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High Focus Records is an independent British hip-hop record label founded by rapper Fliptrix in 2010, following the collapse of Low Life Records.


History

In 2008, Fliptrix was in the process of releasing his first album on Low Life Records the largest UK hip-hop label at the time. Unfortunately, the label collapsed later that year. As a result, Fliptrix turned to one of the only other hip-hop labels in the UK at that time, YNR. However the label's owner, Jehst, recommended he create his own label in order to get his album out as soon as possible. Friends of Fliptrix, such as
Jam Baxter Jam Baxter is an English rapper from London, UK. Since 2009, he has released 7 solo albums and several EPs on UK-based labels High Focus Records and, since 2019, Blah Records. He is noted for his surreal and cryptic lyrics, described variously as ...
and Leaf Dog, asked if he could put their albums out too - and it was from there High Focus Records began to grow.


Details

Originally influenced by late 1990s and early 2000s British hip hop artists such as Jehst, Task Force and
Skinnyman Skinnyman (born Alexander Graham Holland, 9 November 1974) is a British rapper who was born in Chapeltown Leeds, Yorkshire and moved to Finsbury Park, London at a young age. He grew up on the Six Acres Estate next to Andover Estate. Among his ...
, High Focus has often focused on a 1990s US ' boom bap' style hip hop sound. However, it has diversified its artist roster into alternative hip hop in recent years with Onoe Caponoe Strange U and Jam Baxter incorporating wider influences. The label has released dozens of albums and projects since 2010. They have released one UK top 40 album,
Ocean Wisdom Ocean Alexander Alouwishas Wisdom (born 17 May 1993), known professionally as Ocean Wisdom, is an English rapper from Camden Town, London. His largest claim to fame is his debut single "Walkin'", in which he delivered lyrics faster than Eminem's ...
's Wizville in 2018. However, he has since left the label to start his own venture with
Warner Music Warner Music Group Corp. ( d.b.a. Warner Music Group, commonly abbreviated as WMG) is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the " big three" recording companies and th ...
. As of October 2015, High Focus Records has had nearly 40 million views on its YouTube channel. In 2016, High Focus regular Verb T teamed up with comedian Doc Brown to release a song dedicated to their shared local South London football team Crystal Palace FC. The track, called "Glad All Over Again", was played at Wembley in the 2016 FA Cup Final between Crystal Palace and Manchester United. Verb T and producer Pitch 92 (who have two albums out together on High Focus) also recorded the theme tune for the
Sky One Sky One was a British pay television channel operated and owned by Sky Group (a division of Comcast). Originally launched on 26 April 1982 as Satellite Television, it was Europe's first satellite and non- terrestrial channel. From 31 July 1 ...
television series The Reluctant Landlord. Show creator and comedian Romesh Ranganathan has featured High Focus members The Four Owls, Dirty Dike and former label star Ocean Wisdom on his hip hop themed podcast, ''Hip Hop Saved My Life.'' High Focus artists have also been frequent collaborators with
Rag'n'Bone Man Rory Charles Graham (born 29 January 1985), better known as Rag'n'Bone Man, is an English singer and songwriter. He is known for his deep baritone voice. His first hit single, "Human", was released in 2016, and his debut album of the same na ...
, who released two EPs on the label between 2011 and 2014.


Artists


Current and former acts

* Brothers of the Stone *BVA *CMPND *Contact Play *Coops *Cracker Jon & 2Late *Dabbla *Datkid *Dead Players *Dirty Dike *DJ Sammy B-Side *Ed Scissor *Fliptrix * The Four Owls *Jam Baxter *Leaf Dog *Mr Key *Onoe Caponoe *Ocean Wisdom *
Rag'n'Bone Man Rory Charles Graham (born 29 January 1985), better known as Rag'n'Bone Man, is an English singer and songwriter. He is known for his deep baritone voice. His first hit single, "Human", was released in 2016, and his debut album of the same na ...
*Ramson Badbonez *Ronnie Bosh *Strange U *TrueMendous * Verb T


Associated producers

* Chemo * Leaf Dog * Illinformed * DJ Sammy B-Side * Talos * Pitch 92 * Dirty Dike * Pete Cannon * Joe Corfield * Molotov * DJ Madnice * Ghosttown * Runone


References

{{Authority control British independent record labels Hip hop record labels British hip hop record labels