Harry Tipper (1878-1941) was a British born engineer, businessman and writer.
New York Times, Thursday, May 8, 1941. He emigrated to the USA and built a successful career in the automotive, advertising and other industries. He wrote several books and numerous articles on the subjects of automobiles,

advertising Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...

, and

labor relations Labour relations in practice is a subarea within human resource management, and the main components of it include collective bargaining, application and oversight of collective agreement obligations, and dispute resolution. Academically, employe ...

at work.

Life and career

Harry Tipper was born and educated in

Kendal Kendal, once Kirkby in Kendal or Kirkby Kendal, is a market town and civil parish in the unitary authority of Westmorland and Furness, England. It lies within the River Kent's dale, from which its name is derived, just outside the boundary of t ...

, England. He emigrated to the USA in 1903, initially to work on the Hudson & Manhattan tunnels for New York, and built a successful career in the automotive, advertising and other industries.

Automotive industry

In 1915 he became the first

Texaco Texaco, Inc. ("The Texas Company") is an American Petroleum, oil brand owned and operated by Chevron Corporation. Its flagship product is its Gasoline, fuel "Texaco with Techron". It also owned the Havoline motor oil brand. Texaco was an Independ ...

advertising manager. He created the first uniform hanging

sign A sign is an object, quality, event, or entity whose presence or occurrence indicates the probable presence or occurrence of something else. A natural sign bears a causal relation to its object—for instance, thunder is a sign of storm, or me ...

s for

filling station A filling station (also known as a gas station [] or petrol station []) is a facility that sells fuel and engine lubricants for motor vehicles. The most common fuels sold are gasoline (or petrol) and diesel fuel. Fuel dispensers are used to ...

s and produced

billboards A billboard (also called a hoarding in the UK and many other parts of the world) is a large out-of-home advertising, outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboard ...

print ad Print or printing may also refer to: Publishing * Canvas print, the result of an image printed onto canvas which is often stretched, or gallery-wrapped, onto a frame and displayed *Offset printing, the inked image is transferred from a plate to ...

s and

brochure A brochure is an promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits. Although, initially, a paper document that can be folded ...

s.Advertising.
Texaco. For a number of years he was manager of the trade magazine

Automotive Industries Automotive Industries Ltd. (, ''Ta'asiyot Rekhev Natzrat Ilit'', AIL) is an Israeli automaker and major supplier of the Israeli Security Forces. History Located in Nof HaGalil, the company was founded in 1966 by Automotive Equipment Group as ...

, contributing several articles.Harry Tipper (1919) ''Wage Questions Must Be Handled from Inside the Industrial Unit''. Automotive Industries, Vol. XI, Number 2, January 9, pp62-3.Harry Tipper (1919) ''Industrial Development Depends Upon Partnership of Capital, Management and Labor''. Automotive Industries, Vol. XI, Number 13, March 27, pp689-90.

Advertising

He wrote several books on the subject of

and helped set up an Advertising Division within the School of Marketing at

New York University New York University (NYU) is a private university, private research university in New York City, New York, United States. Chartered in 1831 by the New York State Legislature, NYU was founded in 1832 by Albert Gallatin as a Nondenominational ...

in 1920 and served on its faculty for 11 years. He was president of

The Advertising Club of New York The Advertising Club of New York, also known as The Ad Club and originally called the Sphinx Club, is an advertising industry group promoting self-regulation, professional training and good fellowship. The Club offers the community access to con ...

from 1914-17.

Human Factors in Industry

He wrote various articles on the subject of

. In 1922 he published a book called ''Human Factors in Industry. A Study of Group Organization''. One of the chapters is titled 'Fitting the Job to the Man', which predates the use of the term in

Human factors and ergonomics Humans (''Homo sapiens'') or modern humans are the most common and widespread species of primate, and the last surviving species of the genus ''Homo''. They are great apes characterized by their hairlessness, bipedalism, and high intellig ...

by several decades.

Death

Harry Tipper died on May 7, 1941. He was found dead from a heart attack at the Purdue Union Hotel in Lafayette, Indiana.

Books

* Harry Tipper (1914) ''The New Business''.

Doubleday Doubleday may refer to: * Doubleday (surname), including a list of people with the name Publishing imprints * Doubleday (publisher), imprint of Knopf Doubleday, a subsidiary of Penguin Random House * Doubleday Canada, imprint of Penguin Random ...

. * Harry Tipper, Harry L. Hollingworth, George Burton Hotchkiss and Frank Alvah Parsons (1915) ''Advertising. Its Principles and Practice''. The Roland Press Company, New York City. * Harry Tipper, Harry L. Hollingworth, George Burton Hotchkiss and Frank Alvah Parsons (1920) ''The Principles of Advertising. A Text-Book''. The Roland Press Company, New York City. * Harry Tipper (1922) ''Human Factors in Industry. A Study of Group Organization''. The Roland Press Company, New York. * Harry Tipper and George French (1923) ''Advertising Campaigns''. D. Van Nostrand Company, New York.

References

{{DEFAULTSORT:Tipper, Harry American advertising executives Texaco people 1878 births 1941 deaths People from Kendal British emigrants to the United States