Haval (; stylized in

all caps In typography, text or font in all caps (short for "all capitals") contains capital letters without any lowercase letters. For example: All-caps text can be seen in legal documents, advertisements, newspaper headlines, and the titles on book co ...

) is an automotive

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

owned by the Chinese automaker

Great Wall Motor Great Wall Motor Company Limited ( zh, s=长城汽车, hp=Chángchéng Qìchē), trading as GWM, is a Chinese automobile manufacturer headquartered in Baoding, Hebei, China. Named after the Great Wall of China, the company largely produces sport-u ...

(GWM) that specializes in

crossover Crossover may refer to: Entertainment Music Albums * ''Cross Over'' (album), a 1987 album by Dan Peek, or the title song * ''Crossover'' (Dirty Rotten Imbeciles album), 1987 * ''Crossover'', an album by Intrigue * ''Crossover'', an album by ...

s and SUVs. Haval was spun-off from a product line of GWM to a standalone brand in March 2013. , Haval is the most popular among all brands owned by GWM such as

Tank A tank is an armoured fighting vehicle intended as a primary offensive weapon in front-line ground combat. Tank designs are a balance of heavy firepower, strong armour, and battlefield mobility provided by tracks and a powerful engine; ...

, Ora, and Wey.

History

The Haval name was first used by the Great Wall Haval CUV (initially romanized as Hover, later renamed to Haval H3), which was introduced in April 2005 as one of the early compact SUVs produced by local manufacturers. A successor to the Great Wall Safe, the Haval CUV adopts a more 'urban' design. Previously, Great Wall Motor (GWM) mostly relies on pickup trucks and off-road-oriented SUVs. In September 2006, 500 units of Haval CUVs were exported to Italy for the first time, marking the first time a privately-owned Chinese car company exported cars to Europe in large quantities. The Great Wall Haval H6, which was introduced in 2011 gained popularity with its competitive price of about 100,000 yuan. Following its success, the Haval name was spun off as a standalone brand in March 2013 with its own logo, making it the second brand from GWM after the original Great Wall brand. The H6 family quickly branched out with a

coupe SUV A coupe SUV is a type of sport utility vehicle with a sloping rear roofline similar to those of fastbacks or Kammback, Kammbacks. The sloping roofline is adopted to offer a styling advantage compared to its standard SUV counterpart, which helps i ...

version, a

diesel Diesel may refer to: * Diesel engine, an internal combustion engine where ignition is caused by compression * Diesel fuel, a liquid fuel used in diesel engines * Diesel locomotive, a railway locomotive in which the prime mover is a diesel engine ...

version, and

four-wheel drive A four-wheel drive, also called 4×4 ("four by four") or 4WD, is a two-axled vehicle drivetrain capable of providing torque to all of its wheels simultaneously. It may be full-time or on-demand, and is typically linked via a transfer case pr ...

. Since 2017, the Haval brand was divided into the Red Label and Blue Label sub-brand, which uses red and blue logos respectively. Changes between the sub-brands are done in exterior styling, interior layout and materials, and marketed through different dealership networks. The strategy was abandoned in 2019, when the Haval logo was reverted to black. In 2018, Haval introduced F-series models that targeted younger customers. The models such as the F5 and F7 adopts more streamline designs. Haval SUV showroom in a department store

Haval SUV showroom in a department store

By 2018, Haval has ranked first in China's SUV sales for nine consecutive years. The brand produced its 5 millionth vehicle in January 2019. At the same time, GWM founder

Wei Jianjun Wei Jianjun (;1964) is a Chinese billionaire businessman, chairman of Great Wall Motors, the largest Chinese SUV manufacturer. Early life Wei Jianjun was born in Baoding, Hebei, China. Career According to Forbes, Wei Jianjun has a net worth ...

outlined Haval's 5-2-1 globalization strategy, which means in five years the brand will achieve annual sales of 2 million and become the world's number one SUV brand. In August 2022, for the first time, Haval introduced its new logo. Haval's new logo is made up of the brand name in capital letters, with a modern, angular design. The letters "A" and "V" have a triangular shape, giving the logo a dynamic and technological aspect.

Markets

The Haval brand has been marketed in Australia, Argentina,

Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...

, Bangladesh,

Barbados Barbados, officially the Republic of Barbados, is an island country in the Atlantic Ocean. It is part of the Lesser Antilles of the West Indies and the easternmost island of the Caribbean region. It lies on the boundary of the South American ...

, Bulgaria, New Zealand, Russia,

South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. Its Provinces of South Africa, nine provinces are bounded to the south by of coastline that stretches along the Atlantic O ...

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

, Benin, Tunisia, Côte d'Ivoire, Chile, Paraguay, Ecuador,

Egypt Egypt ( , ), officially the Arab Republic of Egypt, is a country spanning the Northeast Africa, northeast corner of Africa and Western Asia, southwest corner of Asia via the Sinai Peninsula. It is bordered by the Mediterranean Sea to northe ...

, Guatemala, Bolivia, Peru, Malaysia, Brunei, Saudi Arabia, México and the Philippines (since 2023), Zimbabwe, UAE, Pakistan, Iraq, Iran and other countries. Haval entered the Australian market in March 2015 by introducing the H2, H8 and H9. Its Australian dealer network is 15 nationwide as of 2017, growing from four dealers at the brand’s Australian launch in 2015. A further 10 dealers are expected to join the fold by the beginning of 2018 and Haval has grown its number of dealerships to 68 as of February 2024. In June 2019, Haval started producing the F7 and H9 in Russia at its plant in the

Uzlovaya Uzlovaya () is a town and the administrative center of Uzlovsky District in Tula Oblast, Russia. Population: History It was founded in 1873 as Khrushchyovskaya () railway station. It was renamed Uzlovaya in 1877 and granted town status in 193 ...

industrial park in the Tula region.

Products

File:2024_Haval_H6_front_view.png,

Haval H6 The Haval H6 is a compact crossover SUV produced by the Chinese manufacturer Great Wall Motor under the Haval marque since 2011. It was introduced at the 2011 Shanghai Auto Show. It produced with both front-wheel-drive and four-wheel-drive dri ...

File:Haval_Menglong_004_(cropped).jpg, Haval Raptor File:Haval_Xiaolong_Max_PHEV_001.jpg,

Haval Xiaolong Max The Haval Xiaolong Max () is a mid-size crossover SUV produced by Great Wall Motor Great Wall Motor Company Limited ( zh, s=长城汽车, hp=Chángchéng Qìchē), trading as GWM, is a Chinese automobile manufacturer headquartered in Baoding, ...

Sales

References

External links