Hard is an American music festival, music cruise and concert brand founded in 2007. The event line-ups consist of alternative and electronic acts and emerging talents. The first Hard Music Festival was held on December 31, 2007 in

Downtown Los Angeles Downtown Los Angeles (DTLA) is the central business district of the city of Los Angeles. It is part of the Central Los Angeles region and covers a area. As of 2020, it contains over 500,000 jobs and has a population of roughly 85,000 residents ...

and featured

Justice In its broadest sense, justice is the idea that individuals should be treated fairly. According to the ''Stanford Encyclopedia of Philosophy'', the most plausible candidate for a core definition comes from the ''Institutes (Justinian), Inst ...

Peaches The peach (''Prunus persica'') is a deciduous tree first domesticated and cultivated in China. It bears edible juicy fruits with various characteristics, most called peaches and the glossy-skinned, non-fuzzy varieties called nectarines. Peac ...

and

2 Live Crew 2 Live Crew is an American hip hop group from Miami, Florida, formed in 1984. The group was originally composed of DJ Mr. Mixx (David Hobbs), Fresh Kid Ice (Christopher Wong Won), and Amazing Vee (Yuri Vielot), though its most well-known lineup ...

. Hard is best known for the Hard Summer Music Festival and Hard Haunted Mansion, though also runs several smaller events and one-off shows. Hard is sometimes called "Hardfest" by fans, based on the event's website and social media shortcuts. Additional Hard brands include the Hard Summer, Hard Red Rocks, Hard at

Electric Daisy Carnival Electric Daisy Carnival, commonly known as EDC, is an electronic dance music festival organized by promoter and distributor Insomniac. The annual flagship event, EDC Las Vegas, is held in May at the Las Vegas Motor Speedway, and is the largest e ...

, and the Holy Ship! electronic music cruise, and former events include Hard Day of The Dead, Hard 13, Turkey Soup and Hard Miami.

Live Nation Entertainment Live Nation Entertainment, Inc. is an American multinational entertainment company that was founded in 2010 following the merger of Live Nation and Ticketmaster. It promotes, operates and manages ticket sales for live entertainment internation ...

acquired Hard in 2012. In 2013, Live Nation handed control over to Insomniac Events in their merger.

Hard Summer Music Festival

Since 2008, Hard has run an annual Hard Summer Music Festival. The first was held on July 19, 2008 in Downtown Los Angeles at the Shrine Exposition Hall. In 2009, Hard Summer changed venues to The Forum. The Inglewood police department and fire marshals were forced to shut the event because it was declared a "hazard" by the fire department. In 2010, the venue changes to again to the

Los Angeles State Historic Park Los Angeles State Historic Park, also known as LA Historic Park and the Cornfield, is a California State Park located near the Chinatown and Elysian Park neighborhoods of Los Angeles. The former rail yard and brownfield consists of a long open ...

, where it continued to be held until 2014, when it moved to the Whittier Narrows Recreation Area in

El Monte, California El Monte is a city in Los Angeles County, California, United States. The city lies in the San Gabriel Valley, east of the city of Los Angeles. El Monte's slogan is "Welcome to Friendly El Monte" and is historically known as "The End of the San ...

. In 2015 Hard Summer once again switched venues to the

Fairplex The Fairplex has been the home of the L.A. County Fair since 1922. Known prior to 1984 as the Los Angeles County Fairgrounds, it is located in the city of Pomona, California. The L.A. County Fair is held during the month of May since 2022, but th ...

Pomona, California Pomona ( ) is a city in eastern Los Angeles County, California, United States. Pomona is located in the Pomona Valley, between the Inland Empire and the San Gabriel Valley. At the 2020 United States census, 2020 census, the city's population was ...

. In 2016, Hard Summer moved to the Fontana

Auto Club Speedway Auto Club Speedway (known as California Speedway before and after the 2008–2023 corporate sponsorship by the Automobile Club of Southern California) was a , D-shaped oval superspeedway in unincorporated San Bernardino County, California, ne ...

and hosted around 146,000 people. For its 10th anniversary in 2017, the festival was set to return to the Auto Club Speedway; however, after a notable decline in ticket sales, LiveNation moved the event to Glen Helen Amphitheater in

San Bernardino, California San Bernardino ( ) is a city in and the county seat of San Bernardino County, California, United States. Located in the Inland Empire region of Southern California, the city had a population of 222,101 in the 2020 census, making it the List of ...

. About 80,000 people attended the two day weekend. Hard Summer 2018 returned to the

in August 2018, where it remained in 2019. In 2020, Hard Summer was cancelled due to the

COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...

. The festival resumed in 2021, and moved location to the NOS Event Center in San Bernardino, where it remained in 2022. In 2023, Insomniac stated that the event would be held at the

Los Angeles Memorial Coliseum The Los Angeles Memorial Coliseum (also known as the Los Angeles Coliseum or L.A. Coliseum) is a multi-purpose stadium in the Exposition Park, Los Angeles, Exposition Park neighborhood of Los Angeles, California, United States. Conceived as a hal ...

, Exposition Park, and

BMO Stadium BMO Stadium (formerly Banc of California Stadium) is a soccer-specific stadium in the Exposition Park, Los Angeles, Exposition Park neighborhood of Los Angeles, California, United States. It is the home of Major League Soccer's Los Angeles FC ...

, making it the first time since 2010 that a major Insomniac event was hosted in Los Angeles. In 2024, the location was changed to

SoFi Stadium SoFi Stadium ( ) is a domed multi-purpose stadium in Inglewood, California, U.S., a suburb of Los Angeles. SoFi occupies the former site of the Hollywood Park Racetrack and neighbors the Kia Forum and Intuit Dome. Opened in September 2020, the ...

Hard Red Rocks

In March 2013, Hard Events announced that it would be hosting a new event in Colorado called Hard Red Rocks at the

Red Rocks Amphitheatre Red Rocks Amphitheatre (also known colloquially as simply Red Rocks) is an open-air amphitheater in the Western United States, western United States near Morrison, Colorado, approximately southwest of Denver. It is owned and operated by the c ...

. The event took place on August first of that year, and has returned to that event annually. Hard Red Rocks 2018 is set to take place on August second feature guests including

DJ Snake William Sami Étienne Grigahcine (born 13 June 1986), known by his stage name DJ Snake, is a French DJ and record producer. He was first credited with production work on several singles for other artists—including " Shut It Down" by Pitbull an ...

, Virtual Self, Mija, GG MAGREE, and Hekler.

National and International Tours

2007 Hard New Year's Eve Music Festival

2010 Hard Summer Tour

August 2010 marked the launch of the Hard Summer Tour, as promoter Gary Richards decided to take the party on the road; 12 dates scattered across the United States and Canada; Incorporating hip-hop into the fold.

2011

Trent Reznor Michael Trent Reznor (born May 17, 1965) is an American singer, songwriter, musician, and composer. He came to prominence as the founder, lead singer, multi-instrumentalist, and primary songwriter of the industrial rock band Nine Inch Nails. T ...

helped organise the event, seeking out the help of out Gary Richards from Hard to do so, stating: "I’ve always respected what ichardsdoes with Hard, and I thought that was exactly what we needed."''RollingStone.com'' "Trent Reznor Taps HARD Promoter For 'Girl With the Dragon Tattoo' Events"
December 12, 2011

2012 Hard presents Boys Noize Live

2014 Hard Straylia

References

External links

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About Hard
{{DEFAULTSORT:Hard (Music Festival) Electronic music festivals in the United States Live Nation Entertainment Concert tours Music festivals established in 2007