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Heartless Bitches International was a humorous website primarily targeted at women. It was started as a joke in 1996 by Ottawa, Canada, software developer "Natalie P", satirizing the stereotype that all assertive, strong women are "heartless bitches". It was a repository of thousands of articles, primarily dealing with the expectations and stereotypes that society tries to enforce on men and women, the problems they cause, and how to overcome them. The website particularly rejects "sappiness" and women considered excessively emotional. Heartless Bitches International claims it does not celebrate being insensitive, manipulative, selfish, cruel, or man-hating; it celebrates the positive qualities in people, like
assertiveness Assertiveness is the quality of being self-assured and confident without being aggressive to defend a right point of view or a relevant statement. In the field of psychology and psychotherapy, it is a skill that can be learned and a mode of communi ...
, self-reliance, and an unwillingness to be a martyr, which led to them being stereotyped as "heartless bitches". Apart from admiring these qualities, Heartless Bitches International does not have a party line or rigid set of beliefs, preferring its members to be open-minded and to trust themselves enough to make their own judgments. The website uses "bitch" to mean the
backronym A backronym is an acronym formed from an already existing word by expanding its letters into the words of a phrase. Backronyms may be invented with either serious or humorous intent, or they may be a type of false etymology or folk etymology. The ...
"Being In Total Control Honey". It was one of the earliest websites catered specifically toward women at a time when the
World Wide Web The World Wide Web (WWW or simply the Web) is an information system that enables Content (media), content sharing over the Internet through user-friendly ways meant to appeal to users beyond Information technology, IT specialists and hobbyis ...
was largely a male domain. It was nominated for a
Webby Award The Webby Awards (colloquially referred to as the Webbys) are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over three thousand industry experts a ...
in 2002 in the humor category. In 2001 it had over 6,500 members and about 65,000 page views per week. This website no longer exists.


Content


Regular columns

The majority of HBI's content is user-submitted, but there are a number of semi-regular writers and columns: *Bitchitorial – An
editorial An editorial, or leading article (UK) or leader (UK), is an article or any other written document, often unsigned, written by the senior editorial people or publisher of a newspaper or magazine, that expresses the publication's opinion about ...
written by ''Natalie'', who also runs the site and gets most of the mail. *Weak of the Week – ''JadeSyren'', the site's "bitch-bouncer", riffs off the rejected membership applications for the enjoyment of all. The rejected application is presented in full with Jade's commentary in bold. *I'M NOT BITTER – A personal column by ''The Morrigan'' *Auntie Dote – An advice column


User-submitted

The majority of the articles on Heartless Bitches International are submitted by the readers, and are archived under the heading "Deal With It!" *Rants – Self-explanatory. *Collected Quotes – An archive of Heartless Bitches International's "quote of the week". The quotes all somehow relate the Heartless Bitch philosophy. The Quote of the Week is displayed on the site's index page, and changes every update. *The Manipulator Files – Articles about avoiding and dealing with manipulative relationships, written from personal experience. Also contains a list of "Red Flags" to help identify manipulators before they do too much damage. *Nice Guys? BLEAH – The biggest 'self saucing' section; It attacks the beliefs of men who think they ("
nice guy "Nice guy" is an informal term, commonly used with either a literal or a sarcastic meaning, for a man. In the literal sense, the term describes a man who is agreeable, gentle, compassionate, sensitive, and vulnerable. The term is used both po ...
s") ''deserve'' female attention because they act "nicely"—not out of the goodness of their hearts or because they care, but because they want something in return—and then spend their time whining about the "fact" that women only want to date jerks. As the site says: : :The section is updated very frequently because of the large amount of mail received from "Nice Guys" who feel they are misunderstood, as well as people who have had to deal with them. *Sappy Site of the Week – ''Marlene'' ("the queen of mean") profiles websites considered laughably sappy, stupid, or both. Similar to
Something Awful ''Something Awful'' (SA) is an American comedy website hosting content including blog entries, Internet forum, forums, feature articles, digitally edited pictures, and humorous media reviews. It was created by Richard Kyanka, Richard "Lowtax" K ...
's "Awful Link of the Day". *Pukefest – Another long and frequently updated section, Pukefest is where readers chime in with lists of things that make them want to puke. It is received and sorted by Natalie. *MaleBag – Comments from male readers divided into "Signs of Intelligent Life", "Free Time at the Psychiatric Hospital" and "They JUST DON'T GET IT". There is also general comments from both men and women. *Unclassified Comments – Reader mail, positive and negative, some with commentary, some without.


Pop culture

Examples of Heartless Bitchiness in popular culture. *Honorary Heartless Bitches – Examples of women who upheld the Heartless Bitches ideals throughout history, such as over-70s women's rights crusaders The Raging Grannies or the
Iceni The Iceni ( , ) or Eceni were an ancient tribe of eastern Britain during the British Iron Age, Iron Age and early Roman Britain, Roman era. Their territory included present-day Norfolk and parts of Suffolk and Cambridgeshire, and bordered the ar ...
warrior-queen
Boudica Boudica or Boudicca (, from Brittonic languages, Brythonic * 'victory, win' + * 'having' suffix, i.e. 'Victorious Woman', known in Latin chronicles as Boadicea or Boudicea, and in Welsh language, Welsh as , ) was a queen of the Iceni, ancient ...
. *Adult books – Books with Heartless Bitch-style themes and characters for adults. *Children's books – Books for children with strong female role models, a lack of princesses needing rescuing and messages about getting off your ass and doing something instead of waiting for things to somehow work out all right in the end. *Movies – Movies with Heartless Bitch-style themes and characters.


Other

There is also a shop selling "Heartless Bitch Meanies doll" as well as clothing.


Membership

HBI also has a membership section. Applying for membership requires an essay on why the applicant is a Heartless Bitch. Applications deemed particularly bad are publicly ridiculed in the Weak of the Week section. *Member Section – Sections for members and prospective members. Despite the majority of the site being from a female perspective, both men and women can become members. *Real Life Members, Exemplary Members – A list of the members, with an autobiographical paragraph describing them and a personal "one-liner". *BitchBoard – The website's BBS.


References


External links

*{{official, http://www.heartless-bitches.com Canadian political websites Feminist websites Internet properties established in 1996 Canadian comedy websites