Hipstamatic is a

digital photography Digital photography uses cameras containing arrays of electronic photodetectors interfaced to an analog-to-digital converter (ADC) to produce images focused by a lens, as opposed to an exposure on photographic film. The digitized image is ...

application for

iPhone The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...

sold by Hipstamatic, LLC. It uses the phone's camera to allow the user to shoot photographs, to which it applies a number of software

filters Filtration is a physical process that separates solid matter and fluid from a mixture. Filter, filtering, filters or filtration may also refer to: Science and technology Computing * Filter (higher-order function), in functional programming * Fil ...

to make the images look as though they were taken with a vintage

film camera A movie camera (also known as a film camera and cine-camera) is a type of photographic camera that rapidly takes a sequence of photographs, either onto film stock or an image sensor, in order to produce a moving image to display on a screen. In c ...

. The user can choose among a number of effects which are presented in the application as simulated

lenses A lens is a transmissive optical device that focuses or disperses a light beam by means of refraction. A simple lens consists of a single piece of transparent material, while a compound lens consists of several simple lenses (''elements''), ...

films A film, also known as a movie or motion picture, is a work of Visual arts, visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, emotions, or atmosphere through the use of moving images that are gen ...

and flashes. Several of these are included with the application, while others may be acquired through an in-app purchase. The application had sold four million copies as of January 2012. A new version, Hipstamatic X, was launched in 2023.

Background

According to Hipstamatic, the Hipstamatic 100 camera was developed in the early 1980s by Bruce and Winston Dorbowski, but was a commercial failure, selling fewer than 200 units. The application's styling is based on the style of a cheap plastic analog photographic camera. It is assumed that the backstory is

viral advertising Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way th ...

. Hipstamatic is part of a

retro Retro style is imitative or consciously derivative of lifestyles, trends, or art forms from the past, including in music, modes, fashions, or attitudes. It has been argued that there is a nostalgia cycle in popular culture. Definition The term ...

trend in

photography Photography is the visual arts, art, application, and practice of creating images by recording light, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film. It is empl ...

, which has seen a rise in the popularity of cheap and technically obsolete analog cameras (such as

Lomography Lomography, or simply lomo, is a photographic style which involves taking spontaneous photographs with minimal attention to technical details. Lomographic images often exploit the unpredictable, non-standard optical traits of toy cameras (such as ...

and Polaroid

instant camera An instant camera is a camera which uses instant film, self-developing film to create a chemically Photographic processing, developed print shortly after taking the picture. Polaroid Corporation pioneered (and Patent, patented) consumer-friend ...

s), as well as software

and

smartphone A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as multi ...

software that emulate such cameras. Other vintage photography applications include CameraBag and

Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...

. Like Hipstamatic, they often include

social networking A social network is a social structure consisting of a set of social actors (such as individuals or organizations), networks of Dyad (sociology), dyadic ties, and other Social relation, social interactions between actors. The social network per ...

features. Some phones include similar built-in filters.

Reception

The application had sold 4 million times as of January 2012. It received additional publicity when ''

The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...

'' photographer Damon Winter used it in 2010 to illustrate a front-page story about the

Afghanistan War War in Afghanistan, Afghan war, or Afghan civil war may refer to: *Conquest of Afghanistan by Alexander the Great (330 BC – 327 BC), the conquest of Afghanistan by the Macedonian Empire * Muslim conquests of Afghanistan, a series of campaigns in ...

. The story so illustrated was: Winter's images gained recognition by receiving third place in the

Pictures of the Year International Pictures of the Year International (POYi) is a professional development program for visual journalism, visual journalists run on a non-profit basis by the Missouri School of Journalism's Donald W. Reynolds Journalism Institute. POYi began as an a ...

photojournalism competition. In 2013, P&TLuxembourg issued a series of

postage stamp A postage stamp is a small piece of paper issued by a post office, postal administration, or other authorized vendors to customers who pay postage (the cost involved in moving, insuring, or registering mail). Then the stamp is affixed to the f ...

s featuring Hipstamatic photographs realized by François Besch.

References

External links

* {{Official website, http://hipstamatic.com
Vice Article
IOS software Camera software