Healthy Choice is the name of a brand of refrigerated and frozen foods owned by

ConAgra Foods Conagra Brands, Inc. (formerly ConAgra Foods) is an American consumer packaged goods holding company headquartered in Chicago, Illinois. Conagra makes and sells products under various brand names that are available in supermarkets, restaurants, ...

. ConAgra sells a broad array of dishes through its Healthy Choice brand, including frozen dinners,

side dish A side dish, sometimes referred to as a side order, side item, or simply a side, is a food item that accompanies the entrée or main course at a meal.cold cuts Lunch meats—also known as cold cuts, luncheon meats, cooked meats, sliced meats, cold meats, sandwich meats, delicatessens, and deli meats—are precooked or cured meats that are sliced and served cold or hot. They are typically served in ...

and other meats, canned

soup Soup is a primarily liquid food, generally served warm or hot – though it is sometimes served chilled – made by cooking or otherwise combining meat or vegetables with Stock (food), stock, milk, or water. According to ''The Oxford Compan ...

ice cream Ice cream is a frozen dessert typically made from milk or cream that has been flavoured with a sweetener, either sugar or an alternative, and a spice, such as Chocolate, cocoa or vanilla, or with fruit, such as strawberries or peaches. Food ...

bread Bread is a baked food product made from water, flour, and often yeast. It is a staple food across the world, particularly in Europe and the Middle East. Throughout recorded history and around the world, it has been an important part of many cu ...

, pasta sauce, and

popcorn Popcorn (also called popped corn, popcorns, or pop-corn) is a variety of corn kernel which expands and puffs up when heated. The term also refers to the snack food produced by the expansion. It is one of the oldest snacks, with evidence of p ...

. In Canada, Healthy Choice is a brand of

ConAgra Brands Conagra Brands, Inc. (formerly ConAgra Foods) is an American consumer packaged goods holding company headquartered in Chicago, Illinois. Conagra makes and sells products under various brand names that are available in supermarkets, restaurants, ...

. In Australia,

McCain Foods McCain Foods Limited is a Canadian multinational frozen food company established in 1957 in Florenceville, New Brunswick, Canada. It is the world's largest manufacturer of frozen potato products, with 1 in 4 french fries in the world being a ...

, a Canadian company, owns the Healthy Choice name.

History

According to ConAgra's official corporate history, Healthy Choice came into being after then-ConAgra CEO Charles "Mike" Harper suffered a heart attack in 1985. Forced to dramatically alter his diet, he came up with the idea of a line of healthier frozen foods. In April 2009, ConAgra reintroduced Healthy Choice's line of frozen meals along with new products, including a line of All Natural Entrees. To promote the changes, Healthy Choice spent between $900 million and $1.5 billion on a

multimedia Multimedia is a form of communication that uses a combination of different content forms, such as Text (literary theory), writing, Sound, audio, images, animations, or video, into a single presentation. T ...

campaign that included

advertisements Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to consumers. It is typically us ...

with actress

Julia Louis-Dreyfus Julia Scarlett Elizabeth Louis-Dreyfus ( ; born January 13, 1961) is an American actress and comedian. She has gained acclaim for starring in a string of successful comedy series as well as several comedy films. She has received List of awards ...

featured in commercials directed by

Christopher Guest Christopher Haden-Guest, 5th Baron Haden-Guest (born 5 February 1948), known professionally as Christopher Guest, is a British-American actor, comedian, screenwriter and director. Guest has written, directed, and starred in his series of comedy ...

. Other rebranding efforts included new packaging designs.

References

External links

Healthy Choice
- brand Popcorn brands Ice cream brands Frozen food brands Conagra Brands brands Brand name diet products {{food-product-stub

History

See also

References

External links