High Off Life
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''High Off Life'' is the eighth studio album by American rapper
Future The future is the time after the past and present. Its arrival is considered inevitable due to the existence of time and the laws of physics. Due to the apparent nature of reality and the unavoidability of the future, everything that currently ex ...
, released on May 15, 2020, by
Freebandz Freebandz (or Freebandz Entertainment, business name of Wilburn Holding Co.) is an American record label founded by Atlanta-based rapper Future (rapper), Future in 2011. The label's releases are distributed through Epic Records. Freebandz has sign ...
and
Epic Records Epic Records is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America, the American division of Japanese conglomerate Sony is a Japanese multinational conglomerate (company), cong ...
. The album was executive produced by close friend and frequent collaborator
DJ Esco William Seay Moore (born December 31, 1990) known professionally as DJ Esco, is an American DJ, record producer, record executive, and songwriter. He is best known for his 2016 single " Too Much Sauce" (featuring Future and Lil Uzi Vert), which pe ...
. It features guest appearances by
Travis Scott Jacques Bermon Webster III (born April 30, 1991), known professionally as Travis Scott (formerly stylized as Travi$ Scott), is an American rapper, singer, songwriter, and record producer. Scott has had five number-one hits on the U.S. ''Bil ...
,
YoungBoy Never Broke Again Kentrell DeSean Gaulden (born October 20, 1999), known professionally as YoungBoy Never Broke Again or NBA YoungBoy, is an American rapper. From Louisiana, United States, Gaulden released eight independent mixtapes and garnered a regional foll ...
,
Young Thug Jeffery Lamar Williams II (born August 16, 1991), known professionally as Young Thug, is an American rapper. Known for his eccentric vocal style and fashion, he is considered an influential figure in modern hip hop music, hip hop and trap music ...
,
Lil Uzi Vert Symere Bysil Woods ( ; born July 31, 1995), known professionally as Lil Uzi Vert, is an American rapper, singer, and songwriter. Born and raised in Philadelphia, Pennsylvania, they gained initial recognition following the release of the commer ...
,
Drake Drake may refer to: Animals and creatures * A male duck * Drake (mythology), a term related to and often synonymous with dragon People and fictional characters * Drake (surname), a list of people and fictional characters with the family ...
,
Lil Durk Durk Derrick Banks (born October 19, 1992), known professionally as Lil Durk, is an American rapper. Regarded as a pioneering artist in the Chicago-based hip-hop subgenre drill music, he is often considered the subgenre's most commercially suc ...
,
Meek Mill Robert Rihmeek Williams (born May 6, 1987), known professionally as Meek Mill, is an American rapper. Born and raised in Philadelphia, Pennsylvania, he embarked on his career as a battle rapper, and later formed a short-lived rap group the Blo ...
, Doe Boy,
DaBaby Jonathan Lyndale Kirk (born December 22, 1991), known professionally as DaBaby (formerly Baby Jesus), is an American rapper. After releasing several mixtapes between 2014 and 2018, he signed with Interscope Records in January 2019 in a joint ...
, and
Lil Baby Dominique Armani Jones (born December 3, 1994), known professionally as Lil Baby, is an American rapper, singer, and songwriter. He rose to prominence following the release of his 2017 mixtapes ''Harder than Hard'' and ''Too Hard'' — the for ...
. ''High Off Life'' received generally favorable reviews from critics and debuted atop the US ''Billboard'' 200. It is Future's seventh album to top the chart. The album was supported by five singles: "100 Shooters", "Last Name", " Life Is Good", "Tycoon", and " Trillionaire", with "Life Is Good" peaking at number two on the US ''Billboard'' Hot 100.


Background

During an interview with '' XXL'', published on April 7, 2020, Future shared the album's title ''Life Is Good'', titled after the third single. Alongside the announcement, he described the album by stating; On May 12, 2020, the album was retitled to ''High Off Life'', as the previous title, ''Life Is Good'', was considered to not play well during the
COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
. American basketball player
Lonzo Ball Lonzo Anderson Ball (born October 27, 1997) is an American professional basketball player for the Chicago Bulls of the National Basketball Association (NBA). A point guard, he played college basketball for one season with the UCLA Bruins, earni ...
, a known fan of Future, posted an
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of the album's tracklist, whereafter
Epic Records Epic Records is an American record label owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America, the American division of Japanese conglomerate Sony is a Japanese multinational conglomerate (company), cong ...
officially announced the album's release on May 15, 2020.


Promotion


Singles

The album's first single, "100 Shooters" featuring American rappers
Meek Mill Robert Rihmeek Williams (born May 6, 1987), known professionally as Meek Mill, is an American rapper. Born and raised in Philadelphia, Pennsylvania, he embarked on his career as a battle rapper, and later formed a short-lived rap group the Blo ...
and Doe Boy, was released on July 12, 2019. The
music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...
for the song was released on August 22, 2019. The album's second single, "Last Name" featuring American rapper
Lil Durk Durk Derrick Banks (born October 19, 1992), known professionally as Lil Durk, is an American rapper. Regarded as a pioneering artist in the Chicago-based hip-hop subgenre drill music, he is often considered the subgenre's most commercially suc ...
, was released on November 15, 2019. The music video for the song was released on November 20. The album's third single, " Life Is Good" featuring Canadian rapper
Drake Drake may refer to: Animals and creatures * A male duck * Drake (mythology), a term related to and often synonymous with dragon People and fictional characters * Drake (surname), a list of people and fictional characters with the family ...
, was released on January 10, 2020, as well an accompanying music video. The song peaked at number two on the US ''Billboard'' Hot 100. The music video for the song, "Tycoon", was released on March 27, 2020. It was released for digital download on April 1, 2020, as the album's fourth single. The song peaked at number 76 on the ''Billboard'' Hot 100. " Trillionaire" featuring American rapper
YoungBoy Never Broke Again Kentrell DeSean Gaulden (born October 20, 1999), known professionally as YoungBoy Never Broke Again or NBA YoungBoy, is an American rapper. From Louisiana, United States, Gaulden released eight independent mixtapes and garnered a regional foll ...
, was sent to
rhythmic contemporary Rhythmic contemporary, also known as Rhythmic Top 20, Rhythmic Top 30, Rhythmic Top 40, Rhythmic CHR or rhythmic crossover, is a primarily American music-radio format that includes a mix of EDM, upbeat rhythmic pop, hip-hop and upbeat R&B hit ...
radio on May 26, 2020, as the album's fifth single. The song peaked at number 34 on the ''Billboard'' Hot 100.


Promotional singles

The
remix A remix, also sometimes called reorchestration or rework, is a piece of media which has been altered or contorted from its original state by adding, removing, or changing pieces of the item. A song, piece of artwork, book, poem, or photograph ca ...
of "Life Is Good" featuring Drake and American rappers
DaBaby Jonathan Lyndale Kirk (born December 22, 1991), known professionally as DaBaby (formerly Baby Jesus), is an American rapper. After releasing several mixtapes between 2014 and 2018, he signed with Interscope Records in January 2019 in a joint ...
and
Lil Baby Dominique Armani Jones (born December 3, 1994), known professionally as Lil Baby, is an American rapper, singer, and songwriter. He rose to prominence following the release of his 2017 mixtapes ''Harder than Hard'' and ''Too Hard'' — the for ...
, was released on February 15, 2020, as the album's first
promotional single A promotional recording, promo, or plug copy is an audio or video recording distributed free, usually in order to promote a recording that is or soon will be commercially available. Promos are normally sent directly to broadcasters, such as mu ...
.


Critical reception

''High Off Life'' was met with generally favorable reviews. At
Metacritic Metacritic is an American website that aggregates reviews of films, television shows, music albums, video games, and formerly books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created ...
, which assigns a
normalized Normalization or normalisation refers to a process that makes something more normal or regular. Science * Normalization process theory, a sociological theory of the implementation of new technologies or innovations * Normalization model, used in ...
rating out of 100 to reviews from professional publications, the album received an
average In colloquial, ordinary language, an average is a single number or value that best represents a set of data. The type of average taken as most typically representative of a list of numbers is the arithmetic mean the sum of the numbers divided by ...
score of 70, based on nine reviews. Aggregator AnyDecentMusic? gave it 6.3 out of 10, based on their assessment of the critical consensus. In a positive review, Dana Scott of ''
HipHopDX ''HipHopDX'' is an online magazine of Hip hop music, hip hop music criticism and news. ''HipHopDX'' has over 3.5M monthly readers, the website encompassing hip hop news, interviews, music, and reviews. The website's founder and CEO is Sharath C ...
'' wrote that "There are 21 tracks on jammed with booming, mellow Atlanta trap flare and some inconsistency between bangers and filler tracks with similar minimalist, psychedelic soundscapes". Jayasuriya Mehan from ''
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'' enjoyed the album, saying, "Except for the previously released singles that pad the end of the record in keeping with industry norms, ''High Off Life'' is better-paced and sequenced than most of Future's recent releases—the whole thing seems to glide by frictionlessly".
Rob Sheffield Robert James Sheffield (born February 2, 1966) is an American music journalist and author. He is a long time contributing editor at ''Rolling Stone'', writing about music, TV, and pop culture. Previously, he was a contributing editor at '' Blen ...
of ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...
'' gave the album a positive review, stating that "''High Off Life'' is Future at his most optimistic, as the man from ''
Pluto Pluto (minor-planet designation: 134340 Pluto) is a dwarf planet in the Kuiper belt, a ring of Trans-Neptunian object, bodies beyond the orbit of Neptune. It is the ninth-largest and tenth-most-massive known object to directly orbit the Su ...
'' decides to send out a positive message. But it's still got the spaced-out melancholy that always fills his sound, as he clocks some serious demon hours in the late-night druggy strip-club haze of his soul". Addison Herron-Wheeler of ''
Exclaim! ''Exclaim!'' is a Canadian music and entertainment publisher based in Toronto, which features coverage of new music across all genres with a special focus on Canadian and emerging artists. The monthly ''Exclaim!'' print magazine publishes seven ...
'' said, "Pretty much the only complaint is that, similar to all of his releases since the infamous ''
Evol EvoL (Korean: ) was a five-member South Korean girl group under the label Stardom Entertainment. They released their debut EP and music video for the track "We Are a Bit Different (우린 좀 달라; ''Urin Jom Dalla'')" on August 10, 2012. I ...
'', it delivers and lives up to the hype, but it doesn't build and surpass his previous work. It remains to be seen whether he will ever create an album that is better than everything he's done so far, but this is still an extremely solid release". ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American online magazine, digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, ...
'' critic Gary Suarez said, "While the commercial prospects for ''High Off Life'' remain high, Future seems, at least creatively, in a state of arrested development here. ... Still, when ''High Off Life'' succeeds, it does so extraordinarily". ''
NME ''New Musical Express'' (''NME'') is a British music, film, gaming and culture website, bimonthly magazine, and brand. Founded as a newspaper in 1952, with the publication being referred to as a "Rock music, rock inkie", the ''NME'' would be ...
''s Luke Morgan Britton wrote in a lukewarm review of ''High Off Life'' that " hetrap outlier exerts flashes of greatness... but doesn't quite fulfil his sales pitch", adding: "Future described his last album, 2019's ''
The Wizrd ''Future Hndrxx Presents: The Wizrd'' (also referred to simply as ''The Wizrd'' and stylized as ''The WIZRD'') is the seventh studio album by the American rapper Future, released on January 18, 2019, by Freebandz and Epic Records. It was announce ...
'', as the closing of a chapter, meaning that ''High Off Life'' seemed primed to signal a fresh start. Despite its glimpses of greatness, though, this album revisits too many of the rapper's trademark themes to truly make good on his jubilant pre-release promises." In a mixed review, ''
Beats Per Minute Beat, beats, or beating may refer to: Common uses * Assault, inflicting physical harm or unwanted physical contact * Battery (crime), a criminal offense involving unlawful physical contact * Battery (tort), a civil wrong in common law of in ...
''s Chase McMullen stated: "For the man who elevated devastated depravity into his own art form, it can't help but feel a bit disappointing to watch him continue to coast."


Industry awards


Commercial performance

''High Off Life'' was certified
gold Gold is a chemical element; it has chemical symbol Au (from Latin ) and atomic number 79. In its pure form, it is a brightness, bright, slightly orange-yellow, dense, soft, malleable, and ductile metal. Chemically, gold is a transition metal ...
by the
Recording Industry Association of America The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...
(RIAA) 30 minutes after its release due to a technicality that incorporates the track-equivalent units moved by previously released singles "Life Is Good" and "Tycoon". The album debuted at number one on the US ''Billboard'' 200 chart, with 153,000
album-equivalent unit The album-equivalent unit, or album equivalent, often shortened to just unit, is a sales metric in the music industry that defines the number of streaming media, songs streamed and music download, songs downloaded equal to one Record sales, tradi ...
s (including 16,000 pure album sales) in its first week. This became Future's seventh album to debut at number one. The album also accumulated a total of 186.3 million on-demand streams of the set's 21 tracks in the week ending May 21. In its second week, the album dropped to number three on the chart, earning an additional 61,000 units. In its third week, the album dropped to number five on the chart, earning 40,000 more units. In its fourth week, the album climbed to number four on the chart, earning 39,000 units, bringing its four-week total to 293,000 album-equivalent units. On July 27, 2022, the album was certified double platinum for combined sales and album-equivalent units of over two million units in the United States. In the United Kingdom, ''High Off Life'' debuted at number five on the
UK Albums Chart The Official Albums Chart is the United Kingdom's industry-recognised national record chart for album, albums. Entries are ranked by sales and audio streaming. It was published for the first time on 22 July 1956 and is compiled every week by the O ...
, moving 4,000 units. It is Future's highest-charting album to date in the United Kingdom.


Track listing

Notes * signifies an uncredited co-producer


Personnel

Credits adapted from the album's liner notes. * Bryan Anzel – recording (tracks 1, 6–9, 12–14, 20, 21), mixing (track 21) * Eric Manco – recording (tracks 3, 5, 8–11, 16–20), engineering (tracks 1, 4, 6, 7, 9, 13, 14) * Mike Dean – recording (track 4) * Fxxxy – recording (track 4) *
Seth Firkins Seth Chaim Firkins (August 5, 1981 – September 23, 2017) was an American audio engineer. Firkins engineered songs for artists such as Rihanna, Future, Young Thug, Jay-Z, Trina, Ciara, and Gucci Mane. Career Firkins was exposed at an early age t ...
– recording (track 5) * Noel Cadastre – recording (track 17), mixing (track 17) * Anthony Cruz – recording (track 20) * Tyler Unland – engineering assistant (track 20) *
Manny Marroquin Manny Marroquin (born September 21, 1971) is a Guatemalan-American record mixing engineer. He has been credited on albums for high-profile pop, R&B, hip hop and rock acts. He has worked with artists including Rihanna, Kanye West, Katy Perry ...
– mixing (tracks 1, 3, 4, 6, 13, 14, 19) * Seal Solymar – mixing (track 4) * Fabian Marasciullo – mixing (track 20) * Colin Leonard – mastering (tracks 1–16, 19, 20) * Chris Athens – mastering (tracks 17, 21) * Glenn Schick – mastering (track 18)


Charts


Weekly charts


Year-end charts


Certifications


Release history


See also

* List of ''Billboard'' 200 number-one albums of 2020 * List of ''Billboard'' number-one R&B/hip-hop albums of 2020 *
List of number-one albums of 2020 (Canada) A list is a Set (mathematics), set of discrete items of information collected and set forth in some format for utility, entertainment, or other purposes. A list may be memorialized in any number of ways, including existing only in the mind of t ...


References


External links

* {{Authority control 2020 albums Future (rapper) albums Epic Records albums Albums produced by TM88 Albums produced by Cubeatz Albums produced by Tay Keith Albums produced by Wheezy Albums produced by Southside (record producer) Freebandz albums