Medical engagement in Al Madinah As Siyahiyah

"Hearts and minds" was a

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Pu ...

campaign used in the

Iraq War The Iraq War (), also referred to as the Second Gulf War, was a prolonged conflict in Iraq lasting from 2003 to 2011. It began with 2003 invasion of Iraq, the invasion by a Multi-National Force – Iraq, United States-led coalition, which ...

(2003–2011).

Background

The operation to "win Iraqi hearts and minds", had been established before the war started. One Central Command planner noted that

psychological operations Psychological warfare (PSYWAR), or the basic aspects of modern psychological operations (PsyOp), has been known by many other names or terms, including Military Information Support Operations (MISO), Psy Ops, political warfare, "Hearts and Min ...

(PSYOPs) were slated to play "a crucial role ... to any conflict in Iraq and to the war on terrorism". Senior US military leaders placed such an importance on the operation that they reworked the way in which the related PSYOPs were carried out, often citing the failures during

Operation Enduring Freedom Operation Enduring Freedom (OEF) was the official name used by the U.S. government for both the first stage (2001–2014) of the War in Afghanistan (2001–2021) and the larger-scale Global War on Terrorism. On 7 October 2001, in response ...

, where it took as long as two days to get PSYOPs through the approval process.‘Hearts and minds’ key to US Iraq strategy, Andrew Koch
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2004 Congressional hearing

On June 15, 2004,

Christopher Shays Christopher Hunter Shays (born October 18, 1945) is an American politician. He previously served in the United States House of Representatives as representative of the 4th District of Connecticut from 1987 to 2009. He is a member of the Repub ...

(R-CT), Chairman of the Subcommittee on National Security, Emerging Threats, and International Relations held hearings which had the aim of determining "corrective actions that might be undertaken to regain the confidence and cooperation (hearts and minds) of the Iraqi people, improve public diplomacy messages, and help chart the course for future efforts in Iraq." Shays noted, "The United States and its

Coalition A coalition is formed when two or more people or groups temporarily work together to achieve a common goal. The term is most frequently used to denote a formation of power in political, military, or economic spaces. Formation According to ''A G ...

partners are attempting to win the hearts and minds of the people in Iraq while providing military security and support to economic and political reform programs. But some assumptions made about Iraq proved faulty, and some policy decisions were controversial and created more doubt than confidence in U.S. capabilities and intentions." The hearing focused upon two main questions: 1. What policy decisions made by the Coalition Provisional Authority contributed to changes in Iraqi confidence and cooperation? and, 2. What steps does the United States need to take to regain the confidence and cooperation of the Iraqi people?

References

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Background

2004 Congressional hearing

See also

References

Further reading