Hayden5 is a video creation company headquartered in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

, with offices in

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

. The company was co-founded by Todd Wiseman Jr and. Milos S. Silber in 2009.From unemployment to startup
at CNN Money; by Andrea Williams; published September 23, 2011; retrieved May 11, 2022 Wiseman Jr resigned from his role in Summer 2023.

History

Early years

Todd Wiseman Jr and Milos S. Silber met as film students at

New York University New York University (NYU) is a private university, private research university in New York City, New York, United States. Chartered in 1831 by the New York State Legislature, NYU was founded in 1832 by Albert Gallatin as a Nondenominational ...

in 2005. They were neighbors on the fifth floor of the Hayden Hall

dormitory A dormitory (originated from the Latin word ''dormitorium'', often abbreviated to dorm), also known as a hall of residence, a residence hall (often abbreviated to halls), or a hostel, is a building primarily providing sleeping and residential qu ...

, which later inspired the name of their company. As students, the pair began collaborating on small film projects in New York City. Silber was born in

Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...

and moved to

Westchester, New York Westchester County is a county located in the southeastern portion of the U.S. state of New York, bordering the Long Island Sound and the Byram River to its east and the Hudson River on its west. The county is the seventh most populous coun ...

during grade school. Wiseman Jr grew up in

Tampa, Florida Tampa ( ) is a city on the Gulf Coast of the United States, Gulf Coast of the U.S. state of Florida. Tampa's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and t ...

. Hayden5 was founded in 2009. Early productions of Hayden5 included

music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...

s for artists like

Juelz Santana LaRon Louis James Sr. (born February 18, 1982), better known by his stage name Juelz Santana, is an American rapper and member of now-defunct hip-hop group, the Diplomats (also known as Dipset). He is best known for his appearances on group coho ...

Benny Benassi Marco "Benny" Benassi (; born 13 July 1967) is an Italian DJ and music producer. He is widely seen as a pioneer of electro house, a genre brought into the mainstream by his 2002 summer club hit " Satisfaction". He started his career as DJ alon ...

, and

Mariah Carey Mariah Carey ( ; born March 27, 1969) is an American singer-songwriter, record producer, and actress. Dubbed the "Honorific nicknames in popular music, Songbird Supreme" by ''Guinness World Records'', Carey is known for her five-octave voc ...

, as well as branded content for ''

The Economist ''The Economist'' is a British newspaper published weekly in printed magazine format and daily on Electronic publishing, digital platforms. It publishes stories on topics that include economics, business, geopolitics, technology and culture. M ...

'' and

Bowlero Corporation Lucky Strike Entertainment Corporation (formerly known as Bowlmor AMF and Bowlero Corporation) is an American bowling center operator. It is the largest ten-pin bowling center operator in the world with over 325 centers, almost all of which are ...

(at the time, just a single bowling alley called ''Bowlmor Lanes'').

Software development

In 2014, Hayden5 developed

proprietary software Proprietary software is computer software, software that grants its creator, publisher, or other rightsholder or rightsholder partner a legal monopoly by modern copyright and intellectual property law to exclude the recipient from freely sharing t ...

to manage the scale and volume of local productions they were managing across the United States and globally. The tool evolved into the current software suite, ''ProducerAI''. In 2020, Hayden5 released ''Crew+'', an always-on streaming production service.Hayden5 Introduces Remote Production Service With Broadway-Worthy Song & Dance
at Agency Spy; by Kyle O'Brien; published November 9, 2021; retrieved May 11, 2022 In 2021, Hayden5 released ''Cloud Cuts'', a full-service fully distributed

post-production Post-production, also known simply as post, is part of the process of filmmaking, video production, audio production, and photography. Post-production includes all stages of production occurring after principal photography or recording indivi ...

department. In 2022, they released ''Lightning Delivery'', a service for expedited file transfers.

Clients

Hayden5 brand clients have included

LinkedIn LinkedIn () is an American business and employment-oriented Social networking service, social network. It was launched on May 5, 2003 by Reid Hoffman and Eric Ly. Since December 2016, LinkedIn has been a wholly owned subsidiary of Microsoft. ...

Apple Inc. Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Comput ...

The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...

, and

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

. Notable film projects include ''We Live This'', ''Revolving Doors'', and ''

Long Shot In photography, filmmaking and video production, a wide shot (sometimes referred to as a full shot or long shot) is a shot that typically shows the entire object or human figure and is usually intended to place it in some relation to its surro ...

'', which was nominated for an

Emmy award The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the television industry. A number of annual Emmy Award ceremonies are held throughout the year, each with their own set of rules and award categor ...

. In July 2013, Hayden5 debuted a new commercial for HelloFlo's Camp Gyno campaign. The commercial eventually received a

Webby Award The Webby Awards (colloquially referred to as the Webbys) are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over three thousand industry experts a ...

. Hayden5 produced a

public service announcement A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. Oftentimes these messages feature unsettling imagery, ideas or behaviors that are des ...

for the

Innocence Project Innocence Project, Inc. is a 501(c)(3) nonprofit legal organization that works to exonerate the wrongly convicted through DNA testing and other forms of post-conviction relief, as well as advocates for criminal justice reform to prevent futur ...

that debuted in 2021. The PSA won a Webby Award.

Awards and nominations

Philanthropy

As a company, Hayden5 supports several philanthropic efforts under their non-profit arm named Hayden5 RISE, which launched in 2020. In 2021, with the global nonprofit Video Consortium, Hayden5 launched ''Gear Grant'', an initiative dedicated to supporting underrepresented filmmakers. In July 2021, Hayden5 partnered with Phenomenal, a female-driven media brand, to create and finance "Own Your Crown" – a PSA celebrating National CROWN Day on July 3. The CROWN Coalition, an alliance of organizations, including

Dove Columbidae is a bird family consisting of doves and pigeons. It is the only family in the order Columbiformes. These are stout-bodied birds with small heads, relatively short necks and slender bills that in some species feature fleshy ceres. ...

National Urban League The National Urban League (NUL), formerly known as the National League on Urban Conditions Among Negroes, is a nonpartisan historic civil rights organization based in New York City that advocates on behalf of economic and social justice for Afri ...

, and

Color of Change Color of Change is a progressive nonprofit civil rights advocacy organization in the United States. It was formed in 2005 in the aftermath of Hurricane Katrina in order to use online resources to strengthen the political voice of African Americ ...

, declared July 3 as National CROWN Day in 2020 to mark the one-year anniversary of the CROWN Act (“Creating a Respectful and Open World for Natural Hair”) in California. These and other actions eventually led to the passing of the

CROWN Act of 2022 The Creating a Respectful and Open World for Natural Hair Act of 2022 (also known as the CROWN Act of 2022) was a bill in the United States Congress intended to prohibit discrimination based on an individual's hair texture or hairstyle by clas ...

, a

bill Bill(s) may refer to: Common meanings * Banknote, paper cash (especially in the United States) * Bill (law), a proposed law put before a legislature * Invoice, commercial document issued by a seller to a buyer * Bill, a bird or animal's beak Pl ...

in the

United States Congress The United States Congress is the legislature, legislative branch of the federal government of the United States. It is a Bicameralism, bicameral legislature, including a Lower house, lower body, the United States House of Representatives, ...

intended to prohibit discrimination based on hair style and hair texture by clarifying that such discrimination is illegal under existing federal law. Since 2016, Hayden5 has supported the cancer treatment and research institution,

Memorial Sloan Kettering Cancer Center Memorial Sloan Kettering Cancer Center (MSK or MSKCC) is a cancer treatment and research institution in Manhattan in New York City. MSKCC is one of 72 National Cancer Institute– designated Comprehensive Cancer Centers. Its main campus is ...

, in their Cycle for Survival indoor team cycling event that donates all of its proceeds to cancer research. Hayden5 is also a supporter of

Pencils of Promise Pencils of Promise (PoP) is a US non-profit organization that builds schools and increases educational opportunities in the developing world. Pencils of Promise was founded by Adam Braun. Since its founding in October 2008, the 501(c)(3) organ ...

, whose efforts help to build schools and increases educational opportunities in the developing world.Annual Report
at Pencils of Promise; published 2020; retrieved May 11, 2022

References

External links

* {{Official website, https://hayden5.com/
Hayden 5
on

Film production companies of the United States Film distributors of the United States Entertainment companies established in 2009 American companies established in 2009 Entertainment companies based in New York City 2009 establishments in New York City

History

Early years

Software development

Clients

Awards and nominations

Philanthropy

Further reading

References

External links