Herself the Elf was a franchise line for young girls similar to

Strawberry Shortcake Strawberry shortcake may refer to: * Strawberry shortcake (dessert), a shortcake served with strawberries * Strawberry Shortcake, a cartoon character and franchise created by American Greetings ** Strawberry Shortcake (TV series), ''Strawberry Sho ...

. It was created by

American Greetings American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. Based in Westlake, Ohio, a suburb of Cleveland, Ohio, Cleveland, the company sells paper greeting ...

(through its "Those Characters From Cleveland" research-and-development unit). It included a series of dolls from Mattel, an animated special, books, records.

The Magic of Herself the Elf

''The Magic of Herself the Elf'' is a 1983 American animated

television special A television special (often TV special, or rarely television spectacular) is a standalone television show which may also temporarily interrupt episodic programming normally scheduled for a given time slot. Some specials provide a full range of en ...

Attempted revival

American Greetings announced plans in October 2016 to revive Herself the Elf as an animated series, a co-production between Cloudco Entertainment and French studio

Gaumont Animation Gaumont Animation (formerly known as Alphanim and Gaumont Alphanim) is a History of French animation, French animation studio owned by Gaumont (company), Gaumont founded in February 1997 by Christian Davin. The company's animated catalog compris ...

. The relaunch never got off the ground.

References

Doll brands Fictional elves {{Doll-stub