Henry Foster Adams (1882–1973) was an American psychologist and writer. He published several scientific articles and books on

psychology Psychology is the scientific study of mind and behavior. Its subject matter includes the behavior of humans and nonhumans, both consciousness, conscious and Unconscious mind, unconscious phenomena, and mental processes such as thoughts, feel ...

and in particular the psychology of

advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

, and advocated the use of empirical and

statistical Statistics (from German language, German: ', "description of a State (polity), state, a country") is the discipline that concerns the collection, organization, analysis, interpretation, and presentation of data. In applying statistics to a s ...

methods to understand people's responses to advertising. A student of

Raymond Dodge Raymond Dodge (20 February 1871 – 8 April 1942) was an American experimental psychologist who studied the movements of the eye, developed an instrument known as the Tachistoscope to discover new eye movements and conduct experiments around readi ...

and a longtime professor at the

University of Michigan The University of Michigan (U-M, U of M, or Michigan) is a public university, public research university in Ann Arbor, Michigan, United States. Founded in 1817, it is the oldest institution of higher education in the state. The University of Mi ...

, among Adams' works are ''Advertising and its Mental Laws'' (1916)Cathrine V. Jansson-Boyd, ''Consumer Psychology'', McGraw-Hill International, 2010, p 8 and ''The Ways of the Mind: The Study and Use of Psychology'' (1925). He also produced over 30 scientific articles that were published in

Journal of Applied Psychology The ''Journal of Applied Psychology'' is a monthly, peer-reviewed academic journal published by the American Psychological Association. The journal emphasizes the publication of original investigations that contribute new knowledge and understandin ...

Journal of Educational Psychology The ''Journal of Educational Psychology'' is a peer-reviewed academic journal that was established in 1910 and covers educational psychology. It is published by the American Psychological Association. The current editor-in-chief is Steve Graham (A ...

and

Psychological Review ''Psychological Review'' is a bimonthly peer-reviewed academic journal that covers psychological theory. It was established by James Mark Baldwin (Princeton University) and James McKeen Cattell (Columbia University) in 1894 as a publication vehic ...

.PsycINFO/Ovid
search results (site requires login). Accessed April 21, 2008.

References

1882 births 1973 deaths 20th-century American psychologists American psychology writers University of Michigan faculty {{US-nonfiction-writer-stub