Hearty Mart is a rural and semi-urban retail chain founded by Nadeem Jafri, Hearty Mart is a part of

IIMA The Indian Institute of Management, Ahmedabad (IIM Ahmedabad or IIM-A), is a business school, located in Ahmedabad, Gujarat, India. It is one of the Indian Institutes of Management and was accorded the status of an Institute of National Impor ...

case study, ECCH (European Case Clearing House), Entrepreneurship Development Institute of India and other institutes.

Overview

Hearty Mart started as a retail store in Juhapura, and eventually started focusing on rural empowerment with its franchisee retail model. The group is now involved in

Convenience food Convenience food (also called tertiary processed food) is food that is commercially prepared (often through processing) for ease of consumption, and is usually ready to eat without further preparation. It may also be easily portable, have ...

Spice In the culinary arts, a spice is any seed, fruit, root, Bark (botany), bark, or other plant substance in a form primarily used for flavoring or coloring food. Spices are distinguished from herbs, which are the leaves, flowers, or stems of pl ...

Bakery A bakery is an establishment that produces and sells flour-based baked goods made in an oven such as bread, cookies, cakes, doughnuts, bagels, Pastry, pastries, and pies. Some retail bakeries are also categorized as Coffeehouse, cafés, servi ...

Tea processing Tea processing is the method in which the leaves from the tea plant ''Camellia sinensis'' are transformed into the dried leaves for brewing tea. The categories of tea are distinguished by the processing they undergo. In its most general form, te ...

as well as the

Hospitality industry The hospitality industry is a broad category of fields within the service industry that includes lodging, food and beverage services, event planning, theme parks, travel agency, tourism, hotels, restaurants, nightclubs, and bars. Sector ...

. Their major outlets are based in

Ahmedabad Ahmedabad ( ), also spelled Amdavad (), is the most populous city in the Indian state of Gujarat. It is the administrative headquarters of the Ahmedabad district and the seat of the Gujarat High Court. Ahmedabad's population of 5,570,585 ...

Siddhpur Siddhpur, also spelled Sidhpur, is a Town, municipality and headquarter of Sidhpur taluka in Patan district, in the Indian state of Gujarat. It is a historical place located on the bank of the endorheic Saraswati River, which is probably a r ...

Dholka Dholka is a city and municipality in the Ahmedabad District of the Indian state of Gujarat. It is the headquarters of Dholka Taluka, and is 48 km by road via National Highway 8A southwest of the city of Ahmedabad. Dholka has an average ...

Morbi Morbi or Morvi is a city founded as a princely state around 1698 by Jadeja Thakor Saheb Shree Kayoji Ravaji. It is in the Morbi district in the States and territories of India, state of Gujarat, India. It is situated on the Kathiawar peninsula. ...

and various rural and semi urban areas of

Gujarat Gujarat () is a States of India, state along the Western India, western coast of India. Its coastline of about is the longest in the country, most of which lies on the Kathiawar peninsula. Gujarat is the List of states and union territories ...

. During lockdown in

, Hearty Mart played a key role in providing free ration kits.

History

Hearty Mart initially started up as a super market in Juhapura,

in 2004 by Mr. Jafri. To provide a modern retail experience to the bottom-of-the-pyramid, the group started its franchisee network at smaller towns like Ilol, Pipodar, Kakoshi,

Vadnagar Vadnagar is a town and municipality in the Mehsana district of the state of Gujarat in India. It is located from Mehsana. Its ancient names include ''Anartapura'' (the capital of Anarta) and ''Anandapura.'' It was a location visited by Xuanz ...

and Idar. These stores are up to 600 sq. feet size based on the location and other factors. To improve their backward integration they have started supply chain business. Now the group is detail in different verticals like Bakery, HoReCa,

Manufacturing Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of the secondary sector of the economy. The term may refer ...

, Spices etc. In 2023, Hearty Mart started their Dubai operations, they started brand studio at Deira Island,

Dubai Dubai (Help:IPA/English, /duːˈbaɪ/ Help:Pronunciation respelling key, ''doo-BYE''; Modern Standard Arabic, Modern Standard Arabic: ; Emirati Arabic, Emirati Arabic: , Romanization of Arabic, romanized: Help:IPA/English, /diˈbej/) is the Lis ...

Hearty Mart Enterprise companies

* Hearty Mart Supermarket * Hearty Mart Packaging Solutions * Hearty Mart Tea Packers * Bakers Point / Bakers Café * Hearty Mart Farm2Market * Hearty Mart Hospitality Services

References

Retail companies of India Supermarkets of India Retail companies established in 2004 {{supermarket-stub