Her Game Too is an anti-sexism campaign in UK football. It was set up by a group of female football fans in May 2021 with a video where female football fans showed sexist abuse they received from football fans. Since its launch, the campaign has reached millions around the world, with a number of professional and grassroots football clubs partnering up to eradicate sexism in football. It is registered with

Companies House Companies House is the executive agency of the British Government that maintains the Company register, register of companies, employs the company registrars and is responsible for Incorporation (business), incorporating all forms of Company, co ...

as a

community interest company A community interest company (CIC, pronounced "see-eye-see", or colloquially, "kick") is a form of social enterprise in the United Kingdom intended "for people wishing to establish businesses which trade with a social purpose..., or to carry on ...

. The campaign ran a survey of over 400 female football fans, which showed that 91.9 per cent of the 371 women surveyed by the campaign have witnessed online sexist abuse towards a woman in football, with 63.1 per cent experiencing it themselves. The Her Game Too campaign was raised in a parliamentary debate on Football Governance by

Bristol South Bristol South is a constituency represented in the House of Commons of the UK Parliament since 2015 by Karin Smyth of the Labour Party. Constituency profile Bristol South is a traditional white working class seat. Residents' wealth is around a ...

Karin Smyth Karin Marguerite Smyth (born 8 September 1964) is a British Labour Party politician serving as Member of Parliament (MP) for Bristol South since 2015. She has served as a Minister of State for Secondary Care since July 2024. Early life and ...

. In the two years since their formation, Her Game Too have partnered with over 70 professional clubs. In May 2023,

Everton F.C. Everton Football Club () is a professional association football club based in Liverpool, England. The club competes in the Premier League, the top tier of English football. Founded in 1878, the club was a founding member of the Football Lea ...

became the first

Premier League The Premier League is a professional association football league in England and the highest level of the English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Football Lea ...

club to partner with Her Game Too.

Other sports

While the Her Game Too campaign started, and remains most prominent in football, their founders believe that their message of hope and equality should spread to other sports. In May 2022, Her Game Too said in a statement on their website: "We believe that discrimination towards women and girls in sport is not limited to just football - so we are expanding our campaign across other sports where we can support, encourage and inspire women in the game. In recent years, we've seen progress in the number of girl's and women's cricket teams but we know that barriers still remain. We will continue to champion female participation until girls and women are accepted and respected equally in sport." On 25 May 2022, the campaign partnered with their first cricket clubs in

Gloucestershire County Cricket Club Gloucestershire County Cricket Club, founded in 1870, is one of 18 first-class cricket, first-class county cricket, county clubs within the domestic cricket structure of England and Wales. It represents the Historic counties of England, hist ...

and

Western Storm Western Storm were a women's cricket team that represented South West England and Wales, one of eight regional hubs in English domestic cricket. They primarily played their home matches at the County Ground, Taunton, the County Ground, Bristol ...

. This was followed by an announcement in August 2022 that they had partnered with their first Rugby team,

Bristol Bears Bristol Bears (officially Bristol Rugby Club or Bristol Rugby) are a professional rugby union club based in Bristol, England. They play in Premiership Rugby, England's top division of rugby. The club was founded as Bristol Football Club in 18 ...

Training Centre

In August 2023, Her Game Too announced the launch of their first training centre for women & girls in partnership with th
Women's Football Collective
Th
Her Game Too Training Centre
runs weekly technical training sessions in Cardiff aimed at building confidence in women & girls playing football.

References

{{reflist Football in the United Kingdom Sexism in the United Kingdom Women's rights in the United Kingdom