Herbert Bayard Swope Sr. (;
January 5, 1882 – June 20, 1958) was an American
editor
Editing is the process of selecting and preparing written, visual, audible, or cinematic material used by a person or an entity to convey a message or information. The editing process can involve correction, condensation, organization, a ...
,
journalist
A journalist is a person who gathers information in the form of text, audio or pictures, processes it into a newsworthy form and disseminates it to the public. This is called journalism.
Roles
Journalists can work in broadcast, print, advertis ...
and intimate of the
Algonquin Round Table
The Algonquin Round Table was a group of New York City writers, critics, actors, and wits. Gathering initially as part of a practical joke, members of "The Vicious Circle", as they dubbed themselves, met for lunch each day at the Algonquin Hotel ...
. Swope spent most of his career at the ''
New York World
The ''New York World'' was a newspaper published in New York City from 1860 to 1931. The paper played a major role in the history of American newspapers as a leading national voice of the Democratic Party. From 1883 to 1911 under publisher Jo ...
.'' He was the first and three-time recipient of the
Pulitzer Prize for Reporting. Swope was called the "best reporter in America" by
Lord Northcliffe of the London ''
Daily Mail
The ''Daily Mail'' is a British daily Middle-market newspaper, middle-market Tabloid journalism, tabloid conservative newspaper founded in 1896 and published in London. , it has the List of newspapers in the United Kingdom by circulation, h ...
''.
Background
Herbert Bayard Swope was born on January 5, 1882, in
St. Louis
St. Louis ( , sometimes referred to as St. Louis City, Saint Louis or STL) is an independent city in the U.S. state of Missouri. It lies near the confluence of the Mississippi and the Missouri rivers. In 2020, the city proper had a populatio ...
, Missouri, to German immigrants Ida Cohn and Isaac Swope,
a watchcase maker. He was the youngest of four children – the younger brother of businessman and
General Electric
General Electric Company (GE) was an American Multinational corporation, multinational Conglomerate (company), conglomerate founded in 1892, incorporated in the New York (state), state of New York and headquartered in Boston.
Over the year ...
president
Gerard Swope.
Career
Newspaper career
At the age of 18, Swope worked for ''
St. Louis Post-Dispatch
The ''St. Louis Post-Dispatch'' is a regional newspaper based in St. Louis, Missouri, serving the St. Louis metropolitan area. It is the largest daily newspaper in the metropolitan area by circulation, surpassing the '' Belleville News-Democra ...
''. According to Swope, he was fired for spending too much time coaching football. He then worked for the ''
Chicago Tribune
The ''Chicago Tribune'' is an American daily newspaper based in Chicago, Illinois, United States. Founded in 1847, it was formerly self-styled as the "World's Greatest Newspaper", a slogan from which its once integrated WGN (AM), WGN radio and ...
'' and the ''
New York Herald
The ''New York Herald'' was a large-distribution newspaper based in New York City that existed between 1835 and 1924. At that point it was acquired by its smaller rival the '' New-York Tribune'' to form the '' New York Herald Tribune''.
Hi ...
''. In 1908, he joined ''
New York World
The ''New York World'' was a newspaper published in New York City from 1860 to 1931. The paper played a major role in the history of American newspapers as a leading national voice of the Democratic Party. From 1883 to 1911 under publisher Jo ...
''.

Swope was the first recipient of the
Pulitzer Prize for Reporting in 1917 for a series of articles that year entitled "Inside the German Empire".
The articles formed the basis for a book released in 1917 entitled ''Inside the German Empire: In the Third Year of the War'' (), which he co-authored with
James W. Gerard. Swope led the official press delegation at the
Paris Peace Conference.
In 1920, he became executive editor of the ''New York World'' and remained in the role for nine years until his resignation in 1929 following a disagreement with its owners.
He is known for saying, "I can't give you a sure-fire formula for success, but I can give you a formula for failure: try to please everybody all the time." He is also credited with coining the phrase "
Cold War
The Cold War was a period of global Geopolitics, geopolitical rivalry between the United States (US) and the Soviet Union (USSR) and their respective allies, the capitalist Western Bloc and communist Eastern Bloc, which lasted from 1947 unt ...
".
Although standard
editorial pages have been printed by newspapers for many centuries, Swope established the first modern op-ed page in 1921. When he took over as editor in 1920, he realized that the page opposite the editorials was "a catchall for book reviews, society boilerplate, and obituaries." He wrote:
It occurred to me that nothing is more interesting than opinion when opinion is interesting, so I devised a method of cleaning off the page opposite the editorial, which became the most important in America... and thereon I decided to print opinions, ignoring facts.
He hired the widowed Consuela Sheridan (nee Frewen), the maternal cousin of Winston Churchill, as a roving reporter in Europe, and she landed many scoops including interviews with the negotiating parties for Irish Independence.
Swope served as the editor for ''New York Worlds 21-day crusade against the
Ku Klux Klan
The Ku Klux Klan (), commonly shortened to KKK or Klan, is an American Protestant-led Christian terrorism, Christian extremist, white supremacist, Right-wing terrorism, far-right hate group. It was founded in 1865 during Reconstruction era, ...
in October 1921, which won the newspaper the
Pulitzer Prize for Public Service
The Pulitzer Prize for Public Service is one of the fourteen American Pulitzer Prizes annually awarded for journalism. It recognizes a distinguished example of meritorious public service by a newspaper or news site through the use of its journali ...
in 1922. As an example of investigative journalism, it was ranked 81st of the top 100 journalism stories of the 20th century by New York University's journalism department.
Swope was called the "best reporter in America" by
Lord Northcliffe of the London ''
Daily Mail
The ''Daily Mail'' is a British daily Middle-market newspaper, middle-market Tabloid journalism, tabloid conservative newspaper founded in 1896 and published in London. , it has the List of newspapers in the United Kingdom by circulation, h ...
''.
Public service
Following the U.S. declaring war on Germany, Swope became the assistant of his friend
Bernard Baruch
Bernard Mannes Baruch (August 19, 1870 – June 20, 1965) was an American financier and statesman.
After amassing a fortune on the New York Stock Exchange, he impressed President Woodrow Wilson by managing the nation's economic mobilization in W ...
of the
War Industries Board
The War Industries Board (WIB) was a United States government agency established on July 28, 1917, during World War I, to coordinate the purchase of war supplies between the War Department (Department of the Army) and the Navy Department. Becaus ...
.
From 1942 to 1946, he was personal consultant to the
U.S. Secretary of War. He was spokesman for Baruch when Baruch was U.S. delegate to the
United Nations Atomic Energy Commission
The United Nations Atomic Energy Commission (UNAEC) was founded on 24 January 1946 by the very first resolution of the United Nations General Assembly "to deal with the problems raised by the discovery of atomic energy."
The General Assembly aske ...
.
Gaming career
In 1934, Governor
Herbert H. Lehman named Swope as chairman of the New York's state racing commission. He held the post for 11 years.
He was a legendary
poker
Poker is a family of Card game#Comparing games, comparing card games in which Card player, players betting (poker), wager over which poker hand, hand is best according to that specific game's rules. It is played worldwide, with varying rules i ...
player, at one point winning over $470,000 in a game with an oil baron, a steel magnate, and an entertainer.
Press, Politics and Poker – Howard Bayard Swope
by Byron Liggett, Poker Player (newspaper). April 4, 2005. He was also a member of a social club, the precursor to the Algonquin Round Table known as the Thanatopsis Inside Straight and Pleasure Club. He was inducted into the Croquet Hall of Fame of the United States Croquet Association in 1979 and his son Herbert Bayard Swope, Jr. in 1981.
Mansion
His home was known as Land's End, Prospect Point, Sands Point, New York
Sands Point is a Political subdivisions of New York State#Village, village located at the tip of the Cow Neck Peninsula in the North Hempstead, New York, Town of North Hempstead, in Nassau County, New York, Nassau County, on the North Shore (Long ...
. He hosted parties with the Duke
Duke is a male title either of a monarch ruling over a duchy, or of a member of Royal family, royalty, or nobility. As rulers, dukes are ranked below emperors, kings, grand princes, grand dukes, and above sovereign princes. As royalty or nobi ...
and Duchess of Windsor, Vivien Leigh
Vivien Leigh ( ; born Vivian Mary Hartley; 5 November 1913 – 8 July 1967), styled as Lady Olivier after 1947, was a British actress. After completing her drama school education, Leigh appeared in small roles in four films in 1935 and progress ...
and Laurence Olivier
Laurence Kerr Olivier, Baron Olivier ( ; 22 May 1907 – 11 July 1989) was an English actor and director. He and his contemporaries Ralph Richardson and John Gielgud made up a trio of male actors who dominated the British stage of the m ...
, Dorothy Parker
Dorothy Parker (née Rothschild; August 22, 1893 – June 7, 1967) was an American poet and writer of fiction, plays and screenplays based in New York; she was known for her caustic wisecracks, and eye for 20th-century urban foibles.
Parker ros ...
, Harpo Marx
Arthur "Harpo" Marx (born Adolph Marx; November 23, 1888 – September 28, 1964) was an American comedian and harpist, and the second-oldest of the Marx Brothers. In contrast to the mainly verbal comedy of his brothers Groucho and Chico, Harp ...
, Winston Churchill
Sir Winston Leonard Spencer Churchill (30 November 1874 – 24 January 1965) was a British statesman, military officer, and writer who was Prime Minister of the United Kingdom from 1940 to 1945 (Winston Churchill in the Second World War, ...
, Averell Harriman
William Averell Harriman (November 15, 1891July 26, 1986) was an American politician, businessman, and diplomat. He was a founder of Harriman & Co. which merged with the older Brown Brothers to form the Brown Brothers Harriman & Co. investment ...
, Albert Einstein
Albert Einstein (14 March 187918 April 1955) was a German-born theoretical physicist who is best known for developing the theory of relativity. Einstein also made important contributions to quantum mechanics. His mass–energy equivalence f ...
, Alexander Woollcott – as well as F. Scott Fitzgerald. These associations, along with other similarities to the houses and events in ''The Great Gatsby
''The Great Gatsby'' () is a 1925 novel by American writer F. Scott Fitzgerald. Set in the Jazz Age on Long Island, near New York City, the novel depicts first-person narrator Nick Carraway's interactions with Jay Gatsby, a mysterious mi ...
'', helped give rise to unsubstantiated reports that Fitzgerald had modeled Daisy Buchanan's home in the 1925 novel after Swope's home.
However, Swope did not buy Land's End until late 1928. The more likely explanation that ties Swope to Fitzgerald is the time period of 1922–24, when Fitzgerald was living in nearby Great Neck. Prior to buying the Sands Point mansion, Swope had been renting a home since 1919 on East Shore Road in Great Neck, overlooking Manhasset Bay
Manhasset Bay, New York, is an embayment in western Long Island off Long Island Sound.
Description
Manhasset Bay forms the northeastern boundary of the Great Neck Peninsula and the southwestern boundary of the Cow Neck Peninsula ( Port Was ...
. The property was directly north of 325 East Shore Road, the residence of sportswriter Ring Lardner. The two were good friends. David O. Selznick
David O. Selznick (born David Selznick; May 10, 1902June 22, 1965) was an American film producer, screenwriter and film studio executive who produced ''Gone with the Wind (film), Gone with the Wind'' (1939) and ''Rebecca (1940 film), Rebecca'' (1 ...
and Jock Whitney met at the home many times throughout the 20s and 30s and held meetings at the mansion that secured funding for ''Gone with the Wind Gone with the Wind most often refers to:
* Gone with the Wind (novel), ''Gone with the Wind'' (novel), a 1936 novel by Margaret Mitchell
* Gone with the Wind (film), ''Gone with the Wind'' (film), the 1939 adaptation of the novel
Gone with the Wind ...
''.
Other reports suggest the home, built in 1902, had been designed by Stanford White
Stanford White (November 9, 1853 – June 25, 1906) was an American architect and a partner in the architectural firm McKim, Mead & White, one of the most significant Beaux-Arts firms at the turn of the 20th century. White designed many houses ...
– although most sources dispute the claim.
The clapboard colonial mansion included 15 bedrooms and 14 baths (eleven full baths), a seven-car garage, a tennis court with a tennis pavilion, a rose garden and a guest house – on 13.35 acres. The waterfront mansion had originally been built for clothing merchant John S. Browning Sr. in 1911 and originally named Kidd's Rocks. It was purchased in 1921 by Malcolm D. Sloane, whose wife renamed the estate "Keewaydin". The house had been a site for a '' Vanity Fair'' photo shoot with Madonna
Madonna Louise Ciccone ( ; born August 16, 1958) is an American singer, songwriter, record producer, and actress. Referred to as the "Queen of Pop", she has been recognized for her continual reinvention and versatility in music production, ...
and had been a location for the 1978 shooting of '' The Greek Tycoon'', a film on the life of Aristotle Onassis
Aristotle Socrates Onassis (, ; , ; 20 January 1906 – 15 March 1975) was a Greek and Argentine business magnate. He amassed the world's largest privately-owned shipping fleet and was one of the world's richest and most famous men. He was marri ...
.
Keith Richards
Keith Richards (born 18 December 1943) is an English musician, songwriter, singer and record producer who is an original member, guitarist, secondary vocalist, and co-principal songwriter of the Rolling Stones. His songwriting partnership wi ...
' family lived there for a time in the early 1980s. Charles Shipman Payson and his wife, Virginia Kraft, purchased the house in the 1980s. In 2005 she sold the house to developer Bert Brodsky of Port Washington for $17.5 million. "They misrepresented themselves", Payson told ''The Observer'', "I would not show it to any developer. He said that his life's ambition was to live in that manor, but it was very clear at the closing that they had no intention of living in it. They are the most awful people I have ever heard of, and that includes terrorists and dictators. They have taken a work of art and permitted it to be totally decimated. It was in pristine condition when I left ... He let it fall apart. He stripped everything out that he could sell, which is sacrilegious. I went by the house perhaps two years after we sold it, and that's when I realized how he was going to get around the town's objections. Broken windows, storming in—it's sinful". In 2011, the home was demolished and the property was subdivided.
Personal life
Swope married Margaret. They had a son and daughter, Herbert Jr. and Mrs. Robert Brandt. He had surgery on his intestines and died from postoperative pneumonia on June 20, 1958, aged 76, at Doctors Hospital.
References
Further reading
* Kahn, E. J. ''The World of Swope: A Biography of Herbert Bayard Swope'' (1965)
* Lewis, Alfred Allan. ''Man of the World: Herbert Bayard Swope, a Charmed Life of Pulitzer Prizes, Poker and Politics'' 1978)
External links
Short biography of Swope's son, Herbert Bayard Swope Jr.
{{DEFAULTSORT:Swope, Herbert Bayard
1882 births
1958 deaths
Pulitzer Prize for Reporting winners
American male journalists
American investigative journalists
American newspaper editors
Writers from St. Louis
People from Sands Point, New York
Algonquin Round Table
Deaths from pneumonia in New York City