Point Broadcasting LLC is an American

radio broadcasting Radio broadcasting is the broadcasting of audio signal, audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a lan ...

company based in

Ventura, California Ventura, officially named San Buenaventura (Spanish for "Saint Bonaventure"), is a city in and the county seat of Ventura County, California, United States. It is a coastal city located northwest of Los Angeles. The population was 110,763 at the ...

. The company is the owner of several radio groups in Southern California, doing business as Gold Coast Broadcasting LLC in the Oxnard—Ventura radio market, Rincon Broadcasting LLC in Santa Barbara, and High Desert Broadcasting LLC in the

Antelope Valley The Antelope Valley is a valley primarily located in northern Los Angeles County, California, United States and the southeast portion of Kern County, California, Kern County, and constitutes the western tip of the Mojave Desert. It is situated ...

. As of February 2019, Point owns and operates 21 full-power

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

s, including seven AM stations and 14 on the FM dial. Point Broadcasting and its subsidiaries are owned by John Hearne and Roy Laughlin.

History

Point Broadcasting acquired its first stations in

Ventura County, California Ventura County () is a County (United States), county located in Southern California, the southern part of the U.S. state of California. As of the 2020 United States census, 2020 census, the population was 843,843. The largest city is Oxnard, Ca ...

in 1994. Doing business as Gold Coast Broadcasting Company, the partnership purchased KELF and KKZZ, both licensed to Camarillo, from Golden Bear Broadcasting for $1.2 million. Two years later, in 1996, Gold Coast purchased

KCAQ KCAQ (95.9 FM broadcasting, FM, "Q95.9") is a commercial radio station that is City of license, licensed to Camarillo, California and serves the Ventura County, California, Ventura County area. The station is owned by Gold Coast Broadcasting an ...

and KTRO from Greater Pacific Radio Exchange Inc. for $3.65 million. Upon closing on each sale, Point immediately implemented changes in format and staffing at each station. In the case of KCAQ, the company installed KOCP's Dan Garite as program director. Garite positioned KCAQ to compete effectively in its local market by fine-tuning the rhythmic contemporary outlet's musical selection and hiring a multicultural staff. Point entered the Lancaster— Palmdale, California market in December 1996 with its purchase of KHJJ and KGMX from Eric-Chandler Communications of Antelope Valley Inc. for $1.437 million. This was immediately followed by a $1.375 million acquisition of

KUTY KUTY (1470 AM, "Hermosa 1470") is a commercial radio station that is licensed to Palmdale, California, United States and serves the Antelope Valley area. The station is owned by High Desert Broadcasting LLC and broadcasts a regional Mexican fo ...

and KLKX. The new Antelope Valley cluster took on the name High Desert Broadcasting LLC. In January 2007, Point expanded into Santa Barbara when

Clear Channel Communications iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...

sold all of its stations there for $17.3 million. The new cluster began conducting business under the name Rincon Broadcasting LLC. In 2012, Point Broadcasting unified its individual groups' sales and marketing functions under a single division. Dave Severino was selected as the company's first executive vice president of sales and marketing. Point Broadcasting owns and operates a network of rhythmic oldies-formatted stations throughout Southern California under the branding "Old School". The first such station was KOCP in Oxnard—Ventura, which flipped to the new format on August 29, 2014. KOCP later moved from the 95.9 FM frequency to 104.7 FM, the same frequency occupied by fellow Old School station KQIE in Riverside— San Bernardino. , "Old School" is carried on five Point stations, with KOCP serving as the originating station.

Stations

References

External links

*{{official website , https://pointbroadcastingllc.com/ Radio broadcasting companies of the United States Mass media in Ventura County, California