shoot a ball through the defender's goal ring while preventing the opposing team from shooting through their own. It is one of a ...

, dance sports,

cycling Cycling, also known as bicycling or biking, is the activity of riding a bicycle or other types of pedal-driven human-powered vehicles such as balance bikes, unicycles, tricycles, and quadricycles. Cycling is practised around the world fo ...

gymnastics Gymnastics is a group of sport that includes physical exercises requiring Balance (ability), balance, Strength training, strength, Flexibility (anatomy), flexibility, agility, Motor coordination, coordination, artistry and endurance. The movem ...

and

tennis Tennis is a List of racket sports, racket sport that is played either individually against a single opponent (singles (tennis), singles) or between two teams of two players each (doubles (tennis), doubles). Each player uses a tennis racket st ...

.Hisense Arena
austadiums.com It is the first stadium in the world to be named after a Chinese company. By 2018, the arena had been renamed ''Melbourne Arena''. In China, Hisense has begun a relationship with

Beihang University Beihang University (BUAA; formerly as Beijing University of Aeronautics and Astronautics) is a public university in Haidian, Beijing, Haidian, Beijing, China. It is affiliated with the Ministry of Industry and Information Technology. The univers ...

(Beijing University of Aeronautics and Astronautics) to set up an engineering postgraduate program approved by the

Ministry of Education An education ministry is a national or subnational government agency politically responsible for education. Various other names are commonly used to identify such agencies, such as Ministry of Education, Department of Education, and Ministry of Pub ...

and a collaboration with

Peking University Peking University (PKU) is a Public university, public Types of universities and colleges in China#By designated academic emphasis, university in Haidian, Beijing, China. It is affiliated with and funded by the Ministry of Education of the Peop ...

to set up an MBA remote education program. Hisense was the global partner for the Lotus F1 team in 2014 and Infiniti Red Bull Racing team from 2015 to 2017. Hisense was the main sponsor of the UEFA Euro 2016 and subsequently expanded their deal with the Union of European Football Associations (UEFA) to include all National Team Football competitions ahead of the

UEFA Euro 2020 The 2020 UEFA European Football Championship, commonly referred to as UEFA Euro 2020 or simply Euro 2020, was the 16th UEFA European Championship, the Anniversary#Latin-derived numerical names, quadrennial international men's association footb ...

, with the current deal set to expire in 2026. Hisense has become an official sponsor of the

FIFA World Cup The FIFA World Cup, often called the World Cup, is an international association football competition among the senior List of men's national association football teams, men's national teams of the members of the FIFA, Fédération Internatio ...

, starting in the 2018 tournament in Russia and continuing to the next tournament in Qatar. Hisense also engages in various global marketing and advertising activities for both the

2017 FIFA Confederations Cup The 2017 FIFA Confederations Cup was the tenth and final edition of the FIFA Confederations Cup, a quadrennial international men's Association football, football tournament organised by FIFA. It was held in Russia, from 17 June to 2 July 2017, ...

and the 2018 FIFA World Cup. On 27 July 2017, Hisense and Aston Villa F.C. announced a strategic partnership. In March 2020, Hisense announced they had entered a three-year agreement to be a major sponsor of the National Rugby League (NRL), in a deal that spans the NRL Telstra Premiership,

State of Origin series The State of Origin series is an annual best-of-three rugby league series between two States and territories of Australia, Australian state representative sides, the New South Wales rugby league team, New South Wales Blues and the Queensland ru ...

, and NRL TV. Hisense has also been given the naming rights to Thursday Night Football as part of the agreement. In August 2024, Hisense partnered with the makers of the game '' Black Myth: Wukong'', introducing an exclusive picture mode specifically designed for playing the game which is available on selected TV models from Hisense. On 30 October 2024, Hisense has been announced as the first official partner for the 2025 FIFA Club World Cup.

Notes

References

External links

*
Official website of Hisense Europe

List of Hisense subsidiaries
Electronics companies established in 1969 Electronics companies of China Government-owned companies of China Chinese companies established in 1969 1997 initial public offerings Computer hardware companies Computer systems companies Companies listed on the Shanghai Stock Exchange Consumer electronics brands Display technology companies Mobile phone manufacturers Mobile phone companies of China Point of sale companies Heating, ventilation, and air conditioning companies Home appliance brands Home appliance manufacturers of China Multinational companies headquartered in China Chinese brands Video equipment manufacturers Electric motor manufacturers Pump manufacturers Engine manufacturers of China {{authority control