Hidden Treasures was a short-lived

breakfast cereal Breakfast cereal is a category of food, including food products, made from food processing, processed cereal, cereal grains, that are eaten as part of breakfast or as a snack food, primarily in Western societies. Although warm, cooked cereals li ...

General Mills General Mills, Inc. is an American multinational corporation, multinational manufacturer and marketer of branded ultra-processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in ...

. Introduced in 1993, alongside Sprinkle Spangles, the cereal consisted of sweetened

corn Maize (; ''Zea mays''), also known as corn in North American English, is a tall stout Poaceae, grass that produces cereal grain. It was domesticated by indigenous peoples of Mexico, indigenous peoples in southern Mexico about 9,000 years ago ...

squares that all looked the same, but were meant to be filled with a fruity filling. The icing filling flavors were

cherry A cherry is the fruit of many plants of the genus ''Prunus'', and is a fleshy drupe (stone fruit). Commercial cherries are obtained from cultivars of several species, such as the sweet '' Prunus avium'' and the sour '' Prunus cerasus''. The na ...

orange Orange most often refers to: *Orange (fruit), the fruit of the tree species '' Citrus'' × ''sinensis'' ** Orange blossom, its fragrant flower ** Orange juice *Orange (colour), the color of an orange fruit, occurs between red and yellow in the vi ...

and

grape A grape is a fruit, botanically a berry, of the deciduous woody vines of the flowering plant genus ''Vitis''. Grapes are a non- climacteric type of fruit, generally occurring in clusters. The cultivation of grapes began approximately 8,0 ...

. To emphasize the treasure hunt dynamic, some pieces had no icing filling and were hollow. However, thanks to the process by which the icing filled pieces were made, clever children would have little difficulty noticing the pattern: pieces with a seam very close to the edge had a grape filling, off-center seams had orange, and directly center seams had cherry. Hidden Treasures was discontinued by 1995.

Mascot

Since Hidden Treasures was so short-lived, only two commercials were made for it. A temporary mascot was made for the first commercial, a

robot A robot is a machine—especially one Computer program, programmable by a computer—capable of carrying out a complex series of actions Automation, automatically. A robot can be guided by an external control device, or the robot control, co ...

named H.T. – H.T. was said to have been programmed to try to figure out what was inside each of the cereal's pieces. He was dropped when the final commercial aired.

References

General Mills cereals Discontinued food products Products introduced in 1993 Products and services discontinued in 1995 {{food-product-stub

Mascot

See also

References